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Pets Love Fresh Adult – Simply Beef

Pets Love Fresh

Pets Love Fresh Adult: Simply Beef review

58.5/100Good
FreshAdult

Four gently cooked recipes with almost nothing in them but the animal, and each keeps to a single species. That is rare enough to be the whole reason to try them. All four sit in our Good band, with nutritional balance Outstanding throughout and the duck just ahead.

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Our view

Likely to suit

  • Elimination diets: one animal is all any recipe carries
  • Owners who want a list short enough to check at a glance
  • Low-starch feeding, with no cereal, potato or pulse anywhere
  • Dogs with a history of chicken or beef trouble. Pork and duck are new ground for most
  • Adults of every build, toy to giant

Worth watching

  • Cold storage and a defrosting routine, a change from feeding from a bag
  • Estimated calorie figures, so let the waistline settle the portion
  • The duck is the richest in fat; ease into it for a delicate stomach

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score
58.5/100Good
Protein and processingGood
Nutritional balanceOutstanding
TransparencyExcellent
ValueGood

The details

Dog fit

Listed for adult dogs of every size. Weigh the first week's portions, then let condition guide you.

Food type

Fresh

Life stage

Adult

Breed size

Toy, Small, Medium, Large, Giant

Main protein

Beef

The score, in context
  1. Simply Duck 60.1
  2. Simply Pork 59.2
  3. Simply Chicken 58.9
  4. Simply Beef 58.5

All four Good. Typical fresh food: Outstanding.

Barely anything separates the four, and finishing below the fresh field's typical mark reflects the company kept, not the food.

What's in it
  • Beef meat80%Weighed with its water, so the percentage means what it says.
  • Beef offal10%Organ meat, though the label does not say which organs.
  • Chicory pulpInulin for the gut bacteria.
  • Cranberry powder
  • Vitamins and mineralsOne line, no dosed panel.
  • Herbs (botanical mix)A general term.

Vitamins and minerals are listed as one ingredient with no per-kilo figures.

Named ingredients

Beef Meat 80%, Beef Offal 10%, Chicory pulp, Cranberry powder, Vitamins & Minerals, Herbs (botanical mix)
Against the range
Meat
Beef 80%, offal 10%
Chicken pairs meat with heart; pork runs 85%.
Protein, dry matter
50.9%
The same on the chicken; 38.6% on the duck.
Fat, dry matter
29.1%
Up to 35.1% on the duck.

The red-meat choice of the four, for the plenty of dogs that suit it.

Each recipe keeps to one animal from first line to last: 80% meat with 10% offal or heart on the beef, chicken and duck, and 85% meat with 5% heart on the pork. The only plant entries are chicory pulp, cranberry powder and a herb mix, and none of the four carries cereal, potato or pulse.

Vitamins and minerals arrive as a single line, not a dosed panel, and the offal is never broken down by organ. Fat runs from 29.1% of dry matter on the beef and chicken to 35.1% on the duck.

Nutritional analysis

Declared analysis

Energy
124 kcal/100g

Estimated using Modified Atwater factors*

Protein

14%

Fat

8%

Fibre

1%

Ash

2.5%

Moisture

72.5%

Dry weight

Protein

50.9%

Fat

29.1%

Fibre

3.6%

Ash

9.1%

Carbs

7.3%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

90%

Added water

6%

Veg

2%

Other

2%

Pricing & size
Price per kilo
£10.85 (RRP)
Pack
1kg, 600g
A 15kg dog eats (our estimate)
390 to 475 g a day, 435 in the middle
Cost per day, 15kg dog
£4.72

Premium end of the market for a gently cooked fresh food, and strong value for what is in the recipe.

Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.

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Reviewed by Off the Leash Editorial

Last updated 28 August 2026