

Wilsons
Wilsons Premium Cold Pressed: Chicken review
Wilsons' cold-pressed range runs to seven recipes that all follow the same method. A named dried meat leads and a starch base carries the pellet. A long tail of functional extras then closes the list, running from an inactivated yeast postbiotic and chicory inulin through glucosamine and chondroitin to carnitine and chelated trace minerals. The animal share is moderate for the category and the starch share is not small, but the labelling is unusually forthcoming, with a printed percentage or a printed dose against nearly everything that matters. Four of the seven finish in our Good band, with the chicken, the turkey and duck and the venison and trout a step up in Excellent.
Our view
Likely to suit
There is a great deal of label to read here, and most of it is telling you something you can actually use.
- Owners who want doses printed rather than implied, with methionine, glucosamine, chondroitin and carnitine all given figures
- Dogs that bolt their dinner, since a pellet like this softens in water and does not expand
- Households that want a change of animal from poultry to red meat to fish without changing the underlying recipe
- Owners who like trace minerals in a chelated form, which the additive panel spells out in full
- Dogs of every size, with feeding guidance printed from 1kg lapdogs up to 60kg giants
Worth watching
Read the plant half of these labels before you choose.
- A pressed pellet carries plenty of carbohydrate and all seven of these do, so keep an eye on it if that matters to you
- Oats carry the Haggis and rice the Lamb, with rice protein at 7% in both, so those two are the ones to look at if grain is off the list
- Green-lipped mussel appears in the Venison & Trout and the White Fish, which matters on a shellfish-free plan
Written by our editorial team. Independent guidance, not veterinary advice.
How this scores
How we scoreThe Details
Dog fit
There is a great deal of label to read here, and most of it is telling you something you can actually use. Read the plant half of these labels before you choose.
Cold pressed
Puppy, Adult, Senior
Toy, Small, Medium, Large, Giant
Chicken
The score, in context
Our Good band takes four of the seven, and the middle of the cold-pressed field settles there too. The chicken, the turkey and duck and the venison and trout go a step better in Excellent, so these recipes sit among the general run of the category. Detailed percentages, named meats and a genuinely informative additive panel are what hold the position. A starch share at or a little above the category norm, together with a moderate animal fraction, is what stops them climbing further. They spread a little wider than a shared method might suggest, so the named animal on the pack is still the useful thing to choose on.
What's in it
Ingredients, as declared: Dried ground chicken (30%), sweet potato (28.5%), peas (25.5%), chicken hydrolysate (6%), chicken oil (3%), beet fibre (2%), carrot (1%), kale (0.5%), apple (0.5%), seaweed, (0.5%) pea fibre (0.5%), postbiotic - inactivated yeast saccharomyces cerevisiae (4 g/kg) (0.4%), vitamins and minerals (1.8%), chicory, inulin, DL-methionine (530 mg/kg), prebiotic - mannan-oligosaccharides (500 mg/kg), glucosamine (400 mg/kg), chondroitin sulphate (300 mg/kg), yucca schidigera, natural antioxidants (tocopherol extracts and rosemary extract), L-tryptophan, thyme, carnitine (50 mg/kg), cranberry, dandelion root, marigold yellow, ginger, turmeric.
Named ingredients
Nutritional additives
Nutritional Additives, kg Minerals Zinc chelate of lysine and glutamic acid 100 mg/kg, Iron chelate of lysine and glutamic acid 80 mg/kg, Manganese chelate of lysine and glutamic acid 10 mg/kg, Copper chelate of lysine and glutamic acid 8 mg/kg, Iodine - calcium iodate anhydrous 1.5 mg/kg. Vitamins Vitamin A as retinyl acetate 18000 IU/Kg, Vitamin D3 as cholecalciferol 1500 IU/kg, Vitamin E as all rac-alpha tocopherol acetate 350 mg/kg.
Ingredient notes
Cold pressing is the method behind all seven. The ingredients go into a pellet under pressure, at temperatures well below the ones conventional kibble is baked at. That is gentler on the vitamins and the fats. The finished pellet falls apart in water and never swells in the stomach. Owners of dogs that eat far too quickly are loyal to the format for that one reason.
The meat is declared as a dried ground meat, which is a concentrated ingredient rather than a fresh weight, so 30% dried chicken represents considerably more raw chicken than the number suggests. Every recipe then adds a hydrolysate of the same animal, between 4% and 6%. A hydrolysate is protein already broken into short fragments, which makes it both highly digestible and a strong palatant, and it is a large part of why cold-pressed food tends to go down so readily.
The starch base is where the recipes separate. Sweet potato and peas appear across most of the range, tapioca in three of them, rice in the Lamb, oats in the Haggis and potato flakes in the White Fish. In moderation peas are a decent source of fibre and a fair spread of nutrients, though at a quarter of a recipe they are doing structural work as much as nutritional. There is little in tapioca beyond starch. That is worth noticing when it sits high on a list.
The functional tail is the most generous part of these labels. An inactivated yeast postbiotic at 4 g/kg, mannan-oligosaccharides at 500 mg/kg and chicory inulin cover the gut side. Glucosamine at 400 mg/kg and chondroitin sulphate at 300 mg/kg cover the joints, and carnitine at 50 mg/kg the fat metabolism. DL-methionine handles the amino acid balance, with L-tryptophan in several recipes as well. Yucca schidigera takes the edge off stool odour. Tocopherol and rosemary extracts do the preserving, with nothing synthetic in that job.
Every bag carries the same additive panel, and it is better than most. Zinc, iron, manganese and copper are all chelates of lysine and glutamic acid, at 100, 80, 10 and 8 mg/kg respectively, and that form is absorbed better than the plain sulphates. Iodine comes as calcium iodate at 1.5 mg/kg. Vitamin A comes in at 18000 IU/kg, vitamin D3 at 1500 IU/kg and vitamin E at 350 mg/kg.
The analyses are close to identical by design, protein at 25% or 26% and fat at 14% throughout, converting to between 27.2% and 28.3% protein and 15.2% to 15.5% fat on a dry matter basis. Carbohydrate lands between 43.4% and 46.7% of dry matter, which is at or a little above the 43.2% typical for cold-pressed food. Only the Turkey & Duck declares its moisture, at 9.5%, so the dry matter figures on the other six are worked from an assumed 8%. That same recipe is also the only one printing a calcium figure, at 1.66% of dry matter.
How this variety differs
Dried ground chicken at 30% is the largest meat entry anywhere in the range, and with chicken hydrolysate at 6% and chicken oil at 3% behind it, the animal side never leaves the one bird. Sweet potato at 28.5% and peas at 25.5% make up the rest. Energy runs to 381 kcal per 100g, the highest of the seven. Portions here are the smallest as a result.
Price and value
The Chicken, Haggis and Lamb are £6.17 a kilo. The Salmon, Turkey & Duck, Venison & Trout and White Fish are £6.55 a kilo. All seven come in a 2kg bag and a 10kg bag, with the 10kg also sold three at a time.
For a 15kg adult dog in moderate condition the standard maintenance estimate is about 840 kcal a day (110 × bodyweight^0.75). Across these seven recipes that works out at 220 to 243 grams, or £1.36 to £1.50 daily.
Nutritional analysis
Declared analysis
26%
14%
2.5%
6.5%
Dry weight
28.3%
15.2%
2.7%
7.1%
46.7%
As-fed composition
Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.
36%
54.5%
2.2%
3%
4.3%
Pricing & size
- Pack size
- 2kg bag (£16.49), 10kg bag (£64.99), 3x 10kg bag (£185.22)
- Retailer pricing
- Coming soon
Live retailer pricing is not yet available for this food. Prices, cost per day and where to buy will appear here once retailer data is live.
Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.
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