Wild Pet Food

Wild Pet Food 80/20 Complete: Fish review

Name: Wild Pet Food 80/20 Complete: Fish
Brand: Wild Pet Food

83.4/100Outstanding

Cold pressedPuppyAdult

Flavour

A cold-pressed food that reads like raw on paper, and all five recipes sit in our Outstanding band. Protein runs above 50% everywhere and carbohydrate lands where raw food usually does, far below a typical pressed food. Every entry on the label carries a percentage, right down to a named probiotic strain.

Where to buy: coming soon

Live retailer links are coming soon. Once we have them from UK retailers, where to buy and the best price will appear here.

Our view

Likely to suit

Raw feeders who have had enough of the freezer: 80% of every recipe is declared as animal ingredients
Dogs kept on very little starch; the beef has carbohydrate in single figures of dry matter
Knowing where the meat came from, UK origin stated across the range
Rotation feeding, as all five share one fruit and botanical blend
Any age and any size, toy to giant

Worth watching

Whole egg in all five. Green lipped mussel and algae omega 3 sit in the shared blend, so none is egg or sea free
No vitamin and mineral premix declared. The micronutrition rides on organs, kelp and whole foods
Dense pellets: weigh the portion, a scoop will overfeed

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score

83.4/100Outstanding

Protein and processingOutstanding

Nutritional balanceOutstanding

TransparencyOutstanding

ValueOutstanding

The details

Dog fit

Labelled from puppy to senior and from toy breeds to giants. Before ordering, make sure your dog is fine with egg and shellfish, as both are in every recipe.

Food type

Cold pressed

Life stage

Puppy, Adult, Senior

Breed size

Toy, Small, Medium, Large, Giant

Main protein

Fish

The score, in context

Duck 84.8
Beef 83.8
Chicken 83.8
Surf 83.7
Fish 83.4

All five Outstanding. Typical dry food: Good.

The duck edges the range and the fish sits lowest, but the gaps are small enough to let the animal decide.

What's in it

Wild caught whole blue whiting79%The species is named outright, which happens far less often than it should. Whole fish brings its own bone.
Whole egg1%The only land animal on the list.
Cold-pressed sunflower oil3%The main added fat.
Carrot, sweet potato3% eachDehydrated, like everything else, and almost the only starch on the list.
Kelp seaweed2.5%Iodine and a wide mineral spread, standing in for a premix.
Spinach2.5%
Ground chia seeds2%Omega 3, with the algae powder further down.
Pumpkin, apple, blackcurrant1% each
Herb, botanicals and superfood blend1%Nine entries at 0.1% each and a named probiotic at 0.0023%. Seasoning at these levels, and the label says so. Green lipped mussel is in it, so no recipe is shellfish free.

No vitamin and mineral premix is declared, and there is no liver on this label, so kelp and the whole food blend carry the micronutrients.

Named ingredients

*Animal Ingredients (All of UK origin) - 80% - All dehydrated before weighing*, Wild Caught Whole Blue Whiting Fish 79%, Whole Egg 1%, *Fruit/Veggie/Superfood Blend - 20% - All dehydrated before weighing*, Cold-Pressed Sunflower Oil 3%, Carrot 3%, Sweet Potato 3%, Kelp Seaweed 2.5%, Spinach 2.5%, Ground Chia Seeds 2%, Pumpkin 1%, Apple 1%, Blackcurrant 1%, Herb, Botanicals & Superfood Blend 1% (Oregano 0.1%, Chicory Root 0.1%, Ginger 0.1%, Turmeric 0.1%, Black Pepper 0.1%, Echinacea Root 0.1%, Algae Omega 3 Powder 0.1%, Broccoli 0.1%, Green Lipped Mussel Powder 0.1%, Natural Probiotic (Gut Friendly Bacteria - Bacillus Velezensis) 0.0023%)

Against the range

Meat: Blue whiting 79%; Land animals elsewhere
Ash, as fed: 14.0%; Highest; 11.0% elsewhere
Energy: 383 kcal per 100g; Densest of the five

The obvious pick for a dog kept off land animals.

Every recipe is 80% animal ingredients and 20% fruit, vegetables and botanicals, weighed after dehydrating, with the animal side all of UK origin. The produce half is identical on all five, and so is the whole egg at 1%. What changes is the meat: one animal at 76% or 79% on four recipes, liver on the beef and chicken only, and four animals on the Surf & Turf. Protein converts to between 53.2% and 60.2% of dry matter and carbohydrate to between 8.5% and 15.0%.

Nutritional analysis

Declared analysis

Energy

383 kcal/100g

Protein

50%

Fat

14%

Fibre

2.9%

Ash

14%

Moisture

Dry weight

Protein

53.2%

Fat

14.9%

Fibre

3.1%

Ash

14.9%

Carbs

13.9%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

40%

Carbs

1.5%

Veg

15.5%

Oils

1.5%

Other

41.5%

Pricing & size