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Lifelong Dry Adult for Medium & Large Breeds – Salmon & Rice

Lifelong

Lifelong Dry Adult for Medium & Large Breeds: Salmon & Rice review

58.8/100Good
DryAdult

A big-bag kibble for medium and large dogs, both recipes in our Good band alongside the typical adult dry food. What keeps them from more is what the label leaves unsaid, not anything wrong in the bowl. Taurine, vitamin C and biotin are all declared, none of which a complete dry food has to include.

Where to buy: coming soon
Live retailer links are coming soon. Once we have them from UK retailers, where to buy and the best price will appear here.

Our view

Likely to suit

  • Medium and large adults, the frame both recipes are written around
  • Dogs that do better on a smaller, denser bowl at 406 kcal per 100g
  • A gut and joint package as standard: FOS, yeast-derived MOS, glucosamine and chondroitin
  • Taurine on the label at 1300 mg per kilo
  • Dogs kept off soya, wheat, barley and dairy. Neither list contradicts the claim

Worth watching

  • Unnamed poultry fat and hydrolysed animal proteins, so neither can anchor an exclusion diet
  • No moisture declared. The dry matter figures assume a kibble's usual 8%
  • The salmon recipe is still led by chicken meat meal, if chicken is what you are moving away from

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score
58.8/100Good
Protein and processingAverage
Nutritional balanceAverage
TransparencyOutstanding
ValueGood

The details

Dog fit

Listed for medium and large adults. Our costing uses a 15kg dog at 270 grams a day; a bigger dog eats proportionally more, so scale the label's table to your own.

Food type

Dry

Life stage

Adult

Breed size

Medium, Large

The score, in context
  1. Salmon 58.8
  2. Chicken 57.7

All two Good. Typical dry food: Good.

Both are held back by a label that keeps its meat description to itself; the measurable nutrition is sound.

What's in it
  • Chicken meat mealmin. 18%Still the lead, so this is chicken-led with salmon in it.
  • Ricemin. 18%
  • Maize
  • Poultry fatmin. 6%No bird named.
  • Corn proteinPlant protein.
  • Fresh salmonmin. 5%About 5% fish and fish derivatives, beside about 27% meat and animal derivatives.
  • Peas, hydrolysed animal proteinsmin. 3% peasThe hydrolysed proteins name no animal.
  • Beet pulp, minerals, dried carrot, brewer's yeast
  • Sunflower oilmin. 0.7%Takes the linseed's place, moving the added oils towards omega 6.
  • FOS, yeast cell walls, yucca, glucosamine, chondroitinPrebiotics and joint support, amounts printed.

Vitamins A, D, E, C and biotin with taurine at 1300 mg, zinc as an amino acid chelate and the other trace minerals as sulphates and selenite.

Chicken meat meal leads this recipe too, so it does not take a dog off chicken.

Named ingredients

Chicken Meat Meal* (min. 18%), Rice (min. 18%), Maize, Poultry Fat (min. 6%), Corn Protein, Fresh Salmon (min. 5%), Peas (min. 3%), Hydrolyzed Animal Proteins, Beet Pulp (min. 1%), Minerals, Dried Carrot (min. 1%), Brewer's Yeast, Sunflower Oil (min. 0.7%), FOS (min. 0.7%), Yeast Cell Walls (0.05%) Source of MOS and B-glucans, Yucca schidigera (0,027%), Glucosamine Hydrochloride (0.02%), Chondroitin Sulphate (0.01%).* Meat and animal derivatives: ca. 27%. Derived from animals fit for human consumption. Fish and fish derivatives: ca. 5%. Derived from animals fit for human consumption.No added Soya, Wheat, Barley or DairyVitamin A 22000 UI Vitamin D 1150 UI Vitamin E 350 mg Vitamin C 150 mg Biotin 10 mg Taurine 1300 mg Fe (Ferrous sulphate (II) monohydrate) 90 mg Zn (Zinc chelate of amino acids hydrate): 90 mg Mn (Manganese sulphate monohydrate) 36 mg Cu (Cupric sulphate pentahydrate) 10 mg I (Calcium iodate anhydrous) 1.9 mg Se (Sodium selenite) 0.05 mg Vitamin B1: 10 mg/kg Vitamin B2: 14 mg/kg Vitamin B6: 8 mg/kg Vitamin B12: 100 μg/kg
Against the range
Fresh meat
Fresh salmon, min. 5%
Fresh chicken on the other recipe.
Added oil
Sunflower, min. 0.7%
Linseed on the chicken.
Meat and animal derivatives
About 27%
About 30% on the chicken.

A little fish for variety on the same chicken base.

Both recipes are built on chicken meat meal at a minimum of 18%, the dried, rendered form whose protein reaches the kibble whole. Rice at a minimum of 18% leads the plant side, with maize and corn protein behind it, so not all of the 26% protein is animal. Poultry fat at a minimum of 6% names no bird, and the hydrolysed animal proteins name no animal.

The lower half is shared and better than the headline: peas, dried carrot, beet pulp, brewer's yeast, FOS and yeast cell walls, with glucosamine and chondroitin printed with their percentages. What varies is the fresh slot, chicken in one and salmon in the other, and the oil, linseed or sunflower.

Nutritional analysis

Declared analysis

Energy
406 kcal/100g
Protein

26%

Fat

16%

Fibre

3%

Ash

7.5%

Dry weight

Protein

28.3%

Fat

17.4%

Fibre

3.3%

Ash

8.2%

Carbs

42.8%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

53.3%

Carbs

36%

Veg

1%

Oils

6.7%

Other

3%

Pricing & size
Price per kilo
£2.00 (RRP)
Pack
5 kg, 15 kg
A 15kg dog eats
235 to 305 g a day, 270 in the middle
Cost per day, 15kg dog
£0.54

Budget end of the market for dry food, though the analysis gives back a little less than the price suggests.

Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.

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Reviewed by Off the Leash Editorial

Last updated 28 August 2026