74/100Excellent
3 varietiesBrand
Step Up
Brand review
Step Up dog food review
Step Up is a small range, twelve products split between kibble and wet trays. Every one of them scores, and every one carries Outstanding transparency. The brand sits in our Good band, and the two Excellent reads are both wet trays. Chicken and beef lead the labels. Nutritional balance is the pillar that moves most across the range.
Average score
60
out of 100
Value
—
not yet rated
Ingredient clarity
—
not yet rated
Foods reviewed
7
Dry · Wet
Range at a glance
Broad range- Foods reviewed
- 7
- Food types
- Dry, Wet
- Life stages
- Puppy, Adult, Senior
- Common fit
- Single protein, Joint support, Grain-free, Sensitive stomach
Currently reviewed Step Up foods
- 174/100
- 261/100
- 360/100
- 459/100
- 558/100
- 656/100
- 755/100
Price & value
- Monthly cost from
- ≈ Under £30 / mo
- Typical monthly cost
- ≈ Under £30 / mo
Estimated monthly bands for a 15 kg adult dog, from each food’s feeding guide.
Best for
Kibble and wet traysJoint support recipesAdult dogsGrain-free kibble
Summary figures are derived from this brand’s 7 reviewed foods. Prices and retailer availability can change. Scores are independent and never affected by commission. Guidance, not veterinary advice.
In detail
Step Up: the closer look
The range
Twelve products, eight dry and four wet. The dry side holds an adult range of three recipes, a grain-free pair, and single small breed, mature and puppy formulas. The wet side is three adult trays and one sensitive recipe. Eleven labels are adult.
Ingredients
Chicken leads on five products, with beef and poultry on three each and fish on one. Two recipes are grain free and one is single protein. Salmon oil is on most labels. The joint support recipes add glucosamine and chondroitin, with taurine alongside.
Nutrition
The kibble runs about 21.0% to 27.0% protein as fed, with energy of roughly 345 to 370 kcal per 100g. The wet food sits around 7.0% to 9.0% protein. Transparency is Outstanding throughout, while nutritional balance swings from Outstanding down to Poor.
Strengths
- Outstanding transparency on all twelve recipes
- Value Good or better throughout
- Joint support extras on three recipes
Limitations
- Protein and processing Average on nine recipes
- Nutritional balance reads Poor on two
- A small range of twelve products
Where it is less of a fit
- If you want a large catalogue, check the count here, as this is twelve products
- If you feed a puppy or a senior, check the labels, since one product covers each
- If nutritional balance is your first read, check it recipe by recipe, as five sit at Average and two at Poor
Score overview
The Good band rests on transparency, Outstanding on all twelve recipes, and on value, Good or better throughout. Protein and processing reads Average on nine, which holds the band where it is. The wet adult trays are the strongest part, two of them Excellent. Every dry recipe reads Good.
The average score is the mean of each product's overall score out of 100 (using the best-scoring variety per product), not a flat average across every variety.
Figures are derived from current catalogue data for this brand's active foods, and the editorial read is ours. Scores are independent and never affected by commission. This is guidance, not veterinary advice. Last reviewed 9 September 2026.
All Step Up dog foods
7 foods, ranked by score
61/100Good
60/100Good2 varieties
59/100Good
58/100Good
56/100Good
55/100Good3 varieties
Related dog food guides
Ranked shortlists that include Step Up foods.
Step Up — common questions
Is Step Up good dog food?
Across 7 reviewed foods, Step Up averages 60/100, which we rate Good. It suits kibble and wet trays, joint support recipes, adult dogs, grain-free kibble.
Which Step Up dog food scores highest?
Step Up Wet Food Adult Trays leads the range at 74/100. You can read its full review, score breakdown and retailer prices on its product page.
What type of dogs is Step Up best for?
Its reviewed foods are best suited to kibble and wet trays, joint support recipes, adult dogs, grain-free kibble. Use the Food Finder to match a specific food to your dog's age, size and needs.
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