

Natural Instinct
Natural Instinct Puppy: Duck and Chicken review
Flavour
Frozen raw for growing dogs, and all six recipes sit in our Outstanding band. What sets the range apart is the organ meat: liver on every label, heart and green tripe on most. Every recipe is labelled for adults too, so nothing changes when the growing stops.
Our view
Likely to suit
- Organ meat from the first week, with liver on every label
- No food change at the end of growth, as all six are labelled for adults
- Puppies that find rich bowls heavy: the two turkey recipes are far leaner
- Large-breed pups, steered towards the salmon recipes where calcium reads lowest
- Variety, with chicken, turkey, duck, salmon and tripe across the range
Worth watching
- Beef organ meat on all six and salmon oil throughout, so none is single-species or fish free
- Calcium from 1.4% to 3.43% of dry matter, which matters most for a large-breed pup
- Energy swings hard between labels, so re-work the portion when you switch
Written by our editorial team. Independent guidance, not veterinary advice.
How this scores
How we scoreThe details
Dog fit
Listed for puppies and adults of every size. A puppy is fed on a share of its bodyweight, so set the portion per recipe and recheck it as the pup grows.
Raw
Puppy, Adult
Toy, Small, Medium, Large, Giant
Chicken
The score, in context
- Chicken 85.9
- Chicken 85.6
- Turkey 85.1
- Turkey 84.9
- Duck 84.3
- Chicken 82.9
All six Outstanding. Typical raw food: Outstanding.
Six recipes in the hardest field we score, and the one with the shortest animal list finishes lowest.
What's in it
- Beef heart10%The biggest beef heart share in the range.
- Beef liver5%
- Chicken35%
- Duck35%The only label with duck.
- Apple, butternut squash, carrot
- Kelp, salmon oil, spinachSalmon oil puts fish in the bowl.
- WheatgrassLeaf and stem, not grain: no gluten, no cereal.
Calcium at 3.02% of dry matter, among the highest here. For a large-breed puppy, the salmon recipes read lower.
Named ingredients
Against the range
- Energy
- 173 kcal per 100g
- The peak of the range, so the smallest portions.
- Calcium, dry matter
- 3.02%
- Second only to the Chicken's 3.43%.
- Tripe
- None
- Green tripe on four of the six.
The richest bowl in the range, for a puppy that burns a lot.
Every recipe holds the animal share at 85%, with apple, butternut squash and carrot behind it, then kelp, salmon oil and spinach. Beef liver is on all six labels, beef heart on five and green tripe on four. Wheatgrass appears on five, and the Chicken has brewers yeast instead.
Nothing starchy goes in. What moves is fat and calcium: fat from 23.0% to 46.0% of dry matter, and calcium from 1.4% to 3.43%.
Nutritional analysis
Declared analysis
Estimated using Modified Atwater factors*
13.8%
14.6%
0.9%
3.5%
66.9%
Dry weight
41.7%
44.1%
2.7%
10.6%
0.9%
As-fed composition
Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.
85%
13.8%
0.8%
0.4%
Pricing & size
- Price per kilo
- £4.99 (RRP)
- Pack
- 1kg, 2x500g out of stock at time of scrape
- A 15kg dog eats (our estimate)
- 510 to 625 g a day, 570 in the middle
- Cost per day, 15kg dog
- £2.84
At the budget end for raw, and fair value for the quality on offer.
Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.
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