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Lifelong Dry Adult for Medium & Large Breeds – Salmon & Rice

Lifelong

Lifelong Dry Adult for Medium & Large Breeds: Salmon & Rice review

58.8/100Good
DryAdult

Lifelong Dry Adult for Medium and Large Breeds is a big bag kibble built around chicken meat meal at a declared minimum of 18%. Rice, maize and corn protein fill out the body of the recipe, and a small prebiotic and joint package is printed at the bottom of the list. The two flavours share one frame, and the salmon version simply drops a minimum of 5% fresh salmon into the slot the chicken recipe gives to fresh chicken. Our Good band holds both, the same place the typical adult dry food finishes. Average readings for protein and processing and for nutritional balance are what keep them from more, and nothing in the bowl is wrong.

Where to buy: coming soon
Live retailer pricing is coming soon. Once we have prices from UK retailers, the best price, cost per day and where to buy will appear here.

Our view

Likely to suit

If you are feeding a big dog, you already know the bowl has to work as hard for your routine as it does for the dog.

  • Medium and large adult dogs, the frame both recipes are written around
  • Dogs that do better on a smaller, denser bowl, since every 100g carries 406 kcal
  • Owners who like a gut and joint package included as standard, with FOS, yeast derived MOS, glucosamine and chondroitin all declared
  • Households that want taurine on the label, here at 1300 mg per kilo, an amino acid the heart uses
  • Dogs kept away from soya, wheat, barley and dairy, none of which appears on either ingredients list

Worth watching

Before you commit, get to know a handful of this label's habits.

  • The poultry fat and the hydrolysed animal proteins name no species, so neither recipe can anchor an exclusion diet
  • Moisture is not declared, so these dry matter figures rest on a kibble's usual 8%
  • Maize turns up twice on the list, once whole and once as corn protein, so some of the declared protein is plant based
  • The salmon recipe is still led by chicken meat meal, with fresh salmon at a minimum of 5%, which matters if you chose it to move away from chicken

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score
58.8/100Good
Protein and processingAverage
Nutritional balanceAverage
TransparencyOutstanding
ValueGood

The Details

Dog fit

If you are feeding a big dog, you already know the bowl has to work as hard for your routine as it does for the dog. Before you commit, get to know a handful of this label's habits.

Food type

Dry

Life stage

Adult

Breed size

Medium, Large

The score, in context

Both recipes finish in our Good band, right alongside the typical adult dry food. The reasons all sit in what the label leaves unsaid. The meat is summarised as a rough total of meat and animal derivatives with no itemising, and the fat is poultry with no bird named. The hydrolysed proteins name no animal at all, and moisture is left off the analysis, so the dry matter figures rest on an assumption. Protein and processing and nutritional balance both read Average as a result. Transparency reads Excellent for the chicken, Outstanding for the salmon, and value comes back Good on each.

None of that should be read as a warning about the bowl itself. The measurable nutrition here is not bad at all. Protein converts to 28.3% of dry matter and carbohydrate to 42.8%, the second of those sitting under what an adult dry food usually carries. A dog eating this can do perfectly well on it. The band it lands in reflects a label that keeps its meat description to itself, and for an owner trying to work out exactly what their dog is eating, that is a genuine drawback.

What's in it

Ingredients, as declared: Chicken Meat Meal* (min. 18%), Rice (min. 18%), Maize, Poultry Fat (min. 6%), Corn Protein, Fresh Salmon (min. 5%), Peas (min. 3%), Hydrolyzed Animal Proteins, Beet Pulp (min. 1%), Minerals, Dried Carrot (min. 1%), Brewer's Yeast, Sunflower Oil (min. 0.7%), FOS (min. 0.7%), Yeast Cell Walls (0.05%) Source of MOS and B-glucans, Yucca schidigera (0,027%), Glucosamine Hydrochloride (0.02%), Chondroitin Sulphate (0.01%).* Meat and animal derivatives: ca. 27%. Derived from animals fit for human consumption. Fish and fish derivatives: ca. 5%. Derived from animals fit for human consumption.No added Soya, Wheat, Barley or DairyVitamin A 22000 UI Vitamin D 1150 UI Vitamin E 350 mg Vitamin C 150 mg Biotin 10 mg Taurine 1300 mg Fe (Ferrous sulphate (II) monohydrate) 90 mg Zn (Zinc chelate of amino acids hydrate): 90 mg Mn (Manganese sulphate monohydrate) 36 mg Cu (Cupric sulphate pentahydrate) 10 mg I (Calcium iodate anhydrous) 1.9 mg Se (Sodium selenite) 0.05 mg Vitamin B1: 10 mg/kg Vitamin B2: 14 mg/kg Vitamin B6: 8 mg/kg Vitamin B12: 100 μg/kg

Named ingredients

Chicken Meat Meal* (min. 18%), Rice (min. 18%), Maize, Poultry Fat (min. 6%), Corn Protein, Fresh Salmon (min. 5%), Peas (min. 3%), Hydrolyzed Animal Proteins, Beet Pulp (min. 1%), Minerals, Dried Carrot (min. 1%), Brewer's Yeast, Sunflower Oil (min. 0.7%), FOS (min. 0.7%), Yeast Cell Walls (0.05%) Source of MOS and B-glucans, Yucca schidigera (0,027%), Glucosamine Hydrochloride (0.02%), Chondroitin Sulphate (0.01%).* Meat and animal derivatives: ca. 27%. Derived from animals fit for human consumption. Fish and fish derivatives: ca. 5%. Derived from animals fit for human consumption.No added Soya, Wheat, Barley or DairyVitamin A 22000 UI Vitamin D 1150 UI Vitamin E 350 mg Vitamin C 150 mg Biotin 10 mg Taurine 1300 mg Fe (Ferrous sulphate (II) monohydrate) 90 mg Zn (Zinc chelate of amino acids hydrate): 90 mg Mn (Manganese sulphate monohydrate) 36 mg Cu (Cupric sulphate pentahydrate) 10 mg I (Calcium iodate anhydrous) 1.9 mg Se (Sodium selenite) 0.05 mg Vitamin B1: 10 mg/kg Vitamin B2: 14 mg/kg Vitamin B6: 8 mg/kg Vitamin B12: 100 μg/kg

Nutritional additives

inline in ingredients (the seller prints the vitamin/trace-element declaration inside the same block, with no "Additives" label).

Ingredient notes

Both recipes are built on chicken meat meal, declared at a minimum of 18%. Meal is the dried, rendered form. Its protein goes into the finished kibble whole, and 18% of it is a genuine contribution. Fresh meat, by contrast, sheds weight in the oven. The chicken recipe then adds a minimum of 5% fresh chicken, while the salmon recipe uses that slot for fresh salmon and leaves the chicken meal exactly where it was.

Rice at a minimum of 18% is the first plant ingredient, with maize next and corn protein after the fat. Corn protein is a concentrated plant protein, so the animal side of the list is not the only source of the 26% on the analysis. Even so, the starch load itself is not the problem: carbohydrate works out at 42.8% of dry matter, a little under the 46.2% typical of adult dry food.

The fat is given as poultry fat at a minimum of 6%. Poultry names a family, not a species, so the bird could be chicken or turkey or duck or goose. The hydrolysed animal proteins further down are looser still. Both are doing real work, the fat for energy and palatability and the hydrolysed proteins as a flavour coat that makes a plain kibble worth finishing. Neither can be pinned to an animal, and that pinning down is exactly what you need when a dog reacts to something.

The lower half of the label is better than the headline suggests. Peas at a minimum of 3% and dried carrot at a minimum of 1% bring real vegetable matter, and beet pulp supplies fermentable fibre. Few natural sources of the B vitamins are richer than brewer's yeast, and it is a complete protein besides. Two prebiotics sit here: FOS at a minimum of 0.7% and yeast cell walls at 0.05%, bringing mannan-oligosaccharides along with beta glucans. Both encourage the large intestine's friendly bacteria.

Glucosamine hydrochloride at 0.02% and chondroitin sulphate at 0.01% are printed with their percentages. Most labels manage less candour than that on joint ingredients, even if the amounts themselves are modest. Taurine at 1300 mg per kilo, vitamin C at 150 mg and biotin at 10 mg are all declared too, and none of those three is something a complete dry food is obliged to include.

One promise on the pack is easy to check and it holds up. The label says no added soya, no wheat, no barley and no dairy. Nothing on either ingredients list contradicts it.

How this variety differs

The salmon version holds the chicken meat meal at a minimum of 18% and puts a minimum of 5% fresh salmon where the fresh chicken sat. It is a chicken led kibble with salmon in it rather than a salmon recipe. The pack separates the two, at around 27% meat and animal derivatives and about 5% fish and fish derivatives. Sunflower oil at a minimum of 0.7% takes the linseed's place here, which moves the added oils towards omega 6, and fish is present in this recipe where it is absent from the other.

Price and value

£2.00 a kilo. The chicken recipe comes in a 15 kg bag and the salmon in 5 kg as well as 15 kg.

Feeding a 15kg adult in moderate condition, assumed at roughly 840 kcal a day using the standard 110 × bodyweight^0.75 estimate, means about 207 grams and £0.41 a day. A medium or large dog will weigh more than that and eat proportionally more, so scale the figure to your own dog.

Nutritional analysis

Declared analysis

Energy
406 kcal/100g
Protein

26%

Fat

16%

Fibre

3%

Ash

7.5%

Dry weight

Protein

28.3%

Fat

17.4%

Fibre

3.3%

Ash

8.2%

Carbs

42.8%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

53.3%

Carbs

36%

Veg

1%

Oils

6.7%

Other

3%

Pricing & size
Pack size
5 kg, 15 kg
Retailer pricing
Coming soon

Live retailer pricing is not yet available for this food. Prices, cost per day and where to buy will appear here once retailer data is live.

Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.

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Reviewed by Off the Leash Editorial

Last updated 28 August 2026