Wild Pet Food

Wild Pet Food 80/20 Fresh Frozen: Beef review

Name: Wild Pet Food 80/20 Fresh Frozen: Beef
Brand: Wild Pet Food

87.3/100Outstanding

FreshPuppyAdult

Flavour

Fresh frozen tubs on one plain formula, and all five sit comfortably in our Outstanding band. Every animal entry is named and pinned to a percentage, from beef heart at 25% to cod at 80%. Four of the five keep their meat to a single animal.

Where to buy: coming soon

Live retailer links are coming soon. Once we have them from UK retailers, where to buy and the best price will appear here.

Our view

Likely to suit

Owners who want every animal ingredient named with its own percentage
Organ meat eaters: heart, liver, kidney and lung carry much of the range
Mixed-age households, since all five are listed for every life stage
A single animal per bowl, with beef, chicken, duck and cod each getting a recipe
Toy breeds and giants alike

Worth watching

Freezer food that thaws in the fridge, so plan meals a day ahead
Whole egg powder in four of the five blends
No calcium printed. Ask Wild before rearing a large breed puppy on it

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score

87.3/100Outstanding

Protein and processingOutstanding

Nutritional balanceOutstanding

TransparencyOutstanding

ValueOutstanding

The details

Dog fit

Listed for every life stage and size. For a large breed puppy, the calcium figure is the one to get from Wild before the first delivery.

Food type

Fresh

Life stage

Puppy, Adult, Senior

Breed size

Toy, Small, Medium, Large, Giant

Main protein

Beef

The score, in context

Beef 87.3
Duck 87.2
Surf 87.0
Chicken 86.8
Fish 86.3

All five Outstanding. Typical fresh food: Outstanding.

All four pillars read Outstanding on every recipe and none stands apart, so choose on the meat your dog gets on with.

What's in it

Beef heart25%No muscle meat at all in this recipe.
Beef kidney, beef lung20% each
Beef liver15%B12, vitamin A and copper, and the label says exactly how much.
Carrot5%Beta carotene and soluble fibre.
Sweet potato, chia seed, broccoli3%, 3%, 2%Chia brings plant omega 3.
Apple, blackcurrant, spinach & kelp, pumpkin powder, mineral mix1% eachThe kelp is where most of the iodine arrives.
Whole egg powder1%Egg on the label, behind the single meat.
Algae oil0.2%Marine omega 3 with no fish behind it.

The same itemised panel on all five: trace minerals as amino acid chelates, zinc at 40mg/kg, with vitamins A, D3 and E and a working set of prebiotics.

Named ingredients

*Animal Ingredients (All of UK origin) - 80%*, Beef Heart 25%, Beef Kidney 20%, Beef Lung 20%, Beef Liver 15%, *Fruit/Veggie/Superfood Blend - 20%*, Carrot 5%, Sweet Potato 3%, Chia Seed 3%, Broccoli 2%, Apple 1%, Blackcurrant 1%, Spinach & Kelp 1%, Whole Egg Powder 1%, Pumpkin Powder 1%, Mineral Mix 1%, Algae Oil 0.2%

Against the range

Meat: Heart, kidney, lung and liver only; Mince leads the chicken and duck
Fat, dry matter: 23.3%; 18.5% on the fish to 25.8% on the duck
Energy: 133 kcal per 100g; Among the denser options

The most offal-forward recipe Wild sells, and unusually open about it.

One formula throughout: 80% animal ingredients, all of UK origin, every one named with a percentage, and much of it organ. The other 20% is a near-identical blend of carrot, sweet potato, chia, broccoli and smaller fruit and veg, closed by algae oil. Four of the five carry whole egg powder.

Moisture runs from 69% to 73%. Protein converts to 51.6% to 59.3% of dry matter, and estimated carbohydrate never climbs above 9.5%.

Nutritional analysis

Declared analysis

Energy

133 kcal/100g

Protein

17%

Fat

Fibre

0.77%

Ash

Moisture

70%

Dry weight

Protein

56.7%

Fat

23.3%

Fibre

2.6%

Ash

10%

Carbs

7.4%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

40.7%

Carbs

1.5%

Veg

15.1%

Oils

0.1%

Other

42.7%

Pricing & size