

Naked Dog
Naked Dog Naked Pup: Rabbit review
Flavour
Naked Dog's growth range: the same 500g tubs and whole food thinking, pointed at a puppy. Three of the four carry a working organ share, and the Rabbit stays deliberately short for a pup that needs an unfamiliar protein. The one figure a puppy owner most wants, calcium, is on none of the labels.
Our view
Likely to suit
- Puppies kept to one land animal: the Beef, the Chicken and the Rabbit each name only one
- Growing dogs that need organ meat, with tripe, heart, liver and kidney across three recipes
- A pup with a bad history on chicken and beef. Rabbit is an animal most have never met
- Owners who want bone declared by name, on every label
- Small pups and large ones, on a chart that runs from 5kg to 50kg
Worth watching
- No calcium figure on any tub, which matters most for a large-breed puppy
- Salmon oil on three labels and white fish leading the fourth, so nothing here is fish free
- Freezer space fills fast, and every meal means fridge thawing and clean bowls, boards and hands
Written by our editorial team. Independent guidance, not veterinary advice.
How this scores
How we scoreThe details
Dog fit
Listed for puppies of every size. With a giant-breed pup, ask Naked Dog how much calcium the bone puts in the bowl before the first box.
Raw
Puppy
Toy, Small, Medium, Large, Giant
Rabbit
The score, in context
- Surf 87.4
- Rabbit 84.5
- Beef 84.3
- Chicken 83.8
All four Outstanding. Typical raw food: Outstanding.
All four keep pace in fierce company, with the Surf & Turf a nose ahead and the Rabbit getting there on the shortest recipe.
What's in it
- Rabbit with bone30%
- Rabbit trim60%With the bone, the whole animal content. No liver, kidney or heart.
- Butternut squash, green vegetables
- Blueberry
- Salmon oilThe one other animal ingredient.
- Kelp, inulin (chicory root)
The only tub with no organ meat.
Named ingredients
Against the range
- Meat
- Rabbit only
- Beef, chicken, or beef and white fish elsewhere
- Organ meat
- None
- Tripe, heart, liver or kidney in the other three
For a puppy that needs an animal it has never eaten, the obvious pick.
Every tub leads with a named animal, bone written in by name, and a small plant side of butternut squash, green vegetables and blueberry, closed by kelp and inulin from chicory root. No vitamin premix is added on any of them. Salmon oil or hemp seed oil supplies the omega 3s.
What varies is the organ share and the animals. The Beef, Chicken and Surf & Turf carry tripe, heart, liver or kidney; the Rabbit has none. Protein converts to between 35.9% and 61.7% of dry matter, and no label prints a calcium figure.
Nutritional analysis
Declared analysis
Estimated using Modified Atwater factors*
11.8%
13.4%
3%
4.5%
67.1%
Dry weight
35.9%
40.7%
9.1%
13.7%
0.6%
As-fed composition
Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.
90%
7.3%
0.9%
1.8%
Pricing & size
- Price per kilo
- £5.98 (RRP)
- Pack
- 500g tub (also sold in NAKEDPUP Box multipacks: 5kg, 10kg, 15kg)
- A 15kg dog eats
- 375 g a day
- Cost per day, 15kg dog
- £2.24
Middle of the market for raw, and fair value for the quality.
Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.
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