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Rocco Menu – Beef, Poultry, Vegetables & Rice

Rocco

Rocco Menu: Beef, Poultry, Vegetables & Rice review

73.7/100Excellent
WetAdult

The brand's everyday wet range, built one way throughout, and all three recipes land in our Excellent band. The animal share is printed at 60% and broken into named organs and muscle. The three are closer together in the bowl than their names suggest.

Where to buy: coming soon
Live retailer links are coming soon. Once we have them from UK retailers, where to buy and the best price will appear here.

Our view

Likely to suit

  • Dogs that thrive on organ-rich food: heart, liver, lung and tripe in every recipe
  • Owners who want the animal share printed, at 60% across the range
  • Rotation feeding, since only the meat changes
  • Very little starch, with the plant side stopping at carrots, rice and peas
  • Dogs of any build, toy to giant

Worth watching

  • Rice in all three, so none is grain free
  • Poultry names no bird, and the stock names no animal
  • Only the tray declares its energy; the two tin figures are our estimates

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score
73.7/100Excellent
Protein and processingExcellent
Nutritional balanceOutstanding
TransparencyExcellent
ValueExcellent

The details

Dog fit

Listed for adults of every size. On the tins, treat our energy estimate as a starting portion; Rocco's guide for the tray puts a 20kg dog on 915 grams a day.

Food type

Wet

Life stage

Adult

Breed size

Toy, Small, Medium, Large, Giant

Main protein

Beef

The score, in context
  1. Beef 78.9
  2. Beef 78.1
  3. Beef 73.7

All three Excellent. Typical wet food: Excellent.

All three finish in one band, and what separates them is mostly how fully each label declares itself.

What's in it
  • Beef: heart, meat, liver, lung, tripe30%
  • Poultry: heart, meat, liver, gizzards, neck30%Poultry covers chicken, turkey, duck and goose, and the bird can change between batches.
  • Stock27.8%A printed figure where many labels say water, though no species is named.
  • Carrots, rice, peas4%, 4% and 3%The whole plant side. Rice means none is grain free.
  • Minerals1%
  • Linseed oil0.2%A modest source of omega 3.

Vitamin D3, vitamin E and biotin with zinc, manganese and iodine, short and dosed.

The captured ingredient text runs all three recipes together; the poultry list is the one shown here.

Named ingredients

60% beef (heart, meat, liver, lung, tripe) 27.8% stock, 4% carrots, 4% rice, 3% peas, 1% minerals, 0.2 % linseed oil, 30% beef (heart, meat, liver, lung, tripe) 30% poultry (heart, meat, liver, gizzards, neck), 27.8% stock, 4% carrots, 4% rice, 3% peas, 1% minerals, 0.2 % linseed oil, 30% beef (heart, meat, liver, lung, tripe) 30% lamb (heart, meat, liver, tripe, lung), 27.8% stock, 4% carrots, 4% rice, 3% peas, 1% minerals, 0.2 % linseed oi
Against the range
Format
300g tray
The other two are tins.
Fat, dry matter
24.0%
Leanest of the three.
Carbohydrate, dry matter
23.6%
14.0% and 14.4% on the tins, against 15.8% typical.
Energy
115 kcal per 100g, declared
Estimated on the other two.

The leanest of the three, though not for a dog that reacts to one particular bird.

Every recipe opens at 60% animal content, itemised part by part: heart, meat, liver, lung and tripe, with gizzards and neck on the poultry. Stock follows at 27.8%, then 4% carrots, 4% rice and 3% peas, 1% minerals and 0.2% linseed oil. Only the animals change across the three.

Nutritional analysis

Declared analysis

Energy
115 kcal/100g
Protein

10.5%

Fat

6%

Fibre

0.4%

Ash

2.2%

Moisture

75%

Dry weight

Protein

42%

Fat

24%

Fibre

1.6%

Ash

8.8%

Carbs

23.6%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

56.6%

Added water

26.2%

Carbs

9.9%

Veg

5.7%

Oils

0.2%

Other

1.5%

Pricing & size
Price per kilo
£2.21 (RRP)
Pack
9 x 300g, 27 x 300g (Saver Pack)
A 15kg dog eats
730 g a day
Cost per day, 15kg dog
£1.61

Budget end of the market for a wet food, and fair value for the quality on offer.

Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.

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Reviewed by Off the Leash Editorial

Last updated 28 August 2026