

Step Up
Step Up Wet Food Sensitive: Chicken With Fish (24 tins) review
A deliberately simple tin with its gentle intentions worn on the label, and a Good result in our scoring. Chicken leads at 22%, with white fish and liver behind it and every animal entry given a percentage. You can read the whole list in the time it takes to find the tin opener.
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Our view
Likely to suit
- Delicate stomachs, with the recipe kept to a handful of everyday ingredients
- Owners who want the animal share declared: chicken, white fish and liver add up to 41% of the tin
- Adult dogs of any build, toy to giant
- Dogs fine with a little gentle grain, as brown rice and naked oats come in modest, printed amounts
Worth watching
- Chicken, fish and grain all share the tin, so it cannot serve an elimination diet for any of them
- Neither the white fish nor the liver is pinned to a species
- Light tins at around 80 kcal per 100g, so a larger dog moves through them quickly
Written by our editorial team. Independent guidance, not veterinary advice.
How this scores
How we scoreThe details
Dog fit
Listed for adults of every size. Gentle is a different thing from hypoallergenic, so check a diagnosed allergy against the list before ordering.
Wet
Adult
Toy, Small, Medium, Large, Giant
Chicken
The score, in context
- Chicken 59.2
All one Good. Typical wet food: Excellent.
Rice, sweet potato and oats take more of the tin than is usual for wet food, which accounts for most of the gap to the category; what the label promises, it delivers.
What's in it
- Chicken22%Leads the list.
- White fish14%No species named, which a strict avoidance plan should notice.
- Brown rice6%A calm, familiar carrier.
- Liver5%The animal is not stated.
- Sweet potato, peas4% each
- Apple4%The label's flourish.
- Naked oats2%
- Fish oil0.05%A token, short of a working dose.
- Rosemary, mint, minerals
Vitamins A, D3 and E with zinc, iron, copper, manganese, iodine and selenium, each dosed in print, more than many wet labels manage.
Named ingredients
Against the range
Nutritional analysis
Declared analysis
Estimated using Modified Atwater factors*
7%
4%
1%
2%
80%
Dry weight
35%
20%
5%
10%
30%
As-fed composition
Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.
41%
23.4%
16%
4%
0.1%
15.6%
Pricing & size
- Price per kilo
- £2.20 (RRP)
- Pack
- 24 x 395g/kg)
- A 15kg dog eats (our estimate)
- 950 to 1160 g a day, 1055 in the middle
- Cost per day, 15kg dog
- £2.32
A light tin, so a 15kg adult needs a little under three a day.
Budget end of the market for a wet food, though the price runs a little ahead of what the analysis shows.
Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.
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