93/100Outstanding
7 varietiesBrand
Nature's Variety
Brand review
Nature's Variety dog food review
Nature's Variety runs three formats: kibble, freeze dried and a small pate line. The brand average sits in our Good band, and transparency reads Outstanding on all 27 products. What shapes the choice is the split inside the catalogue. The freeze dried food reads Outstanding throughout, while the dry recipes read Good.
Average score
67
out of 100
Value
—
not yet rated
Ingredient clarity
—
not yet rated
Foods reviewed
13
Dry · Wet · Freeze-dried
Range at a glance
Broad range- Foods reviewed
- 13
- Food types
- Dry, Wet, Freeze-dried
- Life stages
- Puppy, Adult, Senior
- Common fit
- Grain-free, Single protein, High energy
Currently reviewed Nature's Variety foods
- 1Nature's Variety Complete Freeze Dried Food Adult93/100
Freeze-dried · Dry
- 273/100
- 372/100
- 472/100
- 568/100
- 666/100
- 765/100
- 864/100
- 963/100
- 1061/100
- 1160/100
- 1259/100
- 1355/100
Price & value
- Monthly cost from
- ≈ Under £30 / mo
- Typical monthly cost
- ≈ £30–50 / mo
Estimated monthly bands for a 15 kg adult dog, from each food’s feeding guide.
Best for
Dogs fed freeze driedGrain-free recipesKibble matched to breed sizeAdults and puppies
Summary figures are derived from this brand’s 13 reviewed foods. Prices and retailer availability can change. Scores are independent and never affected by commission. Guidance, not veterinary advice.
In detail
Nature's Variety: the closer look
The range
Twenty seven products: 17 dry, 7 freeze dried and 3 wet. Selected and Healthy Grains each split into mini and medium or maxi kibble, and the puppy recipes do the same. Complete Freeze Dried holds seven adult recipes, and the pate trays cover mini and medium or maxi bowls. Labels are adult and puppy.
Ingredients
Chicken leads on 11 products, with turkey, salmon, beef, lamb and white fish behind it. Nineteen recipes are flagged grain free and eight single protein. Yucca goes into the freeze dried food, and salmon oil into the pate.
Nutrition
Protein as fed reaches 37 to 40% on the freeze dried recipes, with energy of 426 to 508 kcal per 100g. Selected Adult Mini kibble runs 29 to 32% protein and 364 to 401 kcal. Nutritional balance reads Outstanding on 10 products and Good on 13.
Strengths
- Outstanding transparency on all 27 products
- Freeze dried recipes read Outstanding throughout
- Grain free flagged on 19 products
Limitations
- Only three wet products in the range
- Protein and processing Average on eight recipes
- No senior recipes on the labels
Where it is less of a fit
- If you want a big wet range, check the pate list, as three products here are wet
- If you want the kibble to read like the freeze dried, check protein and processing, which is Average on eight products
- If you want a senior recipe, check the labels, since the stages here are adult and puppy
Score overview
Transparency carries the brand, Outstanding on every product. The Good band average comes from the kibble, where protein and processing is Average on 8 products and value is Good on 17. The freeze dried line is the strongest part, Outstanding across all seven, and the three pate trays read Excellent.
The average score is the mean of each product's overall score out of 100 (using the best-scoring variety per product), not a flat average across every variety.
Figures are derived from current catalogue data for this brand's active foods, and the editorial read is ours. Scores are independent and never affected by commission. This is guidance, not veterinary advice. Last reviewed 9 September 2026.
All Nature's Variety dog foods
13 foods, ranked by score
73/100Excellent
72/100Excellent
72/100Excellent
68/100Good
66/100Good3 varieties
65/100Good3 varieties
64/100Good
63/100Good
61/100Good
60/100Good
59/100Good3 varieties
55/100Good3 varieties
Related dog food guides
Ranked shortlists that include Nature's Variety foods.
Nature's Variety — common questions
Is Nature's Variety good dog food?
Across 13 reviewed foods, Nature's Variety averages 67/100, which we rate Good. It suits dogs fed freeze dried, grain-free recipes, kibble matched to breed size, adults and puppies.
Which Nature's Variety dog food scores highest?
Nature's Variety Complete Freeze Dried Food Adult leads the range at 93/100. You can read its full review, score breakdown and retailer prices on its product page.
What type of dogs is Nature's Variety best for?
Its reviewed foods are best suited to dogs fed freeze dried, grain-free recipes, kibble matched to breed size, adults and puppies. Use the Food Finder to match a specific food to your dog's age, size and needs.
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