

Nature's Variety
Nature's Variety No Grain Puppy Medium / Maxi: Norwegian Salmon review
A salmon-led, cereal-free puppy kibble for medium to giant breeds, in our Good band. Two named fish open the list, and carbohydrate is an estimated 33.6% of dry matter, under the puppy field's 39.0%. The gap that matters is calcium, which the label does not print.
Our view
Likely to suit
- Pups that do better on fish than poultry meat
- Medium, large and giant breed puppies, the sizes it is made for
- Grain-free homes. Potato, sweet potato and peas stand in for cereal
- Growing dogs with plenty to burn, at an estimated 382 kcal per 100g
Worth watching
- No calcium figure, on a bag sold for large and giant breed growth
- Poultry fat and hydrolysed poultry, pork and fish proteins, so one-species feeding is out
Written by our editorial team. Independent guidance, not veterinary advice.
How this scores
How we scoreThe details
Dog fit
Listed for medium, large and giant breed puppies. Ask the maker for the calcium figure before a big pup goes on it.
Dry
Puppy
Medium, Large, Giant
Salmon
The score, in context
- Norwegian Salmon 63.3
All one Good. Typical dry food: Good.
Two named fish and a modest carbohydrate share carry the score; the plant proteins and the missing calcium figure hold it back.
What's in it
- Deboned Norwegian salmon20%Fresh, so the oven takes most of its water.
- Dried tuna protein18%Weighed dry, so it carries more protein than its position suggests.
- Dried peas, dried potato15% and 8%A proper plant base.
- Potato proteinPlant protein lifting the figure.
- Poultry fat7%A family of birds, not one.
- Sweet potato4%
- Hydrolysed animal proteins (poultry, pork, fish)4%Three animal sources in one entry.
- Pea starch, beet pulp, minerals, pea proteinBeet pulp for steady fibre.
- Dried carrot, dried apple0.5% and 0.3%
- Kelp, rosemary0.01% eachThe rosemary keeps the fats from turning.
Vitamins A, E and C with iron, iodine, copper, manganese, zinc and selenium.
No calcium figure on a bag sold for large and giant breed pups. Ask the maker before a big pup goes on it.
Named ingredients
Against the range
A single grain-free growth recipe led by deboned Norwegian salmon at 20% and dried tuna protein at 18%. Dried peas, potato and sweet potato replace cereal, and the analysis prints neither moisture nor calcium.
Nutritional analysis
Declared analysis
Estimated using Modified Atwater factors*
32%
19%
3%
7%
Dry weight
34.8%
20.7%
3.3%
7.6%
33.6%
As-fed composition
Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.
42%
48.6%
1.1%
7%
1.3%
Pricing & size
- Price per kilo
- £6.48 (RRP)
- Pack
- 3 Kg, 10 Kg, 12 Kg
- A 15kg dog eats (our estimate)
- 195 to 240 g a day, 215 in the middle
- Cost per day, 15kg dog
- £1.39
A puppy's portion changes month to month, so go by the chart for age and expected adult weight.
Premium end of the market for a dry food, and a little dear for what the analysis shows.
Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.
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