

Lifelong
Lifelong Dry Adult For Small Breeds: Chicken & Rice review
A plain-looking label over a stronger set of numbers, and it lands in our Good band. Dehydrated chicken leads, so most of its 18% survives into the kibble, and protein converts to 30.0% of dry matter. Carbohydrate comes in at 40.6%, which a maize-heavy list usually fails to manage.
Our view
Likely to suit
- Small breed adults. The recipe and the kibble are built for that size
- A higher protein, lower starch kibble that still uses grain
- Digestion that needs a hand: beet pulp, FOS and yeast cell walls all go in
- Little dogs starting to stiffen, with glucosamine and chondroitin printed by percentage
- Picky small eaters. The hydrolysed proteins are there to make the kibble worth finishing
Worth watching
- Poultry fat with no bird named, and hydrolysed proteins that name pork but not the bird beside it
- Pork on the list, uncommon in a kibble
- Maize protein puts some of the declared protein on the plant side
- Chicken leads, so this is the wrong bag for a chicken-sensitive dog
Written by our editorial team. Independent guidance, not veterinary advice.
How this scores
How we scoreThe details
Dog fit
Listed for small breed adults. The feeding figures are for a 15kg dog, so a small dog will eat a good deal less: portion to the dog in front of you.
Dry
Adult
Small
Chicken
The score, in context
- Chicken 65.0
All one Good. Typical dry food: Good.
The analysis earns the Good band more than the label does, with a few loosely named entries the only drag.
What's in it
- Dehydrated chicken protein18%Its water has already gone, so most of it reaches the kibble.
- Rice18%
- Fresh chicken5%
- Maize, maize proteinMaize protein lifts the protein figure from the plant side.
- Poultry fatCould be any domestic bird.
- Hydrolysed pork and poultry proteinsA palatant. Pork is named; the poultry is not.
- Dried peas, beet pulp, dried carrot, minerals
- Brewer's yeast, linseed0.7% (linseed)B vitamins, and plant omega 3 that works on a coat over a couple of months.
- FOS, yeast cell walls, yucca0.05% (cell walls)Two prebiotics coming at the same job from different directions.
- Glucosamine hydrochloride, chondroitin sulphate0.02%, 0.01%Small amounts, honestly printed.
Vitamins A, D3, E and C with biotin and taurine, zinc as an amino acid chelate, and the other trace elements in plain sulphate and selenite forms.
Contains pork and unnamed poultry, so a dog on a strict exclusion plan cannot be cleared from this label.
Named ingredients
Against the range
One chicken and rice recipe for small adults. Dehydrated chicken protein leads at 18%, level with rice, and fresh chicken follows at 5%. Maize appears whole and as maize protein, the fat is poultry fat with no bird named, and the list closes with prebiotics and a printed glucosamine and chondroitin pairing.
Nutritional analysis
Declared analysis
27%
16%
3%
7.5%
10%
Dry weight
30%
17.8%
3.3%
8.3%
40.6%
As-fed composition
Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.
27.3%
61.7%
0.7%
7.8%
2.5%
Pricing & size
- Price per kilo
- £2.90 (RRP)
- Pack
- 3 kg
- A 15kg dog eats
- 235 to 305 g a day, 270 in the middle
- Cost per day, 15kg dog
- £0.78
A small breed dog will eat well under the 15kg figure, so the daily cost comes down with it.
Budget end of the market for a dry food, though the price runs a little ahead of what the analysis shows.
Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.
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