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Step Up Dry Food Adult Grain Free: Beef With Sweet Potato review
A plain grain-free pair in our Good band, beef or chicken on one frame. A meat meal leads each list and dried sweet potato carries the starch. Both put a figure against almost every entry, down to the salmon oil.
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Our view
Likely to suit
- Owners avoiding grain without anything exotic in the bag
- Red-meat dogs on the beef, bird-happy dogs on the chicken
- Two dogs on different meats from one frame
- Owners who read percentages
Worth watching
- Salmon oil in both, so neither is fish free
- Meat and bone with no species, plus poultry fat, in the beef
Written by our editorial team. Independent guidance, not veterinary advice.
How this scores
How we scoreThe details
Dog fit
Listed for adult dogs. The label asks 200 to 340 grams for a dog between 12kg and 25kg, and the waistline settles it within that.
Dry
Adult
Toy, Small, Medium, Large, Giant
Beef
The score, in context
- Beef 60.7
- Chicken 59.1
All two Good. Typical dry food: Good.
Level with the norm: meal-only meat and a high starch share pull one way, generous percentages and dosed minerals pull the other.
What's in it
- Meat and bone18%No species named. The 9.5% ash shows the bone.
- Beef greaves9%Pressed residue left once the fat is rendered out.
- Dried sweet potato25%More fibre and vitamin A than ordinary potato.
- Dried potato, dried peas9% peas
- Poultry fat5.5%Birds in the beef bowl.
- Poultry gravy, beet pulp
- Dried apple1%Equal to 6.5% fresh apple, a scrupulous touch.
- Salmon oil0.5%Marine omega 3s.
- Dried chicoryInulin for the gut bacteria.
Vitamins A, D3 and E with zinc, iron, manganese, copper, iodine and selenium as sulphates and oxides, each dosed.
Meat and bone with no species, plus poultry fat, so this cannot anchor a strict elimination diet.
Named ingredients
Against the range
- Meat
- 27% beef and meat meal
- 26% poultry meal, 21% of it chicken.
- Ash
- 9.5%
- 7.5% in the chicken.
- Calcium, dry matter
- 2.3%
- 1.31% in the chicken.
- Nutritional balance
- Poor
- Average in the chicken.
The one for a dog that eats better on red meat, with the poultry fat in mind.
Both recipes open on a concentrated meat meal, then dried sweet potato at 25%, dried potato and dried peas at 9%. No wheat, maize or rice appears, so the grain free claim holds when you read it through. Poultry fat and poultry gravy sit in both, with salmon oil at 0.5%.
Nearly every entry carries a percentage, and every added mineral a dose. Carbohydrate converts to just over half of dry matter in each.
Nutritional analysis
Declared analysis
21%
11%
3.5%
9.5%
8.5%
Dry weight
23%
12%
3.8%
10.4%
50.8%
As-fed composition
Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.
23.8%
10%
56%
4.2%
6%
Pricing & size
- Price per kilo
- £2.45 (RRP)
- Pack
- 2kg/kg)
- A 15kg dog eats
- 200 to 340 g a day, 270 in the middle
- Cost per day, 15kg dog
- £0.66
Budget end of the dry market, though you still pay a little over what the analysis shows.
Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.
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