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Rocco Menu – Beef With Vegetables & Rice

Rocco

Rocco Menu: Beef With Vegetables & Rice review

77.7/100Excellent
WetAdult

Rocco Menu is the brand's everyday wet range, and one construction runs through all of it. Every label opens at 60% animal content, spelled out one by one: heart, meat, liver, lung and tripe. Stock takes 27.8%, and carrots, rice and peas make a small plant side behind it. Three recipes cover beef on its own, beef with lamb and beef with poultry. All three land in our Excellent band, closer together in the bowl than three different names make them sound.

Where to buy: coming soon
Live retailer pricing is coming soon. Once we have prices from UK retailers, the best price, cost per day and where to buy will appear here.

Our view

Likely to suit

A range that holds one construction and simply changes the animal makes rotation easy on a dog's stomach.

  • Dogs that thrive on organ rich food, with heart, liver, lung and tripe named beside the muscle meat in every recipe
  • Owners who want the animal share on the label, printed at 60% right across the range
  • Rotation feeders, since the three recipes share one build and vary only the meat
  • Dogs that need very little starch, with the plant side stopping at 4% carrots, 4% rice and 3% peas
  • Households with dogs of any build, since Rocco lists the range from toy breeds through to giants

Worth watching

The recipes are close cousins, but the labels are not identical and some details separate them.

  • Every one of the three recipes carries rice, so none is grain free
  • On the poultry recipe the bird is named only as poultry, so a dog avoiding one particular fowl is not covered
  • Nor is the stock at 27.8% tied to an animal, and a strict avoidance list will find nothing to check it against
  • Only one of the three energy figures is declared and we estimate the other two, so portion sizes on those are a starting point

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score
77.7/100Excellent
Protein and processingExcellent
Nutritional balanceOutstanding
TransparencyOutstanding
ValueExcellent

The Details

Dog fit

A range that holds one construction and simply changes the animal makes rotation easy on a dog's stomach. The recipes are close cousins, but the labels are not identical and some details separate them.

Food type

Wet

Life stage

Adult

Breed size

Toy, Small, Medium, Large, Giant

Main protein

Beef

The score, in context

All three recipes come from the same construction, and it shows in the reading: the three of them finish inside a single band. Beef, Poultry, Vegetables and Rice sits in our Excellent band, reading Excellent for protein and processing, Outstanding for nutritional balance and Excellent for both transparency and value. Beef, Lamb, Vegetables and Rice joins it there, with Excellent for protein and processing and for value, and Outstanding for both nutritional balance and transparency. Beef With Vegetables and Rice holds the same band, reading Excellent on protein and processing and Outstanding on both nutritional balance and transparency. The typical adult wet food belongs in our Excellent band too, so the whole range is sitting level with the middle of the shelf. Much of what separates the three is how fully each label declares itself, including whether the maker prints an energy figure at all.

What's in it

Ingredients, as declared: 60% Beef (Heart, Meat, Liver, Lung, Tripe) 27.8% Stock, 4% Carrots, 4% Rice, 3% Peas, 1% Minerals, 0.2 % Linseed Oil.

Named ingredients

60% Beef (Heart, Meat, Liver, Lung, Tripe) 27.8% Stock, 4% Carrots, 4% Rice, 3% Peas, 1% Minerals, 0.2 % Linseed Oil.

Nutritional additives

_Nutritional additives:_ Vitamin D3 200 IU, vitamin E (all-rac-alpha-tocopherylacetate) 30mg, biotin 300mg, zinc (zinc sulphate monohydrate) 15mg, manganese (manganese-II-sulphate monohydrate) 3mg, iodine (calcium iodate anhydrous) 0.75mg

Ingredient notes

Every recipe in the range opens with 60% animal content, and Rocco names the parts instead of resorting to a category term. Heart, meat, liver, lung and tripe appear on the beef and lamb labels, with gizzards and neck joining on the poultry. Few dog food ingredients carry as much nutrition as liver. Tripe is easily digested and enormously popular with dogs, and heart is dense working muscle. This is a genuinely old fashioned way of feeding a dog.

Stock follows at 27.8%, a printed percentage where many labels simply say water. That small piece of honesty deserves credit. No species is named for it, and on an otherwise tidy list that is the one loose thread.

Every part of the small plant side carries a figure: 4% carrots, 4% rice, 3% peas. Carbohydrate converts to an estimated 14.4% of dry matter in the beef and lamb tin, 14.0% in the beef and 23.6% in the beef and poultry tray, against 15.8% typical for adult wet food. Two of the three sit below that mark, and none of them leans on starch the way a cereal heavy recipe would.

Linseed oil closes each list at 0.2%, which is a modest but genuine source of omega 3, and 1% minerals covers the macro side. The added vitamins and trace elements are short and dosed: vitamin D3 at 200 IU, vitamin E at 30mg, zinc at 15mg, manganese at 3mg and iodine at 0.75mg, with biotin named as well.

One word on the poultry recipe. The word poultry covers a category and not a single bird, so it can mean any of chicken, turkey, duck and goose. The bird can change between production batches, and the label will not say so. That is common practice and it is not a quality problem, but a dog that reacts to one particular bird cannot be kept safe on a label written that way.

How this variety differs

Beef fills the entire 60% animal share on its own, which makes this the simplest label in the range. If your dog is happiest on red meat, this is the tin. Fat runs highest here, 34.0% of dry matter, while the estimated carbohydrate is the lowest in the range at 14.0%.

Price and value

Beef, Lamb, Vegetables and Rice and Beef With Vegetables and Rice are both £2.86 a kilo, in 400g and 800g tins. Beef, Poultry, Vegetables and Rice is £3.02 a kilo, in 300g trays.

Set a 15kg adult dog in moderate condition at about 840 kcal a day (110 × bodyweight^0.75, the standard maintenance estimate). The beef and lamb tin then comes to £2.05 a day, the beef and poultry tray to £2.21 and the beef tin to £1.99. In grams that is roughly 718, 730 and 695 respectively. Rocco's guide for the tray puts a 20kg dog on 915 grams a day.

Nutritional analysis

Declared analysis

Energy
120.9 kcal/100g

Estimated using Modified Atwater factors*

Protein

10.4%

Fat

8.5%

Fibre

0.4%

Ash

2.2%

Moisture

75%

Dry weight

Protein

41.6%

Fat

34%

Fibre

1.6%

Ash

8.8%

Carbs

14%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

69.2%

Added water

16.7%

Carbs

8.1%

Veg

4.6%

Oils

0.2%

Other

1.2%

Pricing & size
Pack size
6 x 400g · 24 x 400g (Saver Pack) · 6 x 800g · 24 x 800g (Saver Pack)
Retailer pricing
Coming soon

Live retailer pricing is not yet available for this food. Prices, cost per day and where to buy will appear here once retailer data is live.

Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.

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Reviewed by Off the Leash Editorial

Last updated 28 August 2026