Skip to content
Off the Leash
Step Up Dry Food Adult Grain Free – Beef With Sweet Potato

Step Up

Step Up Dry Food Adult Grain Free: Beef With Sweet Potato review

60.7/100Good
DryAdult

A plain grain-free pair in our Good band, beef or chicken on one frame. A meat meal leads each list and dried sweet potato carries the starch. Both put a figure against almost every entry, down to the salmon oil.

Affiliate link. Off the Leash may earn a commission from purchases on eBay, at no cost to you.

Our view

Likely to suit

  • Owners avoiding grain without anything exotic in the bag
  • Red-meat dogs on the beef, bird-happy dogs on the chicken
  • Two dogs on different meats from one frame
  • Owners who read percentages

Worth watching

  • Salmon oil in both, so neither is fish free
  • Meat and bone with no species, plus poultry fat, in the beef

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score
60.7/100Good
Protein and processingAverage
Nutritional balancePoor
TransparencyOutstanding
ValueGood

The details

Dog fit

Listed for adult dogs. The label asks 200 to 340 grams for a dog between 12kg and 25kg, and the waistline settles it within that.

Food type

Dry

Life stage

Adult

Breed size

Toy, Small, Medium, Large, Giant

Main protein

Beef

The score, in context
  1. Beef 60.7
  2. Chicken 59.1

All two Good. Typical dry food: Good.

Level with the norm: meal-only meat and a high starch share pull one way, generous percentages and dosed minerals pull the other.

What's in it
  • Meat and bone18%No species named. The 9.5% ash shows the bone.
  • Beef greaves9%Pressed residue left once the fat is rendered out.
  • Dried sweet potato25%More fibre and vitamin A than ordinary potato.
  • Dried potato, dried peas9% peas
  • Poultry fat5.5%Birds in the beef bowl.
  • Poultry gravy, beet pulp
  • Dried apple1%Equal to 6.5% fresh apple, a scrupulous touch.
  • Salmon oil0.5%Marine omega 3s.
  • Dried chicoryInulin for the gut bacteria.

Vitamins A, D3 and E with zinc, iron, manganese, copper, iodine and selenium as sulphates and oxides, each dosed.

Meat and bone with no species, plus poultry fat, so this cannot anchor a strict elimination diet.

Named ingredients

Beef & Meat Meal (27% incl. Meat & Bone 18%, Beef Greaves 9%), Dried Sweet Potato (25%), Dried Potato, Dried Peas (9%), Poultry Fat (5.5%), Poultry Gravy, Beet Pulp, Dried Apple (1% equivalent to 6.5% Apple), Salmon Oil (0.5%), Dried Chicory
Against the range
Meat
27% beef and meat meal
26% poultry meal, 21% of it chicken.
Ash
9.5%
7.5% in the chicken.
Calcium, dry matter
2.3%
1.31% in the chicken.
Nutritional balance
Poor
Average in the chicken.

The one for a dog that eats better on red meat, with the poultry fat in mind.

Both recipes open on a concentrated meat meal, then dried sweet potato at 25%, dried potato and dried peas at 9%. No wheat, maize or rice appears, so the grain free claim holds when you read it through. Poultry fat and poultry gravy sit in both, with salmon oil at 0.5%.

Nearly every entry carries a percentage, and every added mineral a dose. Carbohydrate converts to just over half of dry matter in each.

Nutritional analysis

Declared analysis

Energy
363 kcal/100g
Protein

21%

Fat

11%

Fibre

3.5%

Ash

9.5%

Moisture

8.5%

Dry weight

Protein

23%

Fat

12%

Fibre

3.8%

Ash

10.4%

Carbs

50.8%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

23.8%

Added water

10%

Carbs

56%

Veg

4.2%

Oils

6%

Pricing & size
Price per kilo
£2.45 (RRP)
Pack
2kg/kg)
A 15kg dog eats
200 to 340 g a day, 270 in the middle
Cost per day, 15kg dog
£0.66

Budget end of the dry market, though you still pay a little over what the analysis shows.

Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.

Related dog food guides

Ranked shortlists that include foods like this one.

All reviews

Featured feeding accessories

All feeding accessories
Beco Steady Bowl

Beco

Steady Bowl

A recycled plastic dog bowl with a wide weighted base that stays where you put it.

£
View on Amazon
Petface Pet Food Scoop

Petface

Pet Food Scoop

A light plastic food scoop that makes measuring kibble a daily habit.

£
View on Amazon
Petface Ceramic Bone Bowl, 15cm

Petface

Ceramic Bone Bowl, 15cm

A 15cm ceramic dog bowl in cream and green, sized for toy and small breeds.

£
View on Amazon
Mason Cash Cane Dog Bowl, 20cm

Mason Cash

Cane Dog Bowl, 20cm

The Derbyshire stoneware classic, a 20cm dog bowl holding 1.6 litres and dishwasher safe.

££
View on Amazon

Reviewed by Off the Leash Editorial

Last updated 28 August 2026