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Rocco Senior – Beef with Potatoes

Rocco

Rocco Senior: Beef with Potatoes review

WetAdultSenior

A senior wet range that splits down the middle: two recipes written out to the cut, two that publish an analysis and stop. All four keep starch low and protein generous, which is what a slowing dog wants. Lamb & Millet is one of the plainest wet labels you will read.

Where to buy: coming soon
Live retailer links are coming soon. Once we have them from UK retailers, where to buy and the best price will appear here.

Our view

Likely to suit

  • An older dog whose protein needs keeping up, at 40.8% to 52.0% of dry matter across the range
  • Low-starch feeding. Estimated carbohydrate runs 8.5% to 10.8% of dry matter against 15.8% for the typical adult wet food
  • Owners who like the recipe printed in full, as Lamb & Millet and Poultry & Oat Flakes do
  • Dogs avoiding gluten, on the millet recipe
  • A house with an older dog and a younger one, since every recipe is listed for adults too

Worth watching

  • No ingredient list on Beef with Potatoes or Chicken with Potatoes
  • Poultry & Oat Flakes names its bird only as poultry
  • No joint or mobility extras in the added ingredients
  • Fat on the beef reaches 36.0% of dry matter, a thought for an older dog carrying weight

Written by our editorial team. Independent guidance, not veterinary advice.

The details

Dog fit

Listed for adults and seniors. If your dog reacts to one particular bird or needs to avoid grain, stick to the lamb recipe or read the analysis-only tins with that gap in mind.

Food type

Wet

Life stage

Adult, Senior

Main protein

Beef

The score, in context

We have held this range without a score, and the reason is that we cannot read all of it. Two of the four labels publish their recipes in full, and two publish nothing beyond the guaranteed analysis. Grading part of a range and leaving the rest blank would give a misleading picture of a set of foods clearly meant to sit together on the same shelf. So we have described all four and left the grading alone. Nothing here suggests a problem with the food. It is a question of what the maker chooses to print, and the two published recipes are short, meat led and easy to follow.

What's in it

    Vitamin D3, vitamin E, biotin, zinc, manganese and iodine, each with a printed dose and the same on every recipe in the range.

    No ingredient list is published for this recipe, so the beef and potatoes on the front are the whole description.

    Against the range
    Energy
    128 kcal per 100g
    The richest; the poultry is 88.
    Fat, dry matter
    36.0%
    Lamb 34%, chicken 26%, poultry 24%.
    Ingredient list
    Not published
    Printed in full on the lamb and poultry.

    The one to choose for an older dog that has lost condition and needs building back up.

    Two of the four print a full recipe on one pattern: 65% named animal broken down to the cuts, 28.8% stock, a single grain at 5%, 1% minerals and 0.2% safflower oil. Lamb & Millet and Poultry & Oat Flakes differ only in the animal and the grain. Beef with Potatoes and Chicken with Potatoes publish the analysis and nothing underneath it.

    The added vitamins and trace elements are identical on all four, each with a dose. Calcium runs from 1.0% to 1.2% of dry matter, fine for an adult or older dog. Protein converts to between 40.8% and 52.0% of dry matter and the estimated carbohydrate stays between 8.5% and 10.8%.

    Nutritional analysis

    Declared analysis

    Energy
    128 kcal/100g
    Protein

    10.6%

    Fat

    9%

    Fibre

    0.5%

    Ash

    2.3%

    Moisture

    75%

    Dry weight

    Protein

    42.4%

    Fat

    36%

    Fibre

    2%

    Ash

    9.2%

    Carbs

    10.4%

    Pricing & size
    Price per kilo
    £2.86 (RRP)
    Pack
    6 x 400g, 24 x 400g (Saver Pack), 6 x 800g, 24 x 800g (Saver Pack)
    A 15kg dog eats (our estimate)
    585 to 715 g a day, 650 in the middle
    Cost per day, 15kg dog
    £1.86

    Budget end of the market for a wet food.

    Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.

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    Reviewed by Off the Leash Editorial

    Last updated 24 August 2026