

Hero by Asda
Hero by Asda Puppy Cans in Jelly: With Turkey & Rice review
Hero by Asda Puppy Cans in Jelly is a supermarket growth food built on one broad meat entry and a rice flour base. Meat and animal derivatives make up 36% of every recipe, with the meat on the front of the tin declared at 4% inside that. Rice flour at 16% does the rest of the building, alongside minerals and various sugars. The analysis is better than the short list suggests, with protein converting to 35.1% of dry matter, but the tin tells you very little about what the meat actually is. Across the three recipes it sits in our Average band.
Our view
Likely to suit
If your puppy eats jelly with more enthusiasm than anything else you put down, this is a simple tin to build a routine around.
- Puppies who take to wet food far more willingly than kibble, with 81.5% declared moisture in every tin
- Households running a flavour rotation, since the beef, chicken and turkey recipes are built to the same specification
- Owners who want something they can lift off a supermarket shelf on the weekly shop
- Growing dogs fed a mixed bowl, where the tin brings moisture and appeal to a diet that draws its bulk from elsewhere
Worth watching
The ingredients list is short, and it leaves several questions open that a puppy owner would want answered.
- The tin prints no calcium figure, and growth is the stage where that number earns its keep, so a large breed feeding plan cannot lean on this label alone
- Everything but the 4% named on the front sits under meat and animal derivatives, so no elimination diet can be run on this tin
- Cereals is the only description the rice flour's companions receive, which leaves the grain source open
- Various sugars appears in all three recipes, and plenty of owners would rather not have that choice made for them in a growth food
- At 87 kcal per 100g against 106 for the typical puppy wet food, bowls need to be fuller to reach the same daily energy
Written by our editorial team. Independent guidance, not veterinary advice.
How this scores
How we scoreThe Details
Dog fit
If your puppy eats jelly with more enthusiasm than anything else you put down, this is a simple tin to build a routine around. The ingredients list is short, and it leaves several questions open that a puppy owner would want answered.
Wet
Puppy
Toy, Small, Medium, Large, Giant
Chicken
The score, in context
All three recipes land in our Average band, and the field they are measured against is a strong one, with the typical puppy wet food sitting up in our Excellent band. The gap is largely about description rather than nutrition. Protein and processing reads Poor because the label names so little of what it contains, while nutritional balance reads Excellent, since the analysis that is printed is perfectly respectable for a growing dog.
What's in it
Ingredients, as declared: With Beef & Rice - Meat and Animal Derivatives (36%, including 4% Beef), Cereals (including Rice Flour 16%, equivalent to Cooked Rice 4%), Minerals, Various Sugars, With Chicken & Rice - Meat and Animal Derivatives (36%, including 4% Chicken), Cereals (including Rice Flour 16%, equivalent to Cooked Rice 4%), Minerals, Various Sugars, With Turkey & Rice - Meat and Animal Derivatives (36%, including 4% Turkey), Cereals (including Rice Flour 16%, equivalent to Cooked Rice 4%), Minerals, Various Sugars
Named ingredients
Nutritional additives
Cassia Gum 2.5 g, Vitamin D₃ 209 IU, Vitamin E 21 mg, Iron (Iron (II) Sulphate Monohydrate) 14.64 mg, Iodine (Calcium (II) Iodate Anhydrous) 0.54 mg, Zinc (Zinc Sulphate Monohydrate) 21 mg, Copper (Copper (II) Sulphate Pentahydrate) 0.7 mg
Ingredient notes
Meat and animal derivatives at 36% is the entire meat story, and only 4% of the tin is pinned to the animal named on the front. That term stretches from good muscle meat and organ at one end to far less appealing material at the other, and nothing on the pack tells you which end you are buying.
Cereals, including rice flour at 16%, carries the starch. The label translates that to an equivalent of 4% cooked rice. Carbohydrate is estimated at 4.0% as fed, or 21.7% of dry matter against the 13.6% typical of a puppy wet food, so there is rather more starch here than the field average.
What reassures most on this tin is the analysis. Protein at 6.5% as fed converts to 35.1% of dry matter and fat at 5.5% to 29.7%, both sound figures for a growing dog. Ash at 10.8% of dry matter points to a decent mineral supply, though with no calcium line printed there is no confirming it.
Various sugars is on all three labels. It is there to make the jelly more appealing, the quantity is not declared, and it comes down to what you are comfortable feeding, since the pack gives you nothing to weigh up.
Cassia gum at 2.5 g does the thickening that gives the jelly its set. Doses are printed for the whole vitamin and trace element panel. Vitamin D3 sits at 209 IU and vitamin E at 21 mg, with zinc at 21 mg, iron at 14.64 mg, iodine at 0.54 mg and copper at 0.7 mg.
How this variety differs
Turkey is the 4% named inside this tin's 36% meat and animal derivatives, with rice flour at 16% behind it as elsewhere in the range. Turkey is the lightest of the three meats on offer here, and it is a sensible one to try first if beef or chicken have not sat well with your puppy in the past.
Price and value
£1.45 a kilo, sold as 6 x 400g tins.
How much a puppy gets through changes almost week by week through the first year. The daily amount comes off the growth chart and the adult size your dog is heading for, so treat any single figure as a starting point.
Nutritional analysis
Declared analysis
6.5%
5.5%
0.5%
2%
81.5%
Dry weight
35.1%
29.7%
2.7%
10.8%
21.7%
As-fed composition
Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.
100%
Pricing & size
- Pack size
- 6 x 400g
- Retailer pricing
- Coming soon
Live retailer pricing is not yet available for this food. Prices, cost per day and where to buy will appear here once retailer data is live.
Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.
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