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Natural Instinct Puppy – Chicken, Salmon and Tripe

Natural Instinct

Natural Instinct Puppy: Chicken, Salmon and Tripe review

85.9/100Outstanding
RawPuppyAdult

Frozen raw for growing dogs, and all six recipes sit in our Outstanding band. What sets the range apart is the organ meat: liver on every label, heart and green tripe on most. Every recipe is labelled for adults too, so nothing changes when the growing stops.

Where to buy: coming soon
Live retailer links are coming soon. Once we have them from UK retailers, where to buy and the best price will appear here.

Our view

Likely to suit

  • Organ meat from the first week, with liver on every label
  • No food change at the end of growth, as all six are labelled for adults
  • Puppies that find rich bowls heavy: the two turkey recipes are far leaner
  • Large-breed pups, steered towards the salmon recipes where calcium reads lowest
  • Variety, with chicken, turkey, duck, salmon and tripe across the range

Worth watching

  • Beef organ meat on all six and salmon oil throughout, so none is single-species or fish free
  • Calcium from 1.4% to 3.43% of dry matter, which matters most for a large-breed pup
  • Energy swings hard between labels, so re-work the portion when you switch

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score
85.9/100Outstanding
Protein and processingOutstanding
Nutritional balanceOutstanding
TransparencyGood
ValueOutstanding

The details

Dog fit

Listed for puppies and adults of every size. A puppy is fed on a share of its bodyweight, so set the portion per recipe and recheck it as the pup grows.

Food type

Raw

Life stage

Puppy, Adult

Breed size

Toy, Small, Medium, Large, Giant

Main protein

Chicken

The score, in context
  1. Chicken 85.9
  2. Chicken 85.6
  3. Turkey 85.1
  4. Turkey 84.9
  5. Duck 84.3
  6. Chicken 82.9

All six Outstanding. Typical raw food: Outstanding.

Six recipes in the hardest field we score, and the one with the shortest animal list finishes lowest.

What's in it
  • Beef green tripe16%Unwashed ruminant stomach, with its own enzymes and friendly bacteria. A persuasive smell, too.
  • Beef heart5%
  • Beef liver4%
  • Chicken35%
  • Salmon25%
  • Apple, butternut squash, carrot
  • Kelp, salmon oil, spinachSalmon oil puts fish in the bowl.
  • WheatgrassLeaf and stem, not grain: no gluten, no cereal.

Named ingredients

Beef green tripe 16%, beef heart 5%, beef liver 4%, chicken 35%, salmon 25%, apple, butternut squash, carrot, kelp, salmon oil, spinach, wheatgrass
Against the range
Calcium, dry matter
1.4%
Lowest of the six; the Chicken reads 3.43%.
Protein, dry matter
49.7%
40.5% to 61.5% across the range.
Fish
Salmon 25%
Salmon also on the Turkey, Salmon and Tripe.

The first one to look at when a large-breed puppy is doing the growing.

Every recipe holds the animal share at 85%, with apple, butternut squash and carrot behind it, then kelp, salmon oil and spinach. Beef liver is on all six labels, beef heart on five and green tripe on four. Wheatgrass appears on five, and the Chicken has brewers yeast instead.

Nothing starchy goes in. What moves is fat and calcium: fat from 23.0% to 46.0% of dry matter, and calcium from 1.4% to 3.43%.

Nutritional analysis

Declared analysis

Energy
150.4 kcal/100g

Estimated using Modified Atwater factors*

Protein

14.2%

Fat

11.6%

Fibre

0.4%

Ash

1.8%

Moisture

71.4%

Dry weight

Protein

49.7%

Fat

40.6%

Fibre

1.4%

Ash

6.3%

Carbs

2%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

85%

Veg

13.8%

Oils

0.8%

Other

0.4%

Pricing & size
Price per kilo
£4.99 (RRP)
Pack
1kg out of stock at time of scrape, 2x500g
A 15kg dog eats (our estimate)
510 to 625 g a day, 570 in the middle
Cost per day, 15kg dog
£2.84

At the budget end for raw, and strong value for what is in it.

Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.

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Reviewed by Off the Leash Editorial

Last updated 28 August 2026