Frolic

Frolic Complete review

Name: Frolic Complete
Brand: Frolic

22.8/100Poor

WetAdult

Flavour

A semi-moist food: soft pieces that pour and store like kibble but chew like something much gentler. Both recipes sit in our Poor band, driven by vague wording and a big cereal share, with nothing alarming in the food itself. For a dog that finds biscuit hard going, the texture is the whole appeal.

Where to buy: coming soon

Live retailer links are coming soon. Once we have them from UK retailers, where to buy and the best price will appear here.

Our view

Likely to suit

Dogs that struggle with hard kibble, through age, dental history or simple preference
Dry-food convenience without the crunch: nothing to soak, warm or refrigerate
Small dogs, with their own Mini recipe in an 800g bag
Adults of every size on the beef recipe

Worth watching

Category terms throughout, so beyond the named 4% the animals and cereals can change between batches
Fish oil and fish by-products in both, so neither is fish free
Milk, sugars and colourants in the Mini only

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score

22.8/100Poor

Protein and processingPoor

Nutritional balancePoor

TransparencyAverage

ValuePoor

The details

Dog fit

The beef recipe is listed for adults from toy to giant, the Mini for small adults. Fat runs fairly high, so keep an eye on portions for a less active dog.

Food type

Wet

Life stage

Adult

Breed size

Toy, Small, Medium, Large, Giant

Main protein

Beef

The score, in context

Frolic Complete 22.8
Mini 18.9

All two Poor. Typical wet food: Excellent.

The band describes the label more than the dinner: category wording and a large cereal share collect little credit, and a dog settled and well on it is doing nothing wrong.

What's in it

Grains (4% wheat)Any cereal beyond the named wheat.
By-products of vegetable origin
Meats and animal by-products (4% fresh meat, 4% beef)By-products run from organ meat to far plainer fractions, and the label gives no way to tell which.
Oils and fats (1% sunflower oil, 0.25% fish oil)
Vegetables (carrots)4%
Mineral substances, vegetable protein extracts
Fish and fish by-productsFish in the bowl.

Vitamins A, D3 and E with zinc, manganese, copper, iodine and selenium, all dosed in print.

Named ingredients

Grains (includes 4% wheat), by-products of vegetable origin, meats and animal by-products (includes 4% fresh meat, includes 4% beef), oils and fats (includes 1% sunflower oil, includes 0.25% fish oil), vegetables (4% carrots), mineral substances, vegetable protein extracts, fish and fish by-products.

Against the range

Meat: 4% beef, 4% fresh meat; Mini: 4% fresh poultry, bird unnamed
Fat, dry matter: 20.1%; Mini 18.1%
Milk, sugars, colourants: None; All three on the Mini
Moisture: 18%; Mini 20%

The simpler label of the two, and the one for any dog that is not a small breed.

Both recipes are written mostly in legal category terms: grains, by-products of vegetable origin, meats and animal by-products. The few named entries are wheat, the headline meat and a vegetable at 4% each, sunflower oil at 1% and fish oil at 0.25%. Cereal carries most of the bowl and protein is modest. The Mini adds milk, sugars and colourants that the beef recipe does not carry.

Nutritional analysis

Declared analysis

Energy

341.5 kcal/100g

Estimated using Modified Atwater factors*

Protein

17%

Fat

16.5%

Fibre

2.5%

Ash

5.5%

Moisture

18%

Dry weight

Protein

20.7%

Fat

20.1%

Fibre

Ash

6.7%

Carbs

49.5%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

18.9%

Carbs

69%

Veg

4.3%

Oils

5.5%

Other

2.3%

Pricing & size