Wild Pet Food

Wild Pet Food Gentle Cold-Pressed: Fish + Insect Protein review

Name: Wild Pet Food Gentle Cold-Pressed: Fish + Insect Protein
Brand: Wild Pet Food

68.7/100Good

Cold pressedPuppyAdult

Flavour

The softer-landing line from Wild: the insect protein and plasma the brand is known for, set on a potato base where its completes go meat-heavy. It feeds like a familiar cold-pressed pellet with an unfamiliar protein inside. All three recipes sit in our Good band, and the one weak spot on the label is a mineral line it never breaks down.

Where to buy: coming soon

Live retailer links are coming soon. Once we have them from UK retailers, where to buy and the best price will appear here.

Our view

Likely to suit

Dogs new to cold pressing. The pellet is served dry and breaks apart in water without swelling
Owners keeping cereals off the label
A red meat, a poultry and a fish option on an otherwise identical recipe
Dogs of every build, toy breeds to giants
Owners happy with a mineral top-up in the mix

Worth watching

Potato at 20%, the biggest single entry after the meats
Insect protein at 15% in every recipe, which rules all three out of a single-animal exclusion plan
Minerals declared only as a 2% line
Brewer's yeast on all three lists, if yeast is something you track

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score

68.7/100Good

Protein and processingGood

Nutritional balanceGood

TransparencyOutstanding

ValueGood

The details

Dog fit

Listed for puppies, adults and seniors of every size. The daily amount is our estimate, so weigh portions for the first weeks and adjust by condition.

Food type

Cold pressed

Life stage

Puppy, Adult, Senior

Breed size

Toy, Small, Medium, Large, Giant

Main protein

Fish

The score, in context

Beef + Insect Protein 69.8
Chicken + Insect Protein 69.0
Fish + Insect Protein 68.7

All three Good. Typical dry food: Good.

There is barely anything between the three, so let the animal make the choice.

What's in it

Wild caught blue whiting28%No liver in this one.
Insect protein15%
Plasma5%From blood, so not a fish-only bowl.
Potato, sweet potato20%, 6%
Cold-pressed sunflower oil4%Stands in for the animal fat.
Peas, apple, carrot4% each
Linseed, beet pulp3% each
Minerals2%
Brewer's yeast, seaweed1% each

Named ingredients

*Animal Ingredients - All dehydrated before weighing*, Wild Caught Blue Whiting 28%, Insect Protein 15%, Plasma 5%, *Fruit/Veggie/Superfood Blend - All dehydrated before weighing*, Potato 20%, Sweet Potato 6%, Cold-Pressed Sunflower Oil 4%, Peas 4%, Apple 4%, Carrot 4%, Linseed 3%, Beet Pulp 3%, Minerals 2%, Brewer's Yeast 1%, Seaweed 1%

Against the range

Fat source: Sunflower oil; Tallow or chicken oil in the other two.
Ash, dry matter: 11.8%; Highest in the line; 8.5% on the others.
Carbohydrate, dry matter: 37.6%; Lowest in the line.

The leanest on starch of the three, with energy between the other two.

All three share one build. Insect protein at 15% and plasma at 5% sit beside the headline animal, and everything on the list is dehydrated before weighing, so the percentages compare with each other. No total is printed for the animal block.

The plant half is identical across the range: potato at 20%, sweet potato at 6%, then peas, apple and carrot, linseed, beet pulp, brewer's yeast and seaweed. Minerals come as a flat 2% line with nothing itemised. What changes is the animal and the fat that travels with it.

Nutritional analysis

Declared analysis

Energy

364 kcal/100g

Protein

32%

Fat

11%

Fibre

4.1%

Ash

11%

Moisture

Dry weight

Protein

34.4%

Fat

11.8%

Fibre

4.4%

Ash

11.8%

Carbs

37.6%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

43%

Carbs

33%

Veg

Oils

Other

11%

Pricing & size