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Rocco Senior – Poultry & Oat Flakes

Rocco

Rocco Senior: Poultry & Oat Flakes review

WetAdultSenior

Rocco Senior is a four recipe range for older dogs, and it splits neatly in half. Lamb & Millet and Poultry & Oat Flakes both print their recipes in full, at 65% animal content with 28.8% stock and a single grain at 5%. Beef with Potatoes and Chicken with Potatoes publish an analysis and leave it there. By the standards of wet food, all four keep starch low and protein generous. A dog that is slowing down wants exactly that.

Where to buy: coming soon
Live retailer pricing is coming soon. Once we have prices from UK retailers, the best price, cost per day and where to buy will appear here.

Our view

Likely to suit

If your older dog has lost interest in dinner, the smell of meat is usually what brings it back.

  • An older dog whose protein needs keeping up, since protein converts to between 40.8% and 52.0% of dry matter across the range
  • A dog that suits a low starch bowl, since the estimated carbohydrate runs from 8.5% to 10.8% of dry matter against 15.8% for the typical adult wet food
  • Owners who want the recipe printed, since Lamb & Millet and Poultry & Oat Flakes both declare 65% animal content down to the cut
  • Dogs that avoid gluten, since the millet recipe leans on a grain that carries none
  • Households feeding an older dog beside a younger one, as Rocco lists these recipes for adults as well as seniors

Worth watching

Half of this range keeps its recipe to itself, and there are other details worth weighing too.

  • Beef with Potatoes and Chicken with Potatoes do not publish an ingredient list, so the flavour name is the whole of the description
  • The bird on Poultry & Oat Flakes is given only as poultry, which is not enough for a dog avoiding one particular fowl
  • There are no joint or mobility extras in the added ingredients, which some owners expect from a food sold for older dogs
  • Both published recipes contain grain, millet in one and oats in the other, so neither is grain free
  • Fat on the beef recipe reaches 36.0% on a dry matter basis, the richest of this range, and worth a thought if your older dog is carrying extra weight

Written by our editorial team. Independent guidance, not veterinary advice.

The Details

Dog fit

If your older dog has lost interest in dinner, the smell of meat is usually what brings it back. Half of this range keeps its recipe to itself, and there are other details worth weighing too.

Food type

Wet

Life stage

Adult, Senior

Breed size

Toy, Small, Medium, Large, Giant

Main protein

Poultry

The score, in context

We have held this range without a score, and the reason is that we cannot read all of it. Two of the four labels publish their recipes in full, and two publish nothing beyond the guaranteed analysis. Grading part of a range and leaving the rest blank would give a misleading picture of a set of foods clearly meant to sit together on the same shelf. So we have described all four and left the grading alone. Nothing here suggests a problem with the food. It is a question of what the maker chooses to print, and the two published recipes are short, meat led and easy to follow.

What's in it

Ingredients, as declared: 65% Poultry (Heart, Meat, Liver, Gizzards, Neck), 28.8% Stock, 5% Oats, 1% Minerals, 0.2% Safflower Oil.

Named ingredients

65% Poultry (Heart, Meat, Liver, Gizzards, Neck), 28.8% Stock, 5% Oats, 1% Minerals, 0.2% Safflower Oil.

Nutritional additives

_Nutritional additives:_ Vitamin D3 200 IU, vitamin E (rac alpha tocopheryl acetate) 30mg, biotin 300mcg, zinc (zinc sulphate, monohydrate) 15mg, manganese (manganese-II-sulphate, monohydrate) 3mg, iodine (calcium iodate, anhydrous) 0.75mg

Ingredient notes

Lamb & Millet is the plainest recipe of the four, and one of the plainest wet labels you will read anywhere. It runs 65% lamb broken down to heart, meat, liver and tripe, then 28.8% stock, 5% millet, 1% minerals and 0.2% safflower oil, and that is the entire list. Millet is a gentle, easily digested grain that happens to be free of gluten, which makes it a sensible single carbohydrate for an older dog.

Poultry & Oat Flakes runs on the same construction with the animal swapped: 65% poultry as heart, meat, liver, gizzards and neck, then 28.8% stock, 5% oats, 1% minerals and 0.2% safflower oil. Oats bring a little more fibre than millet does. The one caveat is the word poultry itself. It names a category, not a species, and can mean any domestic bird, so a dog that reacts to one bird in particular is not covered by a label written that way.

Beef with Potatoes and Chicken with Potatoes are the two blanks. Their analyses are published in full and read well, with protein converting to 42.4% and 51.0% of dry matter and the estimated carbohydrate to 10.4% and 8.5%. What is missing underneath is the ingredient list and any percentage for the animal. Given how openly the other half of the range is written, that is a curious omission rather than a suspicious one.

Calcium converts to between 1.0% and 1.2% of dry matter across all four. An adult or older dog sits comfortably there, well short of the loading a growing large breed would need. Ash sits between 9.2% and 12.5% of dry matter, which is consistent with organ meat and a mineral premix rather than anything unusual.

The added vitamins and trace elements are identical on every label, and each one carries a dose. That is vitamin D3 at 200 IU, vitamin E at 30mg, biotin at 300mcg, zinc at 15mg, manganese at 3mg and iodine at 0.75mg. There is nothing here aimed specifically at an ageing joint, so if that is what you are after it will need to come from elsewhere in your dog's routine.

How this variety differs

Poultry at 65%, taken down to heart, meat, liver, gizzards and neck, with oats as the grain at 5%. It is the leanest recipe here at 24.0% fat on a dry matter basis and 88 kcal per 100g, and the highest in protein at 52.0% of dry matter. That suits an older dog that needs the protein without the richness.

Price and value

All four recipes are £2.86 a kilo, in 400g and 800g tins.

Feeding a 15kg adult dog in moderate condition means about 840 kcal a day (110 × bodyweight^0.75, the standard maintenance estimate). The daily figures then run from £1.88 on Beef with Potatoes, at roughly 656 grams, to £2.73 on Poultry & Oat Flakes, at roughly 955 grams. Lamb & Millet comes to £1.97 for about 689 grams and Chicken with Potatoes to £2.61 for about 913 grams.

Nutritional analysis

Declared analysis

Energy
88 kcal/100g
Protein

10.4%

Fat

4.8%

Fibre

0.6%

Ash

2.5%

Moisture

80%

Dry weight

Protein

52%

Fat

24%

Fibre

3%

Ash

12.5%

Carbs

8.5%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

65%

Added water

28.8%

Carbs

5%

Oils

0.2%

Other

1%

Pricing & size
Pack size
6 x 400g · 24 x 400g (Saver Pack) · 6 x 800g · 24 x 800g (Saver Pack)
Retailer pricing
Coming soon

Live retailer pricing is not yet available for this food. Prices, cost per day and where to buy will appear here once retailer data is live.

Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.

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Reviewed by Off the Leash Editorial

Last updated 24 August 2026