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Wilsons Fresh Food – Venison & Duck

Wilsons

Wilsons Fresh Food: Venison & Duck review

83.4/100Outstanding
FreshPuppyAdult

Gently cooked food with every entry percentaged, right down to the ginger and the turmeric. Four of the six recipes sit in our Outstanding band, with the Bougie Beef and the Fish and Beef a step behind in Excellent. What sets the range apart is how far the recipes spread, from a lean fish bowl to a rich lamb one.

Where to buy: coming soon
Live retailer links are coming soon. Once we have them from UK retailers, where to buy and the best price will appear here.

Our view

Likely to suit

  • Close label readers: every entry carries its own percentage
  • Stiffening joints, with glucosamine and chondroitin on all six
  • Dogs steering around the everyday meats. Venison, lamb and a cod-led recipe are among the six
  • Fussy eaters, as gently cooked meat keeps far more smell and texture than a baked biscuit
  • A puppy and a senior in the same house, since every recipe covers all three life stages

Worth watching

  • Fridge or freezer space, and a little defrosting time built into the week
  • A second animal in the Fish and Beef and the Venison, and rice in the Luscious Lamb
  • Calcium at 1.73% of dry matter on the Fish and Beef, a word for your vet before rearing a large-breed puppy on it

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score
83.4/100Outstanding
Protein and processingOutstanding
Nutritional balanceExcellent
TransparencyOutstanding
ValueOutstanding

The details

Dog fit

Every recipe is listed for puppies, adults and seniors of every size. Pick by fat level as much as by protein, since the spread across the six is wide.

Food type

Fresh

Life stage

Puppy, Adult, Senior

Breed size

Toy, Small, Medium, Large, Giant

Main protein

Venison

The score, in context
  1. Luscious Lamb 85.9
  2. Tender Turkey 84.8
  3. Cheeky Chicken 84.6
  4. Venison 83.4
  5. Bougie Beef 78.7
  6. Fish 77.4

Six recipes across Outstanding and Excellent. Typical fresh food: Outstanding.

The six sit a single step apart at most, so your dog's protein history is a better guide than the order they finish in.

What's in it
  • Venison58%The largest single meat figure in the range.
  • Duck10%A second uncommon meat.
  • Sweet potato10%
  • Quinoa, peas, spinach8%, 7%, 3%Quinoa carries the starch.
  • Minerals and vitamins, egg shells, sunflower oil1.3%, 1%, 1%
  • Seaweed, chicory, inulin, MOS0.48% down to 0.013%
  • Glucosamine, chondroitin sulphate0.012%, 0.009%Printed doses.
  • Selenium yeast, herbs, cranberry, ginger, turmericSelenium yeast appears only on this label.

The same chelated minerals and vitamins as the rest, dosed a little lower, with zinc at 30 mg/kg.

Named ingredients

Venison (58%), duck (10%), sweet potato (10%), quinoa (8%), peas (7%), spinach (3%), minerals and vitamins (1.3%), egg shells (1%), sunflower oil (1%), seaweed (0.48%), chicory (0.13%), DL-methionine (0.015%), mannan-oligosaccharides (0.015%), inulin (0.013%), glucosamine (0.012%), chondroitin sulphate (0.009%), yucca schidigera (0.0075%), natural antioxidant - rosemary and tocopherol extracts (0.0045%), selenium yeast (0.0032%), thyme (0.003%), carnitine (0.0015%), cranberry (0.0015%) dandelion root (0.0015%), marigold yellow (0.0015%), ginger (0.0015%), turmeric (0.0015%).
Against the range
Meat
Venison 58%, duck 10%
Venison is the largest meat figure in the range.
Other animals on the label
Duck
Only the Fish and Beef also pairs two animals.
Added panel
Zinc 30 mg/kg
40 mg/kg on the others.

The natural stop when the usual meats have been exhausted.

Named muscle meat leads every label, from venison at 58% down to cod at 30%, with the matching organs named behind it. Sweet potato, peas, green beans and carrot carry the plant side, quinoa appears on five of the six and rice only on the Luscious Lamb.

Egg shell is the calcium source throughout, seaweed brings iodine, and glucosamine and chondroitin are printed on every label. Moisture runs from 48% to 64%, and in dry matter fat spreads from 9.6% to 36.1%, so the six give you a genuinely lean bowl and a genuinely rich one.

Nutritional analysis

Declared analysis

Energy
190 kcal/100g
Protein

18%

Fat

6%

Fibre

1.1%

Ash

3.2%

Moisture

54%

Dry weight

Protein

39.1%

Fat

13%

Fibre

2.4%

Ash

7%

Carbs

38.5%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

69%

Carbs

25%

Veg

3.6%

Oils

1%

Other

1.4%

Pricing & size
Price per kilo
£10.24 (RRP)
Pack
8x 380g Pouches, 16x 380g Pouches, 32x 380g Pouches
A 15kg dog eats (our estimate)
435 g a day
Cost per day, 15kg dog
£4.45

Among the smallest daily portions of the six.

Middle of the market for a gently cooked fresh food, and strong value for what is in the recipe.

Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.

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Reviewed by Off the Leash Editorial

Last updated 28 August 2026