

Natural Instinct
Natural Instinct Natural Range: Natural Chicken & Lamb review
Flavour
Natural Instinct's Natural Range is frozen raw kept deliberately plain. A named animal leads every label, taking 75% or 80% of the recipe, and behind it sits the same short tail of apple, butternut squash, carrot, kelp, salmon oil and spinach. Carbohydrate is next to nothing across the six, and the vegetables stay recognisable instead of vanishing into a premix. The choice runs from green tripe through poultry and red meat to one recipe built entirely on fish. All six hold our Outstanding band, so what you are choosing between is the animals.
Our view
Likely to suit
If you want a label with nothing to decode, you will get on with this range.
- First time raw feeders, since a glance takes in every list here
- Dogs that get on better without cereals, since fruit and vegetables fill the space behind the meat
- Rotation feeders, since a dog can move from tripe to poultry to red meat to fish without leaving the range
- A dog kept to one land animal, since the tripe, chicken and lamb recipes each name a single species and nothing else
- Any household, whatever the size of the dog, since the whole range is labelled from toy breeds through to giants
Worth watching
Before your first delivery lands, there are a few practical things to know.
- Salmon oil runs through five of the recipes and the sixth is fish from end to end, so no label in this range is fish free
- Frozen packs want freezer room, a fridge defrost and clean hands and surfaces afterwards
- Calcium moves a long way, from 0.78% of dry matter in the Natural Beef Tripe to 3.34% in the chicken led recipes, so a dog already on a mineral supplement deserves a thought
- The Natural Fish carries by far the longest supporting list, peas and barley grass included, so a household keeping to very short ingredient lists should read that one first
Written by our editorial team. Independent guidance, not veterinary advice.
How this scores
How we scoreThe Details
Dog fit
If you want a label with nothing to decode, you will get on with this range. Before your first delivery lands, there are a few practical things to know.
Raw
Adult
Toy, Small, Medium, Large, Giant
Chicken
The score, in context
All six of these recipes hold our Outstanding band. It helps to know what that word means here. The middle of the raw field also lands in our Outstanding band, so these six are keeping the fiercest company we score. Protein and processing and nutritional balance read Outstanding on all six recipes, with transparency at Good. What separates them is mostly how much each label itemises, and not what goes into the bowl.
What's in it
Ingredients, as declared: chicken 50%, lamb heart 25%, lamb liver 5%, apple, butternut squash, carrot, kelp, salmon oil, spinach
Named ingredients
Nutritional additives
No separate additives panel is published. The page states *"No artificial colours, additives or preservatives"* and nothing beyond the ingredients list above is declared.
Ingredient notes
The construction repeats itself, which is the whole idea. A named animal or a named pair takes 75% or 80% of the recipe, then apple, butternut squash, carrot, kelp, salmon oil and spinach finish it off. Carrot brings soluble fibre and the pigments behind vitamin A. Kelp supplies iodine and trace minerals, and the salmon oil is there for omega 3 fats. Five of the six labels print no vitamin and mineral premix at all, so the micronutrition is being asked of whole ingredients and the organ meats.
Green tripe turns up twice, at 75% in the Natural Beef Tripe and at 40% next to turkey in the Natural Tripe & Turkey. It is the unwashed stomach of a ruminant, and that is precisely why raw feeders reach for it. Nothing has been cleaned or bleached out, so the enzymes and friendly bacteria of the animal's own digestion arrive along with the protein and fat. It also smells like nothing else in the freezer, and most dogs adore it.
Organ meat is itemised where it appears, not folded into a general meat figure. The Natural Lamb carries lamb liver at 5%, and the Natural Chicken & Lamb pairs lamb heart at 25% with lamb liver at 5%, which is a working organ share rather than a token pinch. Liver holds much of an animal's vitamin A, B12 and copper, and heart is muscle meat that reads richer in minerals than trim.
Calcium is the figure that travels furthest. It converts to 3.34% of dry matter in the two chicken led recipes and 3.23% in the Natural Tripe & Turkey, which is ground bone doing its job. In the Natural Beef Tripe it drops to 0.78%, where tripe carries the recipe on its own. The Natural Fish takes a third route: it declares calcium carbonate and dicalcium phosphate on the list itself and lands at 0.95%.
The Natural Fish stands apart in every way. Salmon at 30%, a white fish mix at 30% and herring at 20% make up its animal share. Behind them comes the longest supporting list in the range: broccoli, kale, peas, spirulina, bilberry, brewers yeast, thyme and barley grass. Two entries deserve a note. The white fish mix is the only animal ingredient anywhere in the range not named to species. Barley grass is leaf, not grain, so it puts no cereal in the bowl.
No list here carries a starch source, so the carbohydrate figures, estimated by difference, behave themselves. Two recipes estimate at zero and most sit near it. The highest reading belongs to the Natural Fish at 6.5% of dry matter, which is the peas and the vegetable tail, not anything added for bulk.
How this variety differs
Chicken leads at 50%, then lamb arrives as heart at 25% and liver at 5%, a proper organ share for a mainstream flavour. Its printed analysis matches the Natural Chicken figure for figure, so let the animals decide between the two, since the panel will not.
Price and value
Per kilo, the Natural Chicken is £4.19, the Natural Chicken & Lamb £5.09, the Natural Beef Tripe and Natural Tripe & Turkey £5.29 each, the Natural Fish £6.09 and the Natural Lamb £6.49. Every recipe comes as a 1kg pack or as two 500g packs.
For a 15kg adult dog in moderate condition, needing about 840 kcal a day (110 × bodyweight^0.75, the standard maintenance estimate), a day's feeding works out between £2.20 and £3.36, according to the recipe. Energy density explains the spread, since the lighter recipes are fed in larger portions.
Nutritional analysis
Declared analysis
Estimated using Modified Atwater factors*
14.1%
12.8%
1.6%
3.8%
67.1%
Dry weight
42.9%
38.9%
4.9%
11.6%
1.7%
As-fed composition
Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.
80%
18.9%
1.1%
Pricing & size
- Pack size
- 1kg (£5.09), 2x500g (£5.59)
- Retailer pricing
- Coming soon
Live retailer pricing is not yet available for this food. Prices, cost per day and where to buy will appear here once retailer data is live.
Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.
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