

Pets Love Fresh
Pets Love Fresh Puppy: Simply Chicken review
A gently cooked puppy bowl with one animal in it and very little else, sitting in our Good band. Chicken meat leads at 80%, with heart and liver at 5% apiece. Protein is high at 16.0% from the pack and fat moderate at 6.0%, a balance for a young dog building frame.
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Our view
Likely to suit
- A puppy meeting one meat at a time: chicken is the only animal in the recipe
- Owners keen on organ meat, with heart and liver each carrying a figure
- Young dogs with unsettled digestion. Chicory pulp and an added prebiotic do that work
- A puppy just off milk, since the soft texture asks nothing of new teeth
- Homes that would sooner serve a freshly cooked meal than soak biscuit for a small mouth
Worth watching
- No calcium figure on the label. Ask Pets Love Fresh for it before a large breed puppy starts
- A feeding guide keyed to bodyweight, so you will be weighing your puppy regularly
- Chicken is the meat dogs most often react to, if sensitivities run in the family
Written by our editorial team. Independent guidance, not veterinary advice.
How this scores
How we scoreThe details
Dog fit
Listed for puppies of every size. For a large or giant breed, get the calcium figure from the maker before the first delivery.
Fresh
Puppy
Toy, Small, Medium, Large, Giant
Chicken
The score, in context
- Simply Chicken 60.3
All one Good. Typical fresh food: Outstanding.
One animal itemised down to the heart and liver, named plant entries and a protein-forward analysis earn this its place, with the typical fresh puppy recipe reading higher still.
What's in it
- Chicken meat80%The whole recipe, near enough.
- Chicken heart5%Working muscle, dense in amino acids.
- Chicken liver5%B vitamins, copper and vitamin A a growing dog draws on daily. A few per cent is the right share.
- Chicory pulpInulin, the soluble fibre that feeds the large intestine's helpful bacteria.
- Cranberry powderThe antioxidant note.
- M.O.SFrom yeast cell walls, doing much the same job as the inulin.
- Vitamins & MineralsOne composition line with no dosed panel.
- Herbs (botanical mix)Not spelled out.
No calcium figure declared. For a large or giant breed puppy, ask the maker before you start.
Named ingredients
Against the range
Nutritional analysis
Declared analysis
Estimated using Modified Atwater factors*
16%
6%
1%
2.5%
71.5%
Dry weight
56.1%
21.1%
3.5%
8.8%
10.5%
As-fed composition
Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.
90%
6%
1.9%
2.1%
Pricing & size
- Price per kilo
- £8.99 (RRP)
- Pack
- 1kg, 600g
- A 15kg dog eats
- 450 to 960 g a day, 705 in the middle
- Cost per day, 15kg dog
- £6.34
A puppy's portion keeps moving: the label starts at 250 to 450 grams a day for a 10kg puppy, so weigh every week or two.
Middle of the market for a gently cooked fresh food, and strong value for what is in the recipe.
Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.
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