Skip to content
Off the Leash
Natural Instinct Puppy – Chicken, Salmon and Tripe

Natural Instinct

Natural Instinct Puppy: Chicken, Salmon and Tripe review

85.9/100Outstanding
RawPuppyAdult

Natural Instinct's Puppy range is frozen raw for growing dogs, and it is far more generous with organ meat than puppy food usually is. Beef liver sits on all six labels, beef heart on five of them and green tripe on four. The animal share is held at 85% throughout, with apple, butternut squash and carrot behind it, then kelp, salmon oil and spinach. Every recipe is labelled for adults as well as puppies, so nothing has to change once the growing stops. All six sit in our Outstanding band.

Where to buy: coming soon
Live retailer pricing is coming soon. Once we have prices from UK retailers, the best price, cost per day and where to buy will appear here.

Our view

Likely to suit

Feeding a puppy raw can feel like a lot to get right, and this range takes most of the fiddly decisions off your hands.

  • Puppy owners looking for organ meat from the very first week, since liver is named on every label
  • Households that would rather not swap food at the end of growing, since all six are labelled for adults too
  • Puppies that find rich bowls heavy going, with the two turkey recipes coming in far leaner than the rest
  • Owners raising a large breed puppy, who can steer towards the salmon recipes where calcium reads lowest
  • A puppy learning to enjoy variety, with chicken, turkey, duck, salmon and tripe all represented

Worth watching

Puppies bring their own rules to raw feeding, so a few of these points deserve reading twice.

  • Beef liver or heart is on all six labels and salmon runs through the range, so no recipe keeps to one species or off fish
  • Calcium runs from 1.4% of dry matter in the Chicken, Salmon and Tripe up to 3.43% in the Chicken, which matters a great deal more to a large breed puppy than to a small one
  • Energy swings hard between labels, so moving a puppy from the Turkey and Tripe to the Duck and Chicken means recalculating the portion rather than repeating it

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score
85.9/100Outstanding
Protein and processingOutstanding
Nutritional balanceOutstanding
TransparencyGood
ValueOutstanding

The Details

Dog fit

Feeding a puppy raw can feel like a lot to get right, and this range takes most of the fiddly decisions off your hands. Puppies bring their own rules to raw feeding, so a few of these points deserve reading twice.

Food type

Raw

Life stage

Puppy, Adult

Breed size

Toy, Small, Medium, Large, Giant

Main protein

Chicken

The score, in context

All six recipes hold our Outstanding band. Raw is judged against a formidable field whose midpoint lands in the Outstanding band, so an Outstanding puppy recipe here is nothing like a soft result. Protein and processing and nutritional balance read Outstanding on every recipe in the range, transparency reads Good throughout, and the recipe with the shortest animal list is the one that finishes lowest.

What's in it

Ingredients, as declared: beef green tripe 16%, beef heart 5%, beef liver 4%, chicken 35%, salmon 25%, apple, butternut squash, carrot, kelp, salmon oil, spinach, wheatgrass

Named ingredients

Beef green tripe 16%, beef heart 5%, beef liver 4%, chicken 35%, salmon 25%, apple, butternut squash, carrot, kelp, salmon oil, spinach, wheatgrass

Nutritional additives

No separate additives panel is published. The page states *"No artificial colours, additives or preservatives"* and nothing beyond the ingredients list above is declared.

Ingredient notes

The organ share is the thing that sets this range apart from most puppy food. Beef liver appears on every label at 4% or 5%, beef heart on five at 5% or 10%, and the Turkey and Tripe adds turkey heart at 20% on top of that. Few foods carry vitamin A, B12 and copper as densely as liver, and heart is muscle meat with minerals well beyond what trim carries. A growing puppy is getting the parts of the animal with the most micronutrition in them.

Beef green tripe carries four of the six recipes, from 14% in the Turkey, Salmon and Tripe up to 25% in the Turkey and Tripe. Unwashed ruminant stomach arrives with the animal's own digestive enzymes and friendly bacteria still in it, which is why raw feeders have always liked it for a young digestion finding its feet. It also happens to be one of the most persuasive smells in dog food.

Wheatgrass sits on five of the labels and brewers yeast on the Chicken. Wheatgrass is leaf and stem, not grain, so it carries no gluten and puts no cereal in the bowl. It is there as a green source of vitamins and minerals. Brewers yeast plays a similar role on the one recipe that uses it, adding B vitamins from a whole food, not a premix.

Calcium is the figure to read closely on a puppy food. It converts to 3.43% of dry matter in the Chicken and 3.02% in the Duck and Chicken, both of which point at plenty of ground bone. The two salmon recipes come in lowest, at 1.4% and 1.59%. A small or medium breed puppy is unlikely to notice the spread much. For a large breed puppy, where the calcium a growing frame receives is worth managing carefully, the leaner readings are the ones to look at first.

Energy is the other figure that moves. The Turkey and Tripe lands at 106 kcal per 100g and the Duck and Chicken at 173, which is a very wide range for six recipes with the same 85% meat share. Fat is what drives it: 25.1% of dry matter at the light end against 46.0% at the rich end. Portions therefore need setting per recipe, not per range.

Nothing starchy appears on any list, so the carbohydrate figures, estimated by difference, stay low, from 0.9% of dry matter up to 7.5%. The higher readings belong to the leanest recipes, where a smaller fat share leaves more for the estimate to sweep up, not anything added for bulk.

How this variety differs

Chicken at 35% and salmon at 25%, with beef green tripe at 16% and beef heart and liver behind them. Calcium reads 1.4% of dry matter, the lowest of the six and the reading to look for when a large breed puppy is doing the growing, and protein converts to a strong 49.7%.

Price and value

Per kilo, the Chicken and the Chicken & Tripe are £4.59, and the Chicken, Salmon and Tripe, the Duck and Chicken, the Turkey and Tripe and the Turkey, Salmon and Tripe are £4.99 each. All six are sold as a 1kg pack or as two 500g packs.

Taking a 15kg adult dog in moderate condition as the yardstick, needing about 840 kcal a day (110 × bodyweight^0.75, the standard maintenance estimate), a day's feeding costs £2.26 to £3.95 by recipe. A growing puppy is fed on a share of its bodyweight rather than on a maintenance estimate, so a puppy's own daily amount will sit somewhere different again.

Nutritional analysis

Declared analysis

Energy
150.4 kcal/100g

Estimated using Modified Atwater factors*

Protein

14.2%

Fat

11.6%

Fibre

0.4%

Ash

1.8%

Moisture

71.4%

Dry weight

Protein

49.7%

Fat

40.6%

Fibre

1.4%

Ash

6.3%

Carbs

2%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

85%

Veg

13.8%

Oils

0.8%

Other

0.4%

Pricing & size
Pack size
1kg (£4.99) out of stock at time of scrape, 2x500g (£4.99)
Retailer pricing
Coming soon

Live retailer pricing is not yet available for this food. Prices, cost per day and where to buy will appear here once retailer data is live.

Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.

Related dog food guides

Ranked shortlists that include foods like this one.

All reviews

Featured feeding accessories

All feeding accessories

Brackenwood

Slow Feeder Maze Bowl

Slows fast eaters and eases gulping at mealtimes.

From £12.99· 4 retailers
View

Tarn & Co

Raised Double Diner

Height-set stand for easier, tidier eating.

From £28.99· 3 retailers
View

Reviewed by Off the Leash Editorial

Last updated 28 August 2026