Lifelong

Lifelong Complete Meat in Jelly Selection review

Name: Lifelong Complete Meat in Jelly Selection
Brand: Lifelong

33.9/100Average

WetAdult

A mixed box of 100g pouches in our Average band, with four flavours that are one food with four accents. Only 4% of each pouch is the animal on the front. The numbers read better than the wording, with protein converting to 42.5% of dry matter.

Where to buy: coming soon

Live retailer links are coming soon. Once we have them from UK retailers, where to buy and the best price will appear here.

Our view

Likely to suit

Small dogs: the label's feeding guide runs from 2kg to 10kg
Owners who want each helping ready portioned
Dogs that tire of one flavour
Dogs that could use more water, with moisture at 80%

Worth watching

Most of the meat goes unnamed, which rules out a single-protein or elimination plan
Various sugars on every pouch with no figure
A light food at around 90 kcal per 100g, so a bigger dog works through a stack of pouches a day

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score

33.9/100Average

Protein and processingPoor

Nutritional balanceOutstanding

TransparencyGood

ValueAverage

The details

Dog fit

Listed for adult dogs, and the printed guide is written for dogs of 2 to 10kg. For a bigger dog, count the pouches a day before buying a box.

Food type

Wet

Life stage

Adult

Breed size

Toy, Small, Medium, Large, Giant

Main protein

Beef

The score, in context

Lifelong Complete Meat in Jelly Selection 33.9

All one Average. Typical wet food: Excellent.

The gap to the typical wet food is about what the label withholds, and the analysis underneath reads like a fairly standard meat jelly.

What's in it

Meat and animal derivatives45% (4% named)The legal catch-all for animal material the maker does not name. The species behind it can change between batches.
Oils and fatsNo source given.
Derivatives of vegetable origin (inulin)0.4% inulinInulin is a prebiotic fibre, the one plant entry with a figure.
Vegetable protein extracts
Minerals
Various sugarsHelp the jelly set and hold its colour. Neither the sugars nor their level is named.

A short panel shared by all four flavours: vitamin D3, vitamin E and biotin, then zinc, manganese, copper and iodine.

Only the 4% on the front is the named animal. A dog with a known trigger needs a named-meat food.

Named ingredients

BEEF IN JELLY: Meat and Animal Derivatives 45% (4% Beef), Oils and Fats, Derivatives of Vegetable Origin (0.4% Inulin), Vegetable Protein Extracts, Minerals, Various Sugars CHICKEN IN JELLY: Meat and Animal Derivatives 45% (4% Chicken), Oils and Fats, Derivatives of Vegetable Origin (0.4% Inulin), Vegetable Protein Extracts, Minerals, Various Sugars LAMB IN JELLY: Meat and Animal Derivatives 45% (4% Lamb), Oils and Fats, Derivatives of Vegetable Origin (0.4% Inulin), Vegetable Protein Extracts, Minerals, Various Sugars TURKEY IN JELLY: Meat and Animal Derivatives 45% (4% Turkey), Oils and Fats, Derivatives of Vegetable Origin (0.4% Inulin), Vegetable Protein Extracts, Minerals, Various Sugars.

Against the range

One recipe runs through the whole box: beef, chicken, lamb and turkey each declare 45% meat and animal derivatives with 4% of the animal on the pouch, then the same jelly, inulin and sugars. One additive declaration covers all four.

Nutritional analysis

Declared analysis

Energy

90.5 kcal/100g

Estimated using Modified Atwater factors*

Protein

8.5%

Fat

Fibre

0.4%

Ash

2.3%

Moisture

80%

Dry weight

Protein

42.5%

Fat

30%

Fibre

Ash

11.5%

Carbs

14%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

100%

Pricing & size

Price per kilo: £2.70 (RRP)
Pack: 100 g pouches - 48 (B095873ZR8) and 96 (B0GZQC62PL) pouch packs per the twister
A 15kg dog eats (our estimate): 835 to 1020 g a day, 930 in the middle
Cost per day, 15kg dog: £2.51

Light food means a lot of it: roughly 930 grams a day for a 15kg adult, well past the label's own guide for small dogs.

Low cost per kilo for a wet food, though even that is more than the label's analysis supports.

Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.