

Pets Love Fresh
Pets Love Fresh Adult: Simply Chicken review
Four gently cooked recipes with almost nothing in them but the animal, and each keeps to a single species. That is rare enough to be the whole reason to try them. All four sit in our Good band, with nutritional balance Outstanding throughout and the duck just ahead.
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Our view
Likely to suit
- Elimination diets: one animal is all any recipe carries
- Owners who want a list short enough to check at a glance
- Low-starch feeding, with no cereal, potato or pulse anywhere
- Dogs with a history of chicken or beef trouble. Pork and duck are new ground for most
- Adults of every build, toy to giant
Worth watching
- Cold storage and a defrosting routine, a change from feeding from a bag
- Estimated calorie figures, so let the waistline settle the portion
- The duck is the richest in fat; ease into it for a delicate stomach
Written by our editorial team. Independent guidance, not veterinary advice.
How this scores
How we scoreThe details
Dog fit
Listed for adult dogs of every size. Weigh the first week's portions, then let condition guide you.
Fresh
Adult
Toy, Small, Medium, Large, Giant
Chicken
The score, in context
- Simply Duck 60.1
- Simply Pork 59.2
- Simply Chicken 58.9
- Simply Beef 58.5
All four Good. Typical fresh food: Outstanding.
Barely anything separates the four, and finishing below the fresh field's typical mark reflects the company kept, not the food.
What's in it
- Chicken meat80%
- Chicken heart10%Working muscle, dense in taurine.
- Chicory pulp
- Cranberry powderThe berry owners reach for when the urinary tract is on their mind.
- Vitamins and minerals
- Herbs (botanical mix)
Named ingredients
Against the range
- Second entry
- Chicken heart, 10%
- Offal on the beef and duck; heart on the pork.
- Analysis
- 50.9% protein, 29.1% fat, dry matter
- Identical to the beef.
The most familiar meat, often the easiest first step onto fresh food.
Each recipe keeps to one animal from first line to last: 80% meat with 10% offal or heart on the beef, chicken and duck, and 85% meat with 5% heart on the pork. The only plant entries are chicory pulp, cranberry powder and a herb mix, and none of the four carries cereal, potato or pulse.
Vitamins and minerals arrive as a single line, not a dosed panel, and the offal is never broken down by organ. Fat runs from 29.1% of dry matter on the beef and chicken to 35.1% on the duck.
Nutritional analysis
Declared analysis
Estimated using Modified Atwater factors*
14%
8%
1%
2.5%
72.5%
Dry weight
50.9%
29.1%
3.6%
9.1%
7.3%
As-fed composition
Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.
90%
6%
2%
2%
Pricing & size
- Price per kilo
- £9.20 (RRP)
- Pack
- 1kg, 600g
- A 15kg dog eats (our estimate)
- 390 to 475 g a day, 435 in the middle
- Cost per day, 15kg dog
- £4.00
A mid-market fresh food, and fair value for the quality.
Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.
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