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Nature's Variety No Grain Puppy Medium / Maxi – Norwegian Salmon

Nature's Variety

Nature's Variety No Grain Puppy Medium / Maxi: Norwegian Salmon review

63.3/100Good
DryPuppy

Nature's Variety No Grain Puppy Medium / Maxi is this range's salmon-led, cereal free bag, meant for pups of medium, large and giant breed. Leading the list are deboned Norwegian salmon at 20% and dried tuna protein at 18%, and in place of grain come dried peas, potato and sweet potato. Protein comes out at 34.8% of dry matter. Carbohydrate is an estimated 33.6%, under the mark for the category. It sits in our Good band.

Where to buy: coming soon
Live retailer pricing is coming soon. Once we have prices from UK retailers, the best price, cost per day and where to buy will appear here.

Our view

Likely to suit

If poultry has never quite agreed with your pup, a fish-led bowl is the obvious next step.

  • Puppies doing better on fish than on poultry meat, with Norwegian salmon at 20% and dried tuna protein at 18% leading the recipe
  • Medium, large and giant breed pups, the sizes the maker has formulated this bag for
  • Grain free households, where dried potato, sweet potato and pea starch stand in for cereal
  • Growing dogs with plenty to burn, at an estimated 382 kcal per 100g against 376 for the typical puppy kibble

Worth watching

There are a few label points here that are better known in advance.

  • The recipe is presented for large and giant breed growth, yet no calcium figure appears on the analysis, which leaves the key skeletal mineral without a number to check
  • Poultry fat and the hydrolysed poultry, pork and fish proteins sit beside two different fish, so a dog kept to one species cannot be managed on this food

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score
63.3/100Good
Protein and processingGood
Nutritional balanceExcellent
TransparencyOutstanding
ValueGood

The Details

Dog fit

If poultry has never quite agreed with your pup, a fish-led bowl is the obvious next step. There are a few label points here that are better known in advance.

Food type

Dry

Life stage

Puppy

Breed size

Medium, Large, Giant

Main protein

Salmon

The score, in context

This grain free growth recipe settles in our Good band, level with where the puppy kibble field sits in the middle. Its strongest pillar is transparency at Outstanding, with nutritional balance Excellent and both protein and processing and value reading Good. Two named fish open the list, and an estimated carbohydrate share of 33.6% of dry matter against the field's 39.0% does most of the work. Potato protein and pea protein further down are what stop it climbing, and the analysis prints neither moisture nor calcium.

What's in it

Ingredients, as declared: Deboned Norwegian salmon* (20%), dried tuna protein (18%), dried peas* (15%), dried potato* (8%), potato protein, poultry fat* (7%), sweet potato* (4%), hydrolysed animal proteins (poultry, pork, fish) (4%), pea starch*, beet pulp*, minerals, pea protein*, dried carrot* (0.5% equivalent to 4% of fresh carrot), dried apple* (0.3% equivalent to 2% fresh apple), dried seaweed (kelp)* (0.01%), dried rosemary* (0.01%). *Natural ingredients

Named ingredients

Deboned Norwegian salmon* (20%), dried tuna protein (18%), dried peas* (15%), dried potato* (8%), potato protein, poultry fat* (7%), sweet potato* (4%), hydrolysed animal proteins (poultry, pork, fish) (4%), pea starch*, beet pulp*, minerals, pea protein*, dried carrot* (0.5% equivalent to 4% of fresh carrot), dried apple* (0.3% equivalent to 2% fresh apple), dried seaweed (kelp)* (0.01%), dried rosemary* (0.01%). *Natural ingredients

Nutritional additives

vitamin A 27000 IU, vitamin E 650 mg, vitamin C 300 mg, iron(II) sulphate monohydrate 260 mg (Fe: 86 mg), potassium iodide 1.9 mg (I: 1.4 mg), copper(II) sulphate pentahydrate 33 mg (Cu: 8.8 mg), manganous sulphate monohydrate 123 mg (Mn: 40 mg), zinc sulphate monohydrate 315 mg (Zn: 115 mg), sodium selenite 0.24 mg (Se: 0.11 mg),

Ingredient notes

The fish are named, and that is the first thing worth noticing. Deboned Norwegian salmon at 20% is a fresh ingredient, and the oven will take most of its water. Dried tuna protein at 18% was dried before weighing, so it carries a larger share of the kibble's protein than its lower position implies.

Dried peas at 15%, dried potato at 8% and sweet potato at 4% build the cereal free base, with pea starch behind them. That is a proper plant base, not a token one. The arithmetic still lands well, since carbohydrate converts to an estimated 33.6% of dry matter, comfortably under the 39.0% a typical puppy kibble carries.

Potato protein and pea protein both appear in the second half of the list. Plant proteins are less complete and less digestible than the ones a dog gets from meat. They lift the declared 32.0% protein figure, or 34.8% of dry matter, without contributing quite what an equivalent share of fish would.

Poultry fat at 7% points to a family of birds and not to one bird. The hydrolysed animal proteins, at 4%, cover poultry, pork and fish together. The great majority of puppies will be fine on that combination. An owner planning an exclusion trial is exactly who needs to spot it early.

Beet pulp brings a steady fibre that most growing digestions take in their stride. The trimmings at the end are small and quantified: dried carrot at 0.5% standing for 4% fresh, dried apple at 0.3% for 2% fresh, and kelp with rosemary at 0.01% each. The rosemary is in there to stop the fats turning rancid.

The declared analysis gives protein 32.0%, fat 19.0%, fibre 3.0% and ash 7.0%. No moisture figure joins them, so the dry matter numbers here rest on the standard 8% kibble assumption. Calcium is not printed. The maker sets this bag out for pups of medium, large and giant breed, and that growth is precisely when an owner should have the calcium figure in hand. Ask for it before a big pup goes on the food. Energy at 382 kcal per 100g is our estimate.

Price and value

£6.48 a kilo, sold in 3kg, 10kg and 12kg bags.

No puppy eats the same amount two months running. Anchor yourself to the bag's chart for age and expected adult weight, then let your dog's shape guide the fine tuning.

Nutritional analysis

Declared analysis

Energy
382 kcal/100g

Estimated using Modified Atwater factors*

Protein

32%

Fat

19%

Fibre

3%

Ash

7%

Dry weight

Protein

34.8%

Fat

20.7%

Fibre

3.3%

Ash

7.6%

Carbs

33.6%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

42%

Carbs

48.6%

Veg

1.1%

Oils

7%

Other

1.3%

Pricing & size
Pack size
3 Kg, 10 Kg, 12 Kg
Retailer pricing
Coming soon

Live retailer pricing is not yet available for this food. Prices, cost per day and where to buy will appear here once retailer data is live.

Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.

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Reviewed by Off the Leash Editorial

Last updated 28 August 2026