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Step Up Wet Food Sensitive – Chicken With Fish (24 tins)

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Step Up Wet Food Sensitive: Chicken With Fish (24 tins) review

59.2/100Good
WetAdult

A deliberately simple tin with its gentle intentions worn on the label, and a Good result in our scoring. Chicken leads at 22%, with white fish and liver behind it and every animal entry given a percentage. You can read the whole list in the time it takes to find the tin opener.

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Our view

Likely to suit

  • Delicate stomachs, with the recipe kept to a handful of everyday ingredients
  • Owners who want the animal share declared: chicken, white fish and liver add up to 41% of the tin
  • Adult dogs of any build, toy to giant
  • Dogs fine with a little gentle grain, as brown rice and naked oats come in modest, printed amounts

Worth watching

  • Chicken, fish and grain all share the tin, so it cannot serve an elimination diet for any of them
  • Neither the white fish nor the liver is pinned to a species
  • Light tins at around 80 kcal per 100g, so a larger dog moves through them quickly

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score
59.2/100Good
Protein and processingAverage
Nutritional balanceExcellent
TransparencyOutstanding
ValueGood

The details

Dog fit

Listed for adults of every size. Gentle is a different thing from hypoallergenic, so check a diagnosed allergy against the list before ordering.

Food type

Wet

Life stage

Adult

Breed size

Toy, Small, Medium, Large, Giant

Main protein

Chicken

The score, in context
  1. Chicken 59.2

All one Good. Typical wet food: Excellent.

Rice, sweet potato and oats take more of the tin than is usual for wet food, which accounts for most of the gap to the category; what the label promises, it delivers.

What's in it
  • Chicken22%Leads the list.
  • White fish14%No species named, which a strict avoidance plan should notice.
  • Brown rice6%A calm, familiar carrier.
  • Liver5%The animal is not stated.
  • Sweet potato, peas4% each
  • Apple4%The label's flourish.
  • Naked oats2%
  • Fish oil0.05%A token, short of a working dose.
  • Rosemary, mint, minerals

Vitamins A, D3 and E with zinc, iron, copper, manganese, iodine and selenium, each dosed in print, more than many wet labels manage.

Named ingredients

Chicken (22%), White Fish (14%), Brown Rice (6%), Liver (5%), Sweet Potato (4%), Apple (4%), Peas (4%), Naked Oats (2%), Fish Oil (0.05%), Rosemary, Mint, Minerals
Against the range

Nutritional analysis

Declared analysis

Energy
79.5 kcal/100g

Estimated using Modified Atwater factors*

Protein

7%

Fat

4%

Fibre

1%

Ash

2%

Moisture

80%

Dry weight

Protein

35%

Fat

20%

Fibre

5%

Ash

10%

Carbs

30%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

41%

Added water

23.4%

Carbs

16%

Veg

4%

Oils

0.1%

Other

15.6%

Pricing & size
Price per kilo
£2.20 (RRP)
Pack
24 x 395g/kg)
A 15kg dog eats (our estimate)
950 to 1160 g a day, 1055 in the middle
Cost per day, 15kg dog
£2.32

A light tin, so a 15kg adult needs a little under three a day.

Budget end of the market for a wet food, though the price runs a little ahead of what the analysis shows.

Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.

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Reviewed by Off the Leash Editorial

Last updated 28 August 2026