

Step Up
Step Up Wet Food Sensitive: Chicken With Fish (24 tins) review
Step Up Wet Food Sensitive keeps its tin deliberately simple. Chicken leads at 22%, with white fish at 14% and liver behind them. The starch comes from brown rice and sweet potato. You can read the whole list in the time it takes to find the tin opener. It sits in our Good band. The gentle intentions are worn on the label, not in the marketing.
Our view
Likely to suit
When your dog's digestion holds the casting vote, a short label of familiar ingredients is a sensible place to settle.
- Dogs with delicate stomachs, since the recipe keeps to a handful of everyday ingredients and is built with exactly that dog in mind
- Owners who want the animal share declared, with chicken at 22%, white fish at 14% and liver at 5% adding up to 41% of the tin
- Adult dogs of any build, since the same tin suits a toy breed and a giant equally
- Dogs that cope happily with a little gentle grain, with brown rice and naked oats in modest, printed amounts
Worth watching
Gentle is not the same as hypoallergenic, so it pays to know what this recipe still carries before you lean on it.
- Chicken, fish and grain all share the tin, so a dog with a diagnosed allergy to any of them cannot use it as an elimination diet
- A strict avoidance list will notice that neither the white fish nor the liver is pinned to a species
- These are light tins at around 80 kcal per 100g on our estimate, so portions look generous and a larger dog will move through them quickly
Written by our editorial team. Independent guidance, not veterinary advice.
How this scores
How we scoreThe Details
Dog fit
When your dog's digestion holds the casting vote, a short label of familiar ingredients is a sensible place to settle. Gentle is not the same as hypoallergenic, so it pays to know what this recipe still carries before you lean on it.
Wet
Adult
Toy, Small, Medium, Large, Giant
Chicken
The score, in context
This food sits in our Good band, while the typical wet adult food lands in our Excellent band. The wet category is a strong one, and construction accounts for most of the gap: rice, sweet potato and oats take a larger share of this tin than is usual in a wet recipe. What the label promises, a simple and gentle bowl with its meat declared, it delivers.
What's in it
Ingredients, as declared: Chicken (22%), White Fish (14%), Brown Rice (6%), Liver (5%), Sweet Potato (4%), Apple (4%), Peas (4%), Naked Oats (2%), Fish Oil (0.05%), Rosemary, Mint, Minerals
Named ingredients
Nutritional additives
/kg; Vitamins: Vitamin A 2,250 IU, Vitamin D3 328 IU, Vitamin E 26 mg Trace Elements: /kg; Zinc Sulphate Monohydrate 67 mg, Iron Sulphate Monohydrate 42mg, Copper Sulphate Pentahydrate 9.6 mg, Manganese Sulphate 6.3 mg, Calcium Iodate Anhydrous 0.71 mg, Sodium Selenite 0.089 mg. Technological additives: Nutritional Additives:/kg; Vitamins: Vitamin A 2,250 IU, Vitamin D3 328 IU, Vitamin E 26 mg
Ingredient notes
Chicken at 22% leads the list, with white fish at 14% and liver at 5% behind it, and together the animal entries come to 41% of the tin, each with a printed percentage. Protein converts to 35.0% of dry matter, a solid showing for a wet food.
The starch is spread across brown rice at 6%, sweet potato at 4% and naked oats at 2%, with peas at 4% alongside. These are the calm, familiar carriers a sensitive recipe reaches for, though between them the carbohydrate converts to an estimated 30.0% of dry matter, where the typical wet food runs at 15.8%. That is the main reason this reads more like a light casserole than a straight meat tray.
Two entries go unnamed in a way a strict avoidance plan should notice. White fish is a general description with no species behind it, and the liver does not say which animal it comes from. Neither gap troubles a dog whose stomach is simply delicate, with no diagnosed allergy behind it. If your exclusion is aimed at one animal precisely, the label leaves those two doors open.
Apple at 4% with rosemary and mint is the label's flourish, and the fish oil at 0.05% is a token rather than a working dose. The added vitamins and trace elements are each dosed in print, which is more declaration than many wet labels manage.
Price and value
£2.20 a kilo, sold in 395g tins by the case of 24.
As a guide, feeding works out at around £2.32 a day for a 15kg adult dog in moderate condition, assuming about 840 kcal a day (110 × bodyweight^0.75, the standard maintenance estimate). That comes to roughly 1057 grams a day, which is a little under three tins.
Nutritional analysis
Declared analysis
Estimated using Modified Atwater factors*
7%
4%
1%
2%
80%
Dry weight
35%
20%
5%
10%
30%
As-fed composition
Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.
41%
23.4%
16%
4%
0.1%
15.6%
Pricing & size
- Pack size
- 24 x 395g - £20.89 (£2.20/kg)
- Retailer pricing
- Coming soon
Live retailer pricing is not yet available for this food. Prices, cost per day and where to buy will appear here once retailer data is live.
Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.
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