

Step Up
Step Up Dry Food Mature review
A grain-inclusive kibble for dogs who have slowed down but not stopped, and it sits in our Good band. The small print does more than the headline. Taurine, L-carnitine, glucosamine and chondroitin all carry figures, and fat is held to 8.0% for the older dog carrying a bit extra.
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Our view
Likely to suit
- Mature dogs needing less energy: fat at 8.0% and 357 kcal per 100g
- An older dog's waistline, with L-carnitine at 100 mg per kilo beside the lower fat
- Stiffening joints. Glucosamine at 0.025% and chondroitin at 0.015% are printed, not just claimed
- One adult and one senior in the house, as a single bag covers both
- Heart support named on the list: taurine at 500 mg per kilo
Worth watching
- Chicken, turkey and an unnamed share of poultry, so no use as an elimination diet
- Salmon oil at 0.5%, so not fish free
- Grain throughout, barley's gluten included, and carbohydrate at 53.9% of dry matter
Written by our editorial team. Independent guidance, not veterinary advice.
How this scores
How we scoreThe details
Dog fit
Listed for adult and senior dogs of every size. An older dog usually sits at the low end of the label's table, so feed to the ribs.
Dry
Adult, Senior
Toy, Small, Medium, Large, Giant
Poultry
The score, in context
- Step Up Dry Food Mature 56.0
All one Good. Typical dry food: Good.
A modest meat share and a high carbohydrate figure hold it in the middle of the shelf; a forthcoming label works the other way.
What's in it
- Poultry meal18.5% (chicken 14.5%)Chicken named inside it; the rest of the poultry share stays unnamed.
- Rice
- Whole barley18%Keeps more fibre than refined forms, and brings gluten.
- Maize, dried peas6% peas
- Turkey meal, whole grain oats4% eachOats are gentle on an older gut once cooked.
- Beet pulpFibre.
- Poultry fat, poultry gravy3% fat
- Dried apple, dried sweet potato1% eachFresh equivalents printed, 6.5% and 3%. Flourishes.
- Salmon oil0.5%Marine omega 3 for an older coat and joints, and fish in the bag.
- Minerals, dried chicory, glucosamine, chondroitin0.025%, 0.015%Chicory's inulin feeds the gut bacteria; the joint pair is dosed.
Taurine at 500mg and L-carnitine at 100mg a kilo, vitamins A, D3 and E, and a full trace mineral panel in sulphate and oxide forms.
Named ingredients
Against the range
One grain-inclusive kibble for older dogs. Poultry meal leads at 18.5%, with chicken named at 14.5% inside it and turkey meal at 4% further down. Rice, whole barley, maize and oats carry the starch. The supplements for an older dog all carry figures, fat is held at 8.0%, and the mineral panel is printed in full.
Nutritional analysis
Declared analysis
23%
8%
3.5%
7.5%
9%
Dry weight
25.3%
8.8%
3.8%
8.2%
53.9%
As-fed composition
Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.
27.7%
4.2%
61.8%
2.1%
3.5%
0.6%
Pricing & size
- Price per kilo
- £2.07 (RRP)
- Pack
- 14kg/kg)
- A 15kg dog eats
- 180 to 320 g a day, 250 in the middle
- Cost per day, 15kg dog
- £0.52
An older dog usually sits at the lower end of the label's table.
Budget end of the market for a dry food, though the price runs a little ahead of what the analysis shows.
Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.
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