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Pets Love Fresh Puppy – Simply Chicken

Pets Love Fresh

Pets Love Fresh Puppy: Simply Chicken review

60.3/100Good
FreshPuppy

A gently cooked puppy bowl with one animal in it and very little else, sitting in our Good band. Chicken meat leads at 80%, with heart and liver at 5% apiece. Protein is high at 16.0% from the pack and fat moderate at 6.0%, a balance for a young dog building frame.

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Our view

Likely to suit

  • A puppy meeting one meat at a time: chicken is the only animal in the recipe
  • Owners keen on organ meat, with heart and liver each carrying a figure
  • Young dogs with unsettled digestion. Chicory pulp and an added prebiotic do that work
  • A puppy just off milk, since the soft texture asks nothing of new teeth
  • Homes that would sooner serve a freshly cooked meal than soak biscuit for a small mouth

Worth watching

  • No calcium figure on the label. Ask Pets Love Fresh for it before a large breed puppy starts
  • A feeding guide keyed to bodyweight, so you will be weighing your puppy regularly
  • Chicken is the meat dogs most often react to, if sensitivities run in the family

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score
60.3/100Good
Protein and processingGood
Nutritional balanceOutstanding
TransparencyExcellent
ValueGood

The details

Dog fit

Listed for puppies of every size. For a large or giant breed, get the calcium figure from the maker before the first delivery.

Food type

Fresh

Life stage

Puppy

Breed size

Toy, Small, Medium, Large, Giant

Main protein

Chicken

The score, in context
  1. Simply Chicken 60.3

All one Good. Typical fresh food: Outstanding.

One animal itemised down to the heart and liver, named plant entries and a protein-forward analysis earn this its place, with the typical fresh puppy recipe reading higher still.

What's in it
  • Chicken meat80%The whole recipe, near enough.
  • Chicken heart5%Working muscle, dense in amino acids.
  • Chicken liver5%B vitamins, copper and vitamin A a growing dog draws on daily. A few per cent is the right share.
  • Chicory pulpInulin, the soluble fibre that feeds the large intestine's helpful bacteria.
  • Cranberry powderThe antioxidant note.
  • M.O.SFrom yeast cell walls, doing much the same job as the inulin.
  • Vitamins & MineralsOne composition line with no dosed panel.
  • Herbs (botanical mix)Not spelled out.

No calcium figure declared. For a large or giant breed puppy, ask the maker before you start.

Named ingredients

Chicken meat 80%, Chicken heart 5%, Chicken liver 5%, Chicory pulp, Cranberry powder, M.O.S, Vitamins & Minerals, Herbs (botanical mix)
Against the range

Nutritional analysis

Declared analysis

Energy
117.5 kcal/100g

Estimated using Modified Atwater factors*

Protein

16%

Fat

6%

Fibre

1%

Ash

2.5%

Moisture

71.5%

Dry weight

Protein

56.1%

Fat

21.1%

Fibre

3.5%

Ash

8.8%

Carbs

10.5%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

90%

Added water

6%

Veg

1.9%

Other

2.1%

Pricing & size
Price per kilo
£8.99 (RRP)
Pack
1kg, 600g
A 15kg dog eats
450 to 960 g a day, 705 in the middle
Cost per day, 15kg dog
£6.34

A puppy's portion keeps moving: the label starts at 250 to 450 grams a day for a 10kg puppy, so weigh every week or two.

Middle of the market for a gently cooked fresh food, and strong value for what is in the recipe.

Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.

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Reviewed by Off the Leash Editorial

Last updated 28 August 2026