Natural Instinct

Natural Instinct Natural Range: Natural Fish review

Name: Natural Instinct Natural Range: Natural Fish
Brand: Natural Instinct

82/100Outstanding

RawAdult

Flavour

Frozen raw kept deliberately plain: a named animal, then a short tail of fruit, vegetables, kelp and salmon oil. The vegetables stay recognisable instead of vanishing into a premix. All six hold our Outstanding band, so the choice is about which animal your dog does best on.

Where to buy: coming soon

Live retailer links are coming soon. Once we have them from UK retailers, where to buy and the best price will appear here.

Our view

Likely to suit

First-time raw feeders. Every list here takes a glance to read
Dogs that get on better without cereals
Rotation feeding from tripe to poultry to red meat to fish, all inside one range
A dog kept to one land animal: the tripe, chicken and lamb recipes each name a single species
Any size of dog, toy breeds through to giants

Worth watching

Salmon oil runs through five recipes and the sixth is all fish, so nothing here is fish free
Frozen packs need freezer room, a fridge defrost and clean surfaces afterwards
Calcium ranges from 0.78% to 3.34% of dry matter, which matters for a dog already on a mineral supplement

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score

82/100Outstanding

Protein and processingOutstanding

Nutritional balanceOutstanding

TransparencyGood

ValueOutstanding

The details

Dog fit

Listed for adults of every size. Check freezer space before the first delivery, and read the Natural Fish's longer list first if you keep to very short ones.

Food type

Raw

Life stage

Adult

Breed size

Toy, Small, Medium, Large, Giant

Main protein

Salmon

The score, in context

Natural Beef Tripe 86.9
Natural Chicken 84.9
Natural Lamb 84.5
Natural Tripe 84.4
Natural Chicken 84.2
Natural Fish 82.0

All six Outstanding. Typical raw food: Outstanding.

Six recipes keeping the strongest company we score, separated more by how much each label itemises than by what goes into the bowl.

What's in it

Herring20%
Salmon30%
White fish mix30%The only animal ingredient in the range not named to species.
Barley grass, bilberry powder, brewers yeastBarley grass is leaf, so no cereal.
Broccoli, butternut squash, carrot, kale, peasThe peas and this tail give the range's highest carbohydrate.
Calcium carbonate, dicalcium phosphateCalcium added as minerals, the only recipe that does so.
Kelp, spirulina, thyme

The white fish mix does not name its species.

Named ingredients

Herring 20%, salmon 30%, white fish mix 30%, barley grass, bilberry powder, brewers yeast, broccoli, butternut squash, calcium carbonate, carrot, dicalcium phosphate, kale, kelp, peas, spirulina, thyme

Against the range

Animals: Salmon, white fish mix, herring; Land animals on the other five.
Calcium source: Calcium carbonate, dicalcium phosphate; Bone and organ on the others.
Carbohydrate, dry matter: 6.5%; The highest of the six; two estimate at zero.
Supporting list: The longest in the range; Six short entries on the others.

The one to choose for a dog that has to stay off land meats.

Five of the six are built the same way: a named animal or pair takes 75% or 80% of the recipe, then apple, butternut squash, carrot, kelp, salmon oil and spinach finish it. None of those five prints a vitamin and mineral premix, so the micronutrition comes from whole ingredients and organ meat.

No label carries a starch source, and estimated carbohydrate sits at or near zero. Calcium is what moves: from 0.78% of dry matter in the Beef Tripe to 3.34% in the two chicken-led recipes. The Natural Fish is the exception on every count, with three fish and the longest supporting list.

Nutritional analysis

Declared analysis

Energy

162.7 kcal/100g

Estimated using Modified Atwater factors*

Protein

14.6%

Fat

12.3%

Fibre

0.6%

Ash

Moisture

68.5%

Dry weight

Protein

46.3%

Fat

39%

Fibre

1.9%

Ash

6.3%

Carbs

6.5%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

80%

Carbs

10.2%

Veg

3.6%

Other

6.3%

Pricing & size

Price per kilo: £6.09 (RRP)
Pack: 1kg, 2x500g out of stock at time of scrape- tagged DISCONTINUED by the store
A 15kg dog eats (our estimate): 465 to 565 g a day, 515 in the middle
Cost per day, 15kg dog: £3.14

Fed in slightly larger portions than the rest of the range.

Middle of the market for a raw food, and fair value for the quality.

Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.