Wild Pet Food 80/20 Fresh Frozen: Fish review

All five recipes land in our Outstanding band. None stands apart from the others. Fresh food is strong company to keep, since the typical fresh recipe already reaches that same top band, and these sit comfortably inside it rather than scraping in at the edge. All four pillars read Outstanding on every recipe, so choose on the meat your dog gets on with.

Ingredients, as declared: *Animal Ingredients (All of UK origin) - 80%*, Cod 80%, *Fruit/Veggie/Superfood Blend - 20%*, Carrot 5%, Sweet Potato 3%, Chia Seed 3%, Broccoli 2%, Apple 1%, Blackcurrant 1%, Spinach & Kelp 1%, Whole Egg Powder 1%, Pumpkin Powder 1%, Mineral Mix 1%, Coriander 1%, Citric Acid 0.5%, Algae Oil 0.2%

Fresh frozen means the food never sees the temperatures that dry a kibble, so what goes into the tub is close to what comes out of it. Moisture runs from 69% on the Duck to 73% on the Fish, which is why the portions look large next to a biscuit scoop while the dry matter behind them is dense. Protein converts to between 51.6% and 59.3% of dry matter across the five, and the estimated carbohydrate never climbs above 9.5%.

The animal 80% is mostly organ, and that reads as a deliberate choice rather than a thrifty one. The Beef recipe is heart, kidney, lung and liver with no muscle meat at all, while the Chicken and the Duck open with mince and finish with heart and liver. For B12, vitamin A and copper, nothing in the bowl beats liver. It counts for more here because the label says exactly how much of it there is.

The 20% blend barely changes from recipe to recipe. Carrot sits at 5%, sweet potato and chia seed at 3% each and broccoli at 2%, then apple, blackcurrant, spinach and kelp, whole egg powder and pumpkin powder at 1% apiece. Carrot does the work for beta carotene and soluble fibre, chia brings plant omega 3, and the kelp is where most of the iodine arrives. Algae oil at 0.2% closes every label, a marine omega 3 source that needs no fish behind it.

The added panel is identical on all five and it is properly itemised. Amino acid chelates supply the trace minerals, the form usually chosen for absorption. Zinc is dosed at 40mg/kg, iron at 32mg/kg, manganese at 4mg/kg, copper at 3.2mg/kg and iodine at 0.6mg/kg, with vitamins A, D3 and E behind them. Around those sits a small working set: chicory and inulin as prebiotics, mannan oligosaccharides alongside, yucca for stool odour, and rosemary and tocopherol extracts keeping the fats fresh.

Only the Fish label differs at the tail, where coriander at 1% and citric acid at 0.5% help a white fish recipe stay stable. Cod carries the entire 80% there, so apart from the egg powder in the blend, no land animal appears on that label at all.

Cod alone at 80%, plus coriander at 1% and citric acid at 0.5% that no other label here carries. It is the leanest of the five at 18.5% fat on a dry matter basis and 113 kcal per 100g, so portions run largest. Protein is the range's highest here at 59.3% of dry matter. It suits a dog who needs the bowl kept lighter.

The Beef, Chicken, Fish and Surf & Turf are £10.47 a kilo, with the Duck at £11.52. Every recipe comes in 400g portions, and there is a 16kg Feed the Pack option for a full freezer.

Start with about 840 kcal a day for a 15kg adult dog in moderate condition (110 × bodyweight^0.75, the standard maintenance estimate). That is roughly 609 to 743 grams a day depending on the recipe. That works out at between £6.61 and £7.78 a day, with the richer Duck feeding in the smallest portions and the lean Fish in the largest.