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Nature's Variety Healthy Grains Puppy Medium / Maxi – Chicken

Nature's Variety

Nature's Variety Healthy Grains Puppy Medium / Maxi: Chicken review

60/100Good
DryPuppy

Nature's Variety Healthy Grains Puppy Medium / Maxi is a chicken growth kibble that keeps its grains whole and its meat named. Deboned chicken at 20% and dried chicken protein at 18% head the list, with brown rice, oats and whole barley on the cereal side. The bag is written for the medium, large and giant breeds. Protein converts to 34.8% of dry matter and energy runs to an estimated 384 kcal per 100g. It comes in inside our Good band.

Where to buy: coming soon
Live retailer pricing is coming soon. Once we have prices from UK retailers, the best price, cost per day and where to buy will appear here.

Our view

Likely to suit

You will get through a lot of food in a large breed puppy's first year, so the bag you choose matters.

  • Puppies who will grow to a medium, large or giant frame, which is who the recipe was formulated for
  • Fast-growing pups with an appetite to match, at an estimated 384 kcal per 100g against the 376 typical of puppy kibble
  • Owners who want whole grains rather than none, with brown rice at 7%, oats at 6.5% and whole barley on the list
  • Households that like the meat named on the back of the pack, since chicken is declared in both its deboned and its dried form

Worth watching

This label has a few habits worth understanding before it becomes the main bag.

  • The maker presents this as a food for large breed growth, but no calcium figure is printed on the analysis, so the number that governs how a big skeleton develops is not there to check
  • The hydrolysed animal proteins are declared as poultry, pork and fish together, which rules the recipe out of a strict single-protein plan

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score
60/100Good
Protein and processingAverage
Nutritional balanceExcellent
TransparencyOutstanding
ValueGood

The Details

Dog fit

You will get through a lot of food in a large breed puppy's first year, so the bag you choose matters. This label has a few habits worth understanding before it becomes the main bag.

Food type

Dry

Life stage

Puppy

Breed size

Medium, Large, Giant

Main protein

Chicken

The score, in context

Our Good band holds this recipe, and the puppy kibble field's midpoint lands in the same band. This food keeps company with the norm. Nutritional balance reads Excellent and transparency Outstanding, with protein and processing the quieter reading at Average. The build explains the placing well enough. What earns it the position is named chicken in two forms at the top of the list, plus a lighter than average starch load. Carbohydrate converts to an estimated 34.2% of dry matter against 39.0% for the field. What keeps it there is plant protein sitting high in the list, and an analysis that stops short of declaring moisture or calcium.

What's in it

Ingredients, as declared: Deboned chicken meat* (20%), dried chicken protein (18%), dried peas* (15%), maize protein, brown rice* (7%), poultry fat* (6.5%), oats* (6.5%), whole barley*, hydrolysed animal proteins (poultry, pork, fish) (4%), minerals, fish oil* (1%), dried carrot* (0.5% equivalent to 4% of fresh carrot), dried apple* (0.3% equivalent to 2% fresh apple), dried seaweed (kelp)* (0.01%), dried rosemary* (0.01%). *Natural ingredients

Named ingredients

Deboned chicken meat* (20%), dried chicken protein (18%), dried peas* (15%), maize protein, brown rice* (7%), poultry fat* (6.5%), oats* (6.5%), whole barley*, hydrolysed animal proteins (poultry, pork, fish) (4%), minerals, fish oil* (1%), dried carrot* (0.5% equivalent to 4% of fresh carrot), dried apple* (0.3% equivalent to 2% fresh apple), dried seaweed (kelp)* (0.01%), dried rosemary* (0.01%). *Natural ingredients

Nutritional additives

vitamin A 27000 IU, vitamin D3 1200 IU, vitamin E 650 mg, vitamin C 300 mg, iron(II) sulphate monohydrate 260 mg (Fe: 86 mg), potassium iodide 1.9 mg (I: 1.4 mg), copper(II) sulphate pentahydrate 33 mg (Cu: 8.8 mg), manganous sulphate monohydrate 123 mg (Mn: 40 mg), zinc sulphate monohydrate 351 mg (Zn: 128 mg), sodium selenite 0.24 mg (Se: 0.11 mg),

Ingredient notes

Chicken arrives twice and both entries are named. Deboned chicken meat at 20% is the fresh form, so most of its weight is water that cooks away. Dried chicken protein at 18% went in dry, and it carries close to its full weight into the finished kibble. Read together, the dried entry is doing more of the heavy lifting than the order of the list suggests.

Dried peas at 15% and maize protein come next, and both deserve a moment. Peas bring fibre and micronutrients along with a useful share of plant protein, while maize protein is a concentrate included largely for the protein it carries. Declared protein of 32.0%, or 34.8% of dry matter, is therefore a total with a plant contribution inside it, not a pure measure of the meat.

The grains are the point of the range and they are sensible ones. Brown rice at 7%, oats at 6.5% and whole barley are wholesome cereals that most puppies digest comfortably. They keep carbohydrate to an estimated 34.2% of dry matter, under the 39.0% the typical puppy kibble carries.

Poultry fat at 6.5% gives the family of birds and not the species, and the hydrolysed animal proteins at 4% are declared as poultry, pork and fish. Neither is a problem for an ordinary puppy, and both matter to an owner running a genuine exclusion trial. Fish oil at 1% is the clearest of the fats, and long chain omega 3 is what it brings. A developing brain and coat both draw on that.

The extras at the end are small and honestly measured. Dried carrot at 0.5% is described as the equivalent of 4% fresh carrot, dried apple at 0.3% stands for 2% fresh, and kelp with rosemary come in at 0.01% each. Treat these as flourishes and let the meat and the grain do the arguing.

The analysis prints protein at 32.0%, fat at 19.0%, fibre at 2.5% and ash at 7.0%, and then stops. Moisture is not declared, so the dry matter figures here work from the usual 8% assumption for a kibble, and calcium is not declared either. That calcium line is the one anybody rearing a big puppy really wants to see. A big breed claim needs that number, and the label does not print it. Ring the maker for it before a giant pup goes on this food. Energy at 384 kcal per 100g is our estimate.

Price and value

Sold in 3kg and 10kg bags.

No other stage of life changes the daily amount as fast as growth. Work from the feeding chart on the bag, matched to your pup's age and target adult weight, and re-check it every fortnight.

Nutritional analysis

Declared analysis

Energy
383.8 kcal/100g

Estimated using Modified Atwater factors*

Protein

32%

Fat

19%

Fibre

2.5%

Ash

7%

Dry weight

Protein

34.8%

Fat

20.7%

Fibre

2.7%

Ash

7.6%

Carbs

34.2%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

42%

Carbs

45.5%

Veg

2.8%

Oils

7.5%

Other

2.2%

Pricing & size
Pack size
3 Kg, 10 Kg
Retailer pricing
Coming soon

Live retailer pricing is not yet available for this food. Prices, cost per day and where to buy will appear here once retailer data is live.

Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.

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Reviewed by Off the Leash Editorial

Last updated 28 August 2026