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Step Up Dry Food Adult Grain Free – Beef With Sweet Potato

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Step Up Dry Food Adult Grain Free: Beef With Sweet Potato review

60.2/100Good
DryAdult

Step Up Dry Food Adult Grain Free is a two flavour range built on one frame. The top of each list is a concentrated meat meal, then dried sweet potato at 25%, dried potato and dried peas to finish the starch off. Both recipes put a figure against almost every entry, right down to the salmon oil, and both stay clear of cereal without reaching for anything exotic to do it. The pair sit together in our Good band.

Where to buy: coming soon
Live retailer pricing is coming soon. Once we have prices from UK retailers, the best price, cost per day and where to buy will appear here.

Our view

Likely to suit

If cereal does not suit your dog, this range keeps things about as simple as grain free can be.

  • Owners avoiding grain, with no cereal at all and the starch coming from dried sweet potato at 25% and dried potato
  • Dogs that get on with red meat in the beef recipe, or with poultry in the chicken one
  • Households feeding two dogs on different meats, because the recipes share a frame and only the animal changes
  • Owners who read percentages, since nearly every line on this list carries one

Worth watching

Before you choose between the two, read these details closely.

  • Both recipes carry salmon oil, so neither is fish free
  • The beef recipe declares meat and bone at 18% with no species attached and carries poultry fat, so it cannot anchor a strict elimination diet

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score
60.2/100Good
Protein and processingAverage
Nutritional balancePoor
TransparencyOutstanding
ValueGood

The Details

Dog fit

If cereal does not suit your dog, this range keeps things about as simple as grain free can be. Before you choose between the two, read these details closely.

Food type

Dry

Life stage

Adult

Breed size

Toy, Small, Medium, Large, Giant

Main protein

Beef

The score, in context

Both recipes come out in our Good band. The middle of the adult dry category settles there too, which puts this range level with the norm. You can read the reasons straight from the label. The meat all arrives as meal, which concentrates protein efficiently and tells you less about what went in, and the beef recipe declares an 18% meat and bone portion without naming an animal. Carbohydrate converts to 50.8% of dry matter for the beef and 50.9% for the chicken, against 46.2% for the typical adult dry food. Pulling the other way, the percentages are printed generously and every added mineral carries a dose, so both recipes read Outstanding for transparency. Protein and processing is Average on each, and nutritional balance is Average on the chicken against Poor on the beef.

What's in it

Ingredients, as declared: Beef & Meat Meal (27% incl. Meat & Bone 18%, Beef Greaves 9%), Dried Sweet Potato (25%), Dried Potato, Dried Peas (9%), Poultry Fat (5.5%), Poultry Gravy, Beet Pulp, Dried Apple (1% equivalent to 6.5% Apple), Salmon Oil (0.5%), Dried Chicory

Named ingredients

Beef & Meat Meal (27% incl. Meat & Bone 18%, Beef Greaves 9%), Dried Sweet Potato (25%), Dried Potato, Dried Peas (9%), Poultry Fat (5.5%), Poultry Gravy, Beet Pulp, Dried Apple (1% equivalent to 6.5% Apple), Salmon Oil (0.5%), Dried Chicory

Nutritional additives

Vitamin A 15,000IU, Vitamin D3 1,500IU, Vitamin E 100mg Trace Elements: Zinc (as Zinc Sulphate Monohydrate) 50mg, Iron (as Iron (ll) Sulphate Monohydrate) 40mg, Manganese (as Manganese (ll) Oxide) 30mg, Copper (as Copper (II) Sulphate Pentahydrate) 8mg, Iodine (as Calcium Iodate Anhydrous) 1.5mg, Selenium (as Sodium Selenite) 0.15mg

Ingredient notes

The beef recipe leads with beef and meat meal at 27%, made up of meat and bone at 18% and beef greaves at 9%. Meal is meat that has had its water driven off, so it concentrates protein neatly. The meat and bone share names no species, and greaves are the pressed residue left once fat has been rendered out. It is a workmanlike meat entry rather than a showpiece, and the ash figure of 9.5% is the tell that a fair amount of bone came along with it.

The chicken recipe is tidier on the meat front. Chicken is pinned at 21% inside the 26% poultry meal, so most of that animal content has a name. The remainder stays as poultry, a family term that can cover chicken, turkey, duck or goose. Its ash sits at 7.5%, noticeably below the beef, and its protein converts to 25.1% of dry matter against 23.0% in the beef.

In both, the biggest plant entry is dried sweet potato at 25%. Dried potato and dried peas at 9% sit behind it. No wheat, maize or rice appears on either list, so the grain free claim holds up when you read it through rather than take it from the front of the bag. Sweet potato brings more fibre and a good deal more vitamin A than ordinary potato. Dried apple is declared at 1% and equivalent to 6.5% fresh apple. That is a label being scrupulous about a small ingredient.

Poultry fat does the fat work in both, at 5.5% in the beef and at 6% in the chicken. That is worth pausing on if you picked the beef specifically to keep birds out of the bowl. Salmon oil at 0.5% in each supplies the marine omega 3s. No other form reaches a dog's skin and coat as directly. It also means neither recipe is free of fish.

Beet pulp and dried chicory sit at the back doing the gut work. Chicory is a natural source of inulin, a soluble fibre the helpful bacteria lower down the gut live on. Every added mineral carries a dose: zinc 50 mg, iron 40 mg, manganese 30 mg, copper 8 mg, iodine 1.5 mg and selenium 0.15 mg per kilo. The forms are sulphates and oxides, the plainer of the two options. A dog absorbs them perfectly well, even if a chelate is generally the easier form to take up.

How this variety differs

Beef and meat meal at 27% leads this one, split into meat and bone at 18% and beef greaves at 9%. Protein is declared at 21.0% and ash at 9.5%, the heavier mineral load of the two, with calcium working out at 2.3% of dry matter and energy at 363 kcal per 100g. A dog that eats better on red meat than on birds will want this one, bearing in mind the poultry fat further down the list.

Price and value

£3.40 a kilo in the beef and the same in the chicken, sold in 2kg bags.

As a guide, a 15kg adult dog in moderate condition eats about 231 grams a day of the beef. The chicken figure is 227 grams. Both assume around 840 kcal a day (110 × bodyweight^0.75, the standard maintenance estimate). That works out at £0.79 and £0.77 a day. The label's own table asks 200 to 340 grams for a dog between 12kg and 25kg. Your dog's waistline settles it if the two disagree.

Nutritional analysis

Declared analysis

Energy
363 kcal/100g
Protein

21%

Fat

11%

Fibre

3.5%

Ash

9.5%

Moisture

8.5%

Dry weight

Protein

23%

Fat

12%

Fibre

3.8%

Ash

10.4%

Carbs

50.8%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

23.8%

Added water

10%

Carbs

56%

Veg

4.2%

Oils

6%

Pricing & size
Pack size
2kg - £6.79 (£3.40/kg)
Retailer pricing
Coming soon

Live retailer pricing is not yet available for this food. Prices, cost per day and where to buy will appear here once retailer data is live.

Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.

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Reviewed by Off the Leash Editorial

Last updated 28 August 2026