

Natural Instinct
Natural Instinct Natural Range: Natural Chicken & Lamb review
Flavour
Frozen raw kept deliberately plain: a named animal, then a short tail of fruit, vegetables, kelp and salmon oil. The vegetables stay recognisable instead of vanishing into a premix. All six hold our Outstanding band, so the choice is about which animal your dog does best on.
Our view
Likely to suit
- First-time raw feeders. Every list here takes a glance to read
- Dogs that get on better without cereals
- Rotation feeding from tripe to poultry to red meat to fish, all inside one range
- A dog kept to one land animal: the tripe, chicken and lamb recipes each name a single species
- Any size of dog, toy breeds through to giants
Worth watching
- Salmon oil runs through five recipes and the sixth is all fish, so nothing here is fish free
- Frozen packs need freezer room, a fridge defrost and clean surfaces afterwards
- Calcium ranges from 0.78% to 3.34% of dry matter, which matters for a dog already on a mineral supplement
Written by our editorial team. Independent guidance, not veterinary advice.
How this scores
How we scoreThe details
Dog fit
Listed for adults of every size. Check freezer space before the first delivery, and read the Natural Fish's longer list first if you keep to very short ones.
Raw
Adult
Toy, Small, Medium, Large, Giant
Chicken
The score, in context
- Natural Beef Tripe 86.9
- Natural Chicken 84.9
- Natural Lamb 84.5
- Natural Tripe 84.4
- Natural Chicken 84.2
- Natural Fish 82.0
All six Outstanding. Typical raw food: Outstanding.
Six recipes keeping the strongest company we score, separated more by how much each label itemises than by what goes into the bowl.
What's in it
- Chicken50%
- Lamb heart25%Muscle meat, richer in minerals than trim.
- Lamb liver5%A working organ share, carrying much of the vitamin A, B12 and copper.
- Apple, butternut squash, carrot
- Kelp
- Salmon oil
- Spinach
Named ingredients
Against the range
- Meat
- Chicken 50%, lamb heart 25%, lamb liver 5%
- One animal on most others.
- Analysis
- Same as the Natural Chicken
- Figure for figure.
- Organ meat
- Heart and liver
- Only the Natural Lamb also lists liver.
Pick between this and the Natural Chicken on the animals, since the panel will not separate them.
Five of the six are built the same way: a named animal or pair takes 75% or 80% of the recipe, then apple, butternut squash, carrot, kelp, salmon oil and spinach finish it. None of those five prints a vitamin and mineral premix, so the micronutrition comes from whole ingredients and organ meat.
No label carries a starch source, and estimated carbohydrate sits at or near zero. Calcium is what moves: from 0.78% of dry matter in the Beef Tripe to 3.34% in the two chicken-led recipes. The Natural Fish is the exception on every count, with three fish and the longest supporting list.
Nutritional analysis
Declared analysis
Estimated using Modified Atwater factors*
14.1%
12.8%
1.6%
3.8%
67.1%
Dry weight
42.9%
38.9%
4.9%
11.6%
1.7%
As-fed composition
Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.
80%
18.9%
1.1%
Pricing & size
- Price per kilo
- £5.09 (RRP)
- Pack
- 1kg, 2x500g
- A 15kg dog eats (our estimate)
- 400 to 485 g a day, 445 in the middle
- Cost per day, 15kg dog
- £2.27
Strong value for what is in the recipe.
Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.
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