

Hero by Asda
Hero by Asda Sensitive Cans in Jelly: Rich in Turkey review
Hero by Asda Sensitive Cans in Jelly is the range's gentler tin, and the one where the label opens up a little. The animal named on the front is declared at 14%, against the 4% the rest of the brand prints, inside a 33% animal block. Rice flour is picked out of the cereals, with a proper measure of fish oil and a touch of chicory. All three tins belong to our Good band, and they read better than most of the Hero line.
Our view
Likely to suit
When your dog's stomach has the final say, a label that names a little more of itself is worth having.
- Dogs with an unsettled digestion, which is the dog this tin is built around
- Owners who want to see how much of the named meat they are getting, at 14% of every tin
- Dogs who already get on with rice, since rice flour at 1.6% is named inside the cereals, equivalent to 4% cooked rice
- Dogs with dull or itchy coats, since the 0.4% of fish oil here is a working amount
- Bigger dogs as well as small ones, since the label's feeding guide reaches a 35kg dog
Worth watching
Sensitive on a label means easy on the stomach, not free of the usual suspects.
- More than half of the animal block is still meat and animal derivatives, so the species behind it goes unnamed
- Fish oil puts fish in the tin, so this cannot be used to test a dog for a fish reaction
- The cereals are only partly named: rice flour is declared, the remainder is not
- Various sugars is on the list, which some owners of sensitive dogs would rather avoid
Written by our editorial team. Independent guidance, not veterinary advice.
How this scores
How we scoreThe Details
Dog fit
When your dog's stomach has the final say, a label that names a little more of itself is worth having. Sensitive on a label means easy on the stomach, not free of the usual suspects.
Wet
Adult
Toy, Small, Medium, Large, Giant
The score, in context
These tins belong to our Good band, and they read noticeably better than the brand's standard cans. Transparency comes out Outstanding, with nutritional balance Excellent. Good is the reading for protein and processing and for value. The 14% of named meat, the identified rice and the fish oil are doing that work. The typical adult wet food is a step ahead, up in our Excellent band. What keeps these behind it is the make-up of the tin: more than half the animal block is unnamed and most of the cereal fraction is anonymous. For a dog whose stomach is fussy rather than allergic, none of that need be a problem.
What's in it
Ingredients, as declared: Meat and Animal Derivatives (33% including 14% Turkey), Cereals (including Rice Flour 1.6%, equivalent to Cooked Rice 4%), Minerals, Oils and Fats (0.4% Fish Oil), Various Sugars, Derivatives of Vegetable Origin (0.1% Chicory)
Named ingredients
Nutritional additives
Cassia Gum 2.8 g, Vitamin D₃ 187 IU, Vitamin E 19 mg, Iron (Iron (II) Sulphate Monohydrate) 13.09 mg, lodine (Calcium lodate Anhydrous) 0.49 mg, Manganese (Manganous Sulphate Monohydrate) 1.62 mg, Zinc (Zinc Sulphate Monohydrate) 18.73 mg, Copper (Copper (II) Sulphate Pentahydrate) 0.62 mg
Ingredient notes
The important figure is 14%. Every other tin and pouch in this brand names its animal at 4%. Here the beef, chicken or turkey is declared at 14% of a 33% animal block. Nothing else in the recipe comes close to it. That is a genuine difference, not a marketing one.
The rest of that block is meat and animal derivatives, the legal catch-all for fleshy parts and processing products from warm-blooded land animals. So more than half of the animal content is still unidentified, and a dog being taken off one particular species cannot be taken off it reliably here.
The cereal entry is part-named, with rice flour at 1.6% picked out, equivalent to 4% cooked rice. Rice is the traditional carbohydrate for an upset stomach because it is bland and readily digested, and naming it is a step up from the plain cereals the rest of the range prints. The remainder of the cereal fraction still goes unnamed.
Fish oil at 0.4% is the largest oil inclusion in the brand and it is doing something useful. Fish oil is where the long-chain omega-3s come from, and those are what a dog with an irritable gut or an itchy coat tends to benefit from. Chicory at 0.1% adds a trace of inulin. It is prebiotic in principle, and small in practice.
On the analysis, protein converts to 36.8% of dry matter and fat to 21.1%, both a step up from the brand's standard tins. Estimated carbohydrate comes to 29.0% of dry matter against 15.8% for the typical adult wet food. Energy is 82 kcal per 100g. Cassia gum at 2.8 g sets the jelly. The added panel is dosed throughout: vitamin D₃ at 187 IU and vitamin E at 19 mg. Iron, zinc, manganese, iodine and copper each carry a printed figure. There is no calcium figure.
How this variety differs
Turkey at 14%, lean and easy on the stomach, and the least commonly fed of the three. That relative rarity can be an advantage for a dog that has already had a great deal of chicken and beef in its life.
Price and value
£1.45 a kilo, sold as 400g tins in packs of 6.
For a 15kg adult dog in moderate condition the maintenance estimate is about 840 kcal a day (110 × bodyweight^0.75). That puts feeding at roughly 1024 grams, or just past two and a half tins, and about £1.49 a day. The label's own guide is heavier at that weight, giving 1000g to 1600g for a dog between 10kg and 20kg.
Nutritional analysis
Declared analysis
7%
4%
0.5%
2%
81%
Dry weight
36.8%
21.1%
2.6%
10.5%
29%
As-fed composition
Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.
40.1%
16%
32.4%
4.3%
7.2%
Pricing & size
- Pack size
- 6 x 400g
- Retailer pricing
- Coming soon
Live retailer pricing is not yet available for this food. Prices, cost per day and where to buy will appear here once retailer data is live.
Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.
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