Fidelis

Fidelis Fresh Menu (grain free recipes): Beef with Sweet potato, Apple and Broccoli review

Name: Fidelis Fresh Menu (grain free recipes): Beef with Sweet potato, Apple and Broccoli
Brand: Fidelis

93.3/100Outstanding

FreshPuppyAdult

Flavour

Gently cooked dinners in 400g jars, six recipes, all in our Outstanding band. Most open on 60% fresh muscle meat with 10% offal on its own line, and the plant side is fresh vegetables and fruit rather than starch. The Beef is the one to pick for a wheat-sensitive dog: it is the only recipe without wheat germ oil.

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Our view

Likely to suit

Anyone who wants to know what went into the jar; the labels go down to a tenth of a percent
A fresh, gently cooked bowl without weighing out ingredients yourself
Fussy eaters, because gentle cooking keeps more of the meat's smell and texture than high-heat processing
A house with dogs of different ages: every recipe is listed from puppy to old age
Dogs that do better on less starch
A sensitivity to work around, with six recipes to move between, from beef and pork to salmon and three birds

Worth watching

Wheat germ oil is on every recipe except the Beef, and the Salmon carries beef liver powder
No label prints a calcium figure, so a large-breed puppy owner would need to ask Fidelis
Jars live in the fridge once opened and the portions are big by weight, so clear a shelf

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score

93.3/100Outstanding

Protein and processingOutstanding

Nutritional balanceOutstanding

TransparencyOutstanding

ValueOutstanding

The details

Dog fit

Listed for every age and size. The one check before ordering is fridge space: a 15kg dog gets through 375 to 450 grams a day.

Food type

Fresh

Life stage

Puppy, Adult, Senior

Breed size

Toy, Small, Medium, Large, Giant

Main protein

Beef

The score, in context

Beef 93.3
Salmon 93.3
Duck 92.8
Pork 91.9
Chicken 91.6
Turkey 86.8

All six Outstanding. Typical fresh food: Outstanding.

The Salmon and the Beef share the lead, but the gap is small enough that your dog's protein history should decide.

What's in it

Fresh beef muscle meat60%Goes in raw and is cooked through, never extruded or dried afterwards, so this is 60% of a wet food.
Fresh beef offal10%On its own line, which almost nobody does. Organ meat carries the vitamins and minerals muscle runs short of.
Sweet potato, carrot, peas, broccoli, apple, courgette, spinach5% down to 1.8%The whole plant side, fresh, and no processed starch anywhere.
Brewer's yeast2%B vitamins and a full set of amino acids.
Algae oil1.5%The omega 3 source, grown, not fished. No rendered animal fat on the label.
Sunflower seeds, pumpkin seeds1% eachFor their oils.
Algae powder, seaweed powder0.7%, 0.3%Minerals and iodine.
Rosehip shells0.4%
Rosemary0.3%Flavour, and a natural antioxidant that slows the fat turning.

Added per 100 g: vitamin D 35 IU, manganese 0.2 mg, copper 0.2 mg, selenium 12.5 µg, zinc 3.5 mg. A short panel; the recipe leans on fresh ingredients for the rest.

Not on this label, and on the other five in the range: wheat germ oil. For a wheat-sensitive dog that is the reason to pick the Beef.

No calcium figure printed. A large-breed puppy owner would need to ask Fidelis for it.

Named ingredients

Fresh Beef Muscle Meat (60%), Fresh Beef Offal (10%), Fresh Sweet Potato (5%), Fresh Carrot (4%), Fresh Peas (4%), Fresh Broccoli (3%), Fresh Apple (3%), Fresh Courgette, (2%), Brewer's Yeast (2%), Fresh Spinach (1.8%), Algae Oil (1.5%), Sunflower Seeds (1%), Pumpkin Seeds (1%), Algae Powder (0.7%), Rosehip Shells (0.4%), Seaweed Powder (0.3%), Rosemary (0.3%).

Against the range

Meat: 60% beef muscle, 10% beef offal; 60% and 10% on five; the Salmon builds from fish
Other animals on the label: None; The Salmon carries beef liver powder
Protein, dry matter: 51.5%; Second of six; the Turkey leads
Wheat germ oil: Not on this label; On the other five

For an exclusion trial this is the cleanest choice in the range.

Five of the six recipes open on 60% fresh muscle meat with 10% offal behind it; the Salmon builds its share from salmon and salmon carcasses instead. Estimated carbohydrate runs from 12.0% of dry matter on the Salmon to 29.4% on the Chicken. The fat comes from oils on every label. Algae oil is on four of the six at 1.5% to 2%, with hemp seed oil on the Pork and salmon oil on the Salmon at 1.5%. Wheat germ oil is on all but the Beef at 1% to 1.5%.

Vitamin D is 100 IU on the Duck against 35 IU on most of the others, with a slightly lighter set again on the Salmon.

Nutritional analysis

Declared analysis

Energy

150 kcal/100g

Protein

17.5%

Fat

7.5%

Fibre

1.4%

Ash

2.3%

Moisture

66%

Dry weight

Protein

51.5%

Fat

22.1%

Fibre

4.1%

Ash

6.8%

Carbs

15.5%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

70%

Carbs

Veg

14.2%

Oils

1.5%

Other

5.3%

Pricing & size