

Wilsons
Wilsons Premium Cold Pressed: White Fish review
Seven cold-pressed recipes with labels more forthcoming than most, printing a percentage or a dose against nearly everything that matters. Four sit in our Good band, and the Chicken, Turkey and Duck and Venison and Trout go a step up to Excellent. The animal share is moderate and the starch is not small.
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Our view
Likely to suit
- Owners who want doses printed: methionine, glucosamine, chondroitin and carnitine all have figures
- Dogs that bolt their food. The pellet softens in water and does not expand
- A change from poultry to red meat to fish on the same underlying recipe
- Trace minerals in chelated form, spelled out on the panel
- Every size of dog, with feeding guidance from 1kg lapdogs to 60kg giants
Worth watching
- Plenty of carbohydrate in all seven, as you would expect of a pressed pellet
- Oats in the Haggis and rice in the Lamb, with rice protein at 7% in both
- Green-lipped mussel in the Venison and Trout and the White Fish
Written by our editorial team. Independent guidance, not veterinary advice.
How this scores
How we scoreThe details
Dog fit
Listed for puppies, adults and seniors of every size. Only the Turkey and Duck prints a calcium figure, so that is the check for a large-breed puppy.
Cold pressed
Puppy, Adult, Senior
Toy, Small, Medium, Large, Giant
White Fish
The score, in context
- Chicken 73.7
- Turkey 73.7
- Venison 71.7
- Lamb 68.1
- Haggis 67.8
- Salmon 67.1
- White Fish 57.5
Seven recipes across Excellent and Good. Typical dry food: Good.
Strong labelling holds the range up, and a moderate animal share with plenty of starch keeps it from climbing further.
What's in it
- Dried ground white fish29.5%White fish, with no species named.
- Sweet potato28.5%
- Potato flakes27.5%Potato carries this one where peas or tapioca carry the others.
- Hydrolysed fish5%
- Beet pulp, rapeseed oil, fish oil2%, 1.5%, 1.5%
- Carrot, spirulina, seaweed, kale1% down to 0.5%
- Inactivated yeast postbiotic0.4%4 g/kg, the gut side of the tail.
- Green-lipped mussel0.25%Joins the joint pair; a shellfish.
- Glucosamine, chondroitin sulphate, carnitine400, 300, 50 mg/kgJoint pair and fat metabolism, every dose printed.
- Chicory, inulin, MOS, yucca, herbs, cranberry, turmeric, ginger500 mg/kg and below
Chelated zinc, iron, manganese and copper, iodine as calcium iodate, and vitamins A, D3 and E.
Green-lipped mussel is on the label, which matters on a shellfish-free plan.
No calcium figure on the label. It is listed for puppies, so ask Wilsons before a large-breed puppy grows on it.
Named ingredients
Against the range
- Starch
- Potato flakes 27.5%
- Peas or tapioca in most others.
- Meat
- White fish 29.5%
- Second only to the Chicken's 30%.
- Energy
- 381 kcal per 100g
- Matches the Chicken, the highest here.
The pea-free option in the range, for a dog fine with potato and shellfish.
Every recipe is cold pressed: a dried ground meat leads, a hydrolysate of the same animal follows at 4% to 6%. A starch base of sweet potato with peas, tapioca, rice, oats or potato carries the pellet. The analyses barely move, with protein at 27.2% to 28.3% and fat at 15.2% to 15.5% of dry matter.
The functional tail is shared. A yeast postbiotic at 4 g/kg, MOS at 500 mg/kg, glucosamine at 400 mg/kg, chondroitin at 300 mg/kg and carnitine at 50 mg/kg appear on every label. Only the Turkey and Duck declares its moisture; the other six are worked from an assumed 8%.
Nutritional analysis
Declared analysis
26%
14%
3%
8%
Dry weight
28.3%
15.2%
3.3%
8.7%
44.5%
As-fed composition
Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.
34.6%
57.8%
2.5%
3%
2.1%
Pricing & size
- Price per kilo
- £6.55 (RRP)
- Pack
- 2kg bag, 10kg bag, 3x 10kg bag
- A 15kg dog eats (our estimate)
- 215 g a day
- Cost per day, 15kg dog
- £1.41
Middle of the market for a cold-pressed food, and fair value for what is in it.
Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.
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