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Rude Dog Food Hypoallergenic – Venison & Lamb

Rude Dog Food

Rude Dog Food Hypoallergenic: Venison & Lamb review

74.9/100Excellent
RawPuppyAdult

Two raw tubs in our Excellent band, built for dogs with a short list of safe ingredients. The Lamb is one animal from heart to liver; the Venison & Lamb puts an uncommon meat in front. Chicken, beef and pork appear on neither label.

Where to buy: coming soon
Live retailer links are coming soon. Once we have them from UK retailers, where to buy and the best price will appear here.

Our view

Likely to suit

  • Dogs steering around chicken, beef and pork
  • A dog meeting venison for the first time
  • Exclusion trials that want every entry given a percentage
  • Homes with dogs of different ages. Both labels cover puppies through to older dogs

Worth watching

  • Salmon oil on both, and two animals in the Venison & Lamb
  • No calcium figure on either label, so ask your vet about it for a large-breed puppy

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score
74.9/100Excellent
Protein and processingExcellent
Nutritional balanceOutstanding
TransparencyOutstanding
ValueExcellent

The details

Dog fit

Listed for puppies through to older dogs. For a large-breed puppy, settle the missing calcium figure before you order.

Food type

Raw

Life stage

Puppy, Adult, Senior

Breed size

Toy, Small, Medium, Large, Giant

Main protein

Venison

The score, in context
  1. Venison 74.9
  2. Lamb 74.3

All two Excellent. Typical raw food: Outstanding.

Holding Excellent on a list this narrow is harder than it looks, and nothing separates the two, so let your dog's history with the animals decide.

What's in it
  • Venison meat35%Uncommon in dog food, which is the point for a dog that has reacted to the usual meats.
  • Lamb with bone30%Lamb carries the bone here.
  • Lamb tripe10%
  • Lamb trachea5%Cartilage, a cut rarely itemised on a label.
  • Lamb kidney, lamb liver2.5% each
  • Salmon oil0.5%
  • Butternut squash, carrot5% each
  • Seasonal greens3%
  • Raspberry and blueberry, kelp1%, 0.5%

Lamb supplies the bone and the organs, so this is not a venison-only recipe.

Named ingredients

Venison Meat - 35%, Lamb with Bone - 30%, Lamb Tripe - 10%, Lamb Trachea - 5%, Lamb Kidney - 2.5%, Lamb Liver - 2.5%, Salmon Oil - 0.5%, Butternut Squash - 5%, Carrot - 5%, Seasonal Greens - 3%, Rasberry & Blueberry - 1%, Kelp - 0.5%, Venison Meat 35%, Lamb with Bone 30%, Lamb Tripe 10%, Lamb Trachea 5%, Lamb Kidney 2.5%, Lamb Liver 2.5%, Salmon Oil 0.5%, Butternut Squash 5%, Carrot 5%, Seasonal Greens 3%, Rasberry & Blueberry 1%, Kelp 0.5%, Stated total 100%
Against the range
Lead meat
Venison, 35%
Lamb heart leads the Lamb tub.
Fat, dry matter
41.3%
31.2% in the Lamb.
Energy
170 kcal per 100g
125 kcal in the Lamb.

The richer tub, and somewhere new to go for a dog that has already tried lamb.

Both tubs are lamb-built raw, with bone in the grind and named organs, and every entry carries a percentage. The plant side is identical: butternut squash and carrot at 5% each, seasonal greens at 3%, raspberry with blueberry at 1% and kelp at 0.5%. Salmon oil at 0.5% sits on both lists.

Neither label adds a vitamin or mineral premix, and neither prints a calcium figure. What varies is the lead animal and the richness: the Lamb runs leaner, the Venison & Lamb fattier.

Nutritional analysis

Declared analysis

Energy
169.7 kcal/100g

Estimated using Modified Atwater factors*

Protein

12.6%

Fat

13.7%

Fibre

1.3%

Ash

3%

Moisture

66.8%

Dry weight

Protein

38%

Fat

41.3%

Fibre

3.9%

Ash

9%

Carbs

7.8%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

56.7%

Veg

7%

Oils

0.3%

Other

36%

Pricing & size
Price per kilo
£7.92 (RRP)
Pack
500 g tub (the only purchasable variation - the `Pot Size` attribute on some products still lists a `1kg` term, but no 1 kg variation exists in the variation JSON and the rendered dropdown offers 500 g only)
A 15kg dog eats
375 g a day
Cost per day, 15kg dog
£2.97

Premium end of the market for raw, and strong value for the recipe.

Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.

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Reviewed by Off the Leash Editorial

Last updated 28 August 2026