

Lifelong
Lifelong Dry Adult for Medium & Large Breeds: Salmon & Rice review
Flavour
A big-bag kibble for medium and large dogs, both recipes in our Good band alongside the typical adult dry food. What keeps them from more is what the label leaves unsaid, not anything wrong in the bowl. Taurine, vitamin C and biotin are all declared, none of which a complete dry food has to include.
Our view
Likely to suit
- Medium and large adults, the frame both recipes are written around
- Dogs that do better on a smaller, denser bowl at 406 kcal per 100g
- A gut and joint package as standard: FOS, yeast-derived MOS, glucosamine and chondroitin
- Taurine on the label at 1300 mg per kilo
- Dogs kept off soya, wheat, barley and dairy. Neither list contradicts the claim
Worth watching
- Unnamed poultry fat and hydrolysed animal proteins, so neither can anchor an exclusion diet
- No moisture declared. The dry matter figures assume a kibble's usual 8%
- The salmon recipe is still led by chicken meat meal, if chicken is what you are moving away from
Written by our editorial team. Independent guidance, not veterinary advice.
How this scores
How we scoreThe details
Dog fit
Listed for medium and large adults. Our costing uses a 15kg dog at 270 grams a day; a bigger dog eats proportionally more, so scale the label's table to your own.
Dry
Adult
Medium, Large
The score, in context
- Salmon 58.8
- Chicken 57.7
All two Good. Typical dry food: Good.
Both are held back by a label that keeps its meat description to itself; the measurable nutrition is sound.
What's in it
- Chicken meat mealmin. 18%Still the lead, so this is chicken-led with salmon in it.
- Ricemin. 18%
- Maize
- Poultry fatmin. 6%No bird named.
- Corn proteinPlant protein.
- Fresh salmonmin. 5%About 5% fish and fish derivatives, beside about 27% meat and animal derivatives.
- Peas, hydrolysed animal proteinsmin. 3% peasThe hydrolysed proteins name no animal.
- Beet pulp, minerals, dried carrot, brewer's yeast
- Sunflower oilmin. 0.7%Takes the linseed's place, moving the added oils towards omega 6.
- FOS, yeast cell walls, yucca, glucosamine, chondroitinPrebiotics and joint support, amounts printed.
Vitamins A, D, E, C and biotin with taurine at 1300 mg, zinc as an amino acid chelate and the other trace minerals as sulphates and selenite.
Chicken meat meal leads this recipe too, so it does not take a dog off chicken.
Named ingredients
Against the range
- Fresh meat
- Fresh salmon, min. 5%
- Fresh chicken on the other recipe.
- Added oil
- Sunflower, min. 0.7%
- Linseed on the chicken.
- Meat and animal derivatives
- About 27%
- About 30% on the chicken.
A little fish for variety on the same chicken base.
Both recipes are built on chicken meat meal at a minimum of 18%, the dried, rendered form whose protein reaches the kibble whole. Rice at a minimum of 18% leads the plant side, with maize and corn protein behind it, so not all of the 26% protein is animal. Poultry fat at a minimum of 6% names no bird, and the hydrolysed animal proteins name no animal.
The lower half is shared and better than the headline: peas, dried carrot, beet pulp, brewer's yeast, FOS and yeast cell walls, with glucosamine and chondroitin printed with their percentages. What varies is the fresh slot, chicken in one and salmon in the other, and the oil, linseed or sunflower.
Nutritional analysis
Declared analysis
26%
16%
3%
7.5%
Dry weight
28.3%
17.4%
3.3%
8.2%
42.8%
As-fed composition
Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.
53.3%
36%
1%
6.7%
3%
Pricing & size
- Price per kilo
- £2.00 (RRP)
- Pack
- 5 kg, 15 kg
- A 15kg dog eats
- 235 to 305 g a day, 270 in the middle
- Cost per day, 15kg dog
- £0.54
Budget end of the market for dry food, though the analysis gives back a little less than the price suggests.
Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.
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