

Naked Dog
Naked Dog Cold Pressed: Beef review
Naked Dog's freezer thinking, put in a bag. The pellets are pressed at low temperature, so they crumble in water where expanded kibble swells. The Beef and the Surf & Turf reach our Excellent band, and the other three sit in Good.
Our view
Likely to suit
- Dogs that inhale their dinner. The pellets break apart when wet
- Cereal-free homes, on a sweet potato and potato base
- Older and heavy-framed dogs, with glucosamine, chondroitin and mussel on every label
- A puppy and a pensioner fed from one bag
- Dogs off land meat entirely: the Salmon & Trout names none
Worth watching
- Green mussel throughout, for a household keeping shellfish out
- Unnamed poultry fat on the Chicken
- Potato protein mid list on the Beef and the Surf & Turf
Written by our editorial team. Independent guidance, not veterinary advice.
How this scores
How we scoreThe details
Dog fit
Listed for puppies, adults and seniors of every size. The label's guide puts a 15kg dog at 190 grams a day; feed to condition from there.
Cold pressed
Puppy, Adult, Senior
Toy, Small, Medium, Large, Giant
Beef
The score, in context
- Beef 71.6
- Surf 70.0
- Salmon 65.3
- Chicken 62.4
- Duck 58.0
Five recipes across Excellent and Good. Typical dry food: Good.
Named meat leads lift all five, and a potato base still carrying plenty of the load keeps three of them level with the category's middle.
What's in it
- Ground beef, hydrolysed beef27% totalThe label prints the total beside the two forms.
- Sweet potato, potatoThe base, no grain.
- Potato proteinPlant protein lifting the analysis.
- Linseed oil
- Dried apples, dried kale, chicory fibre, seaweed, spirulinaChicory brings inulin as a prebiotic.
- Green mussel powder, mannan-oligosaccharidesShellfish, worth registering in a strict avoidance household.
- Glucosamine, chondroitin sulphatePresent, but no dose printed.
No separate additives panel is published; the joint and gut ingredients appear in the list itself.
Named ingredients
Against the range
- Meat
- Beef 27%, ground and hydrolysed
- 16% to 27% leads across the five
- Carbohydrate, dry matter
- 42.3%
- Lowest in the range; up to 46.8%
- Ash, as fed
- 11.0%
- Joint highest; 6.0% on the Salmon & Trout
The lead of the range, with the lightest starch load of the five.
Five recipes, each led by a named ground meat or fish, from 16% white fish on the Surf & Turf to 27% on the Beef and the Chicken. Several add hydrolysed material, protein broken into smaller fragments, alongside the ground meat. Sweet potato and potato build the base in all five, with no wheat, maize or rice, and carbohydrate converts to between 42.3% and 46.8% of dry matter.
Every label closes the same way: green mussel, glucosamine, chondroitin sulphate and mannan-oligosaccharides, none with a dose. Fat is 13.0% on all five. Moisture is never printed, so the dry-matter figures rest on an assumed 8%.
Nutritional analysis
Declared analysis
26%
13%
3%
11%
Dry weight
28.3%
14.1%
3.3%
12%
42.3%
As-fed composition
Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.
61.2%
32.3%
4.2%
2.1%
0.2%
Pricing & size
- Price per kilo
- £5.70 (RRP)
- Pack
- 2.5kg and 10kg
- A 15kg dog eats
- 190 g a day
- Cost per day, 15kg dog
- £1.08
Our Value reading is Excellent for this one, the cheapest per kilo of the five alongside the Chicken.
Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.
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