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Step Up Dry Food Adult Grain Free: Chicken With Sweet Potato review

Name: Step Up Dry Food Adult Grain Free: Chicken With Sweet Potato
Brand: Step Up

59.1/100Good

DryAdult

Flavour

A plain grain-free pair in our Good band, beef or chicken on one frame. A meat meal leads each list and dried sweet potato carries the starch. Both put a figure against almost every entry, down to the salmon oil.

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Our view

Likely to suit

Owners avoiding grain without anything exotic in the bag
Red-meat dogs on the beef, bird-happy dogs on the chicken
Two dogs on different meats from one frame
Owners who read percentages

Worth watching

Salmon oil in both, so neither is fish free
Meat and bone with no species, plus poultry fat, in the beef

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score

59.1/100Good

Protein and processingAverage

Nutritional balanceAverage

TransparencyOutstanding

ValueGood

The details

Dog fit

Listed for adult dogs. The label asks 200 to 340 grams for a dog between 12kg and 25kg, and the waistline settles it within that.

Food type

Dry

Life stage

Adult

Breed size

Medium

Main protein

Chicken

The score, in context

Beef 60.7
Chicken 59.1

All two Good. Typical dry food: Good.

Level with the norm: meal-only meat and a high starch share pull one way, generous percentages and dosed minerals pull the other.

What's in it

Poultry meal26%The rest beyond the chicken can be turkey, duck or goose.
of which chicken21%Most of the animal content has a name.
Dried sweet potato25%
Dried potato, dried peas9% peas
Poultry fat6%
Beet pulp, poultry gravy, minerals
Dried apple1%
Salmon oil0.5%
Dried chicory

The same dosed vitamin and trace mineral set as the beef.

Named ingredients

Poultry Meal (26% incl. Chicken 21%), Dried Sweet Potato (25%), Dried Potato, Dried Peas (9%), Poultry Fat (6%), Beet Pulp, Poultry Gravy, Minerals, Dried Apple (1% equivalent to 6.5% Apple), Minerals, Salmon Oil (0.5%), Dried Chicory

Against the range

Protein, dry matter: 25.1%; 23.0% in the beef.
Ash: 7.5%; 9.5% in the beef.
Energy: 370 kcal per 100g; 363 in the beef.

Reach for this one if you want as much of the animal content named as the label allows.

Both recipes open on a concentrated meat meal, then dried sweet potato at 25%, dried potato and dried peas at 9%. No wheat, maize or rice appears, so the grain free claim holds when you read it through. Poultry fat and poultry gravy sit in both, with salmon oil at 0.5%.

Nearly every entry carries a percentage, and every added mineral a dose. Carbohydrate converts to just over half of dry matter in each.

Nutritional analysis

Declared analysis

Energy

370 kcal/100g

Protein

23%

Fat

11%

Fibre

3.5%

Ash

7.5%

Moisture

8.5%

Dry weight

Protein

25.1%

Fat

12%

Fibre

3.8%

Ash

8.2%

Carbs

50.9%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

23.1%

Added water

6.4%

Carbs

58.8%

Veg

2.3%

Oils

6.5%

Other

2.9%