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Brand

Lifelong

Brand review

Lifelong dog food review

Nine of Lifelong's twelve products are wet food, with three kibbles alongside them. Beef leads six recipes and chicken three. The brand average sits in our Average band, though seven products read Good. Nutritional balance is Outstanding on nine, so the pillar deciding the band is protein and processing, which reads Average on six and Poor on one.

Average score

51

out of 100

Value

not yet rated

Ingredient clarity

not yet rated

Foods reviewed

5

Dry · Wet

Range at a glance

Broad range
Foods reviewed
5
Food types
Dry, Wet
Life stages
Puppy, Adult, Senior
Common fit
Joint support, Grain-free

Price & value

Monthly cost from
≈ Under £30 / mo
Typical monthly cost
≈ £30–50 / mo

Estimated monthly bands for a 15 kg adult dog, from each food’s feeding guide.

Best for

Dogs fed wet foodBeef-led recipesAdult dogsGrain-free trays

Summary figures are derived from this brand’s 5 reviewed foods. Prices and retailer availability can change. Scores are independent and never affected by commission. Guidance, not veterinary advice.

In detail

Lifelong: the closer look

The range

Twelve products, nine wet and three dry. The wet side holds pate trays, meat in gravy and meat in jelly. The dry side is two recipes for medium and large breeds and one for small breeds, chicken on all three. Every label is adult, with a puppy and a senior read on the trays.

Ingredients

Beef leads six products and chicken three, with game and poultry on one each. The four pate trays are flagged grain free. The three kibbles carry joint support, with glucosamine, chondroitin, linseed, taurine and yucca on the label. The gravy and jelly recipes name no extras with us.

Nutrition

The wet recipes run 8.0 to 10.0% protein as fed at 87 to 93 kcal per 100g, and the kibble is 26.0 to 27.0% at 377 to 406 kcal per 100g. Nutritional balance is the strong pillar, Outstanding on nine products.

Strengths

  • Outstanding nutritional balance on nine products
  • Wet and dry in one brand
  • Transparency reads Outstanding on six

Limitations

  • Protein and processing reads Average on six
  • The four pate trays read Average
  • Only one puppy and one senior label

Where it is less of a fit

  • If you feed a puppy or a senior, check the labels, as one of each is flagged across the list
  • If protein and processing is your first test, check that pillar, since it reads Poor on one product and Average on six
  • If you want raw or fresh food, check the formats, as this brand is wet and dry

Score overview

The Average band read comes from protein and processing, Average on six products and Poor on one, with value Average on five. Nutritional balance pulls the other way, Outstanding on nine, and transparency is Outstanding on six. The gravy recipes and the kibble read Good, while the pate trays and the jelly recipe read Average.

The average score is the mean of each product's overall score out of 100 (using the best-scoring variety per product), not a flat average across every variety.

Figures are derived from current catalogue data for this brand's active foods, and the editorial read is ours. Scores are independent and never affected by commission. This is guidance, not veterinary advice. Last reviewed 9 September 2026.

All Lifelong dog foods

5 foods, ranked by score

Related dog food guides

Ranked shortlists that include Lifelong foods.

Lifelong — common questions

Is Lifelong good dog food?

Across 5 reviewed foods, Lifelong averages 51/100, which we rate Good. It suits dogs fed wet food, beef-led recipes, adult dogs, grain-free trays.

Which Lifelong dog food scores highest?

Lifelong Dry Adult For Small Breeds leads the range at 65/100. You can read its full review, score breakdown and retailer prices on its product page.

What type of dogs is Lifelong best for?

Its reviewed foods are best suited to dogs fed wet food, beef-led recipes, adult dogs, grain-free trays. Use the Food Finder to match a specific food to your dog's age, size and needs.

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