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Step Up Dry Food Adult – Chicken With Fish

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Step Up Dry Food Adult: Chicken With Fish review

53.7/100Good
DryAdult

A plain, unfussy kibble for every day, with all three recipes in our Good band. The meat is concentrated meal and partly named by family, which is what holds the range at that level. Everything else is set out plainly, with percentages against the grains, the peas and the extras, and a fully dosed vitamin and mineral panel underneath.

Where to buy: coming soon
Live retailer links are coming soon. Once we have them from UK retailers, where to buy and the best price will appear here.

Our view

Likely to suit

  • Multi-dog homes. The three recipes swap only the meat
  • Grain-tolerant dogs, with rice, whole barley and oats behind the meat
  • A prebiotic in every bag, as dried chicory closes each list
  • Stiffening joints, on the chicken with fish recipe, which declares glucosamine and chondroitin
  • Households avoiding wheat: none appears in the range
  • Big eaters, since the 14kg bag is what the range is built around

Worth watching

  • Salmon oil in all three, so no version is fish-free
  • Poultry names a family and not a bird, which rules the range out for a dog with a specific poultry problem
  • Carbohydrate runs high, from 48.9% to 53.2% of dry matter against 46.2% for a typical adult dry food

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score
53.7/100Good
Protein and processingAverage
Nutritional balanceAverage
TransparencyOutstanding
ValueGood

The details

Dog fit

Listed for adult dogs of every size. Weigh the first few meals against the label's table and let the waistline settle the amount.

Food type

Dry

Life stage

Adult

Breed size

Toy, Small, Medium, Large, Giant

Main protein

Chicken

The score, in context
  1. Chicken 55.3
  2. Chicken 53.7
  3. Beef 51.9

All three Good. Typical dry food: Good.

The three finish close together, so the animal on the front can make the choice.

What's in it
  • Poultry Meal18.5%Chicken is 14.5% inside it. A meal counts for far more in the bag than the same share of fresh meat.
  • Rice
  • Whole Barley16%Keeps its bran.
  • Maize
  • Dried Peas9%Adds a little plant protein to the declared figure.
  • Fish Meal4%The second animal.
  • Whole Grain Oats, Poultry Fat4% eachThe lowest fat in the range.
  • Beet Pulp, Poultry Gravy, Minerals
  • Dried Apple, Dried Sweet Potato, Salmon Oil, Dried Chicory1% down to 0.5%Garnishes, coat oil and an inulin-rich root for the gut.
  • Glucosamine, Chondroitin0.025%, 0.015%Joint support, on this recipe only.

The fullest panel in the range: vitamins A, D3 and E, taurine at 500mg and L-carnitine at 100mg per kilo, with the same sulphate and oxide trace minerals.

Moisture is not declared, so the dry matter figures assume 8%.

Named ingredients

Poultry Meal (18.5% incl. Chicken 14.5%), Rice, Whole Barley (16%), Maize, Dried Peas (9%), Fish Meal (4%), Whole Grain Oats (4%), Poultry Fat (4%), Beet Pulp, Poultry Gravy, Minerals, Dried Apple (1% equivalent to 6.5% Apple), Dried Sweet Potato (1% equivalent to 3% Sweet Potato), Salmon Oil (0.5%), Dried Chicory, Glucosamine (0.025%), Chondroitin (0.015%)
Against the range
Second animal
Fish meal, 4%
Lamb meal or turkey meal on the others.
Fat, as fed
9%
11% on the other two.
Energy
345 kcal per 100g
The lowest; the others reach 363 and 369.
Joint support
Glucosamine and chondroitin
None on the other two.

The most interesting recipe of the three, and the one for a steadier dog.

Three recipes on one construction. A concentrated meat meal leads each, then rice, whole barley at 16% and maize, with dried peas at 8% or 9% and whole grain oats at 4%. All of the meat is meal and none of it fresh, and part of it is named only by family: poultry meal, poultry fat and poultry gravy.

The tail is the same everywhere: dried apple, dried sweet potato, salmon oil at 0.5% and dried chicory. There is no wheat in the range. What changes is the lead meal, the second animal and the fat level, and only the chicken with fish recipe adds joint support.

Nutritional analysis

Declared analysis

Energy
345 kcal/100g
Protein

23%

Fat

9%

Fibre

3.5%

Ash

7.5%

Dry weight

Protein

25%

Fat

9.8%

Fibre

3.8%

Ash

8.2%

Carbs

53.2%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

27.2%

Added water

4.1%

Carbs

61.3%

Veg

1.5%

Oils

4.5%

Other

1.4%

Pricing & size
Price per kilo
£2.07 (RRP)
Pack
2kg/kg), 14kg/kg)
A 15kg dog eats
180 to 310 g a day, 245 in the middle
Cost per day, 15kg dog
£0.51

Also sold in a smaller bag, which costs more per kilo.

Budget end of the market for a dry food, though the price still runs a little ahead of the analysis.

Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.

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Reviewed by Off the Leash Editorial

Last updated 28 August 2026