

Rude Dog Food
Rude Dog Food Hypoallergenic: Lamb review
Flavour
Two raw tubs in our Excellent band, built for dogs with a short list of safe ingredients. The Lamb is one animal from heart to liver; the Venison & Lamb puts an uncommon meat in front. Chicken, beef and pork appear on neither label.
Our view
Likely to suit
- Dogs steering around chicken, beef and pork
- A dog meeting venison for the first time
- Exclusion trials that want every entry given a percentage
- Homes with dogs of different ages. Both labels cover puppies through to older dogs
Worth watching
- Salmon oil on both, and two animals in the Venison & Lamb
- No calcium figure on either label, so ask your vet about it for a large-breed puppy
Written by our editorial team. Independent guidance, not veterinary advice.
How this scores
How we scoreThe details
Dog fit
Listed for puppies through to older dogs. For a large-breed puppy, settle the missing calcium figure before you order.
Raw
Puppy, Adult, Senior
Toy, Small, Medium, Large, Giant
Lamb
The score, in context
- Venison 74.9
- Lamb 74.3
All two Excellent. Typical raw food: Outstanding.
Holding Excellent on a list this narrow is harder than it looks, and nothing separates the two, so let your dog's history with the animals decide.
What's in it
- Lamb heart35%The lead entry.
- Lamb meat with bone30%The bone is where the calcium comes from.
- Lamb tripe10%Rich and easily digested.
- Lamb kidney, lamb liver5% eachLiver brings B12, vitamin A, copper and iron.
- Salmon oil0.5%
- Butternut squash, carrot5% each
- Seasonal greens3%The one category name on the label.
- Raspberry and blueberry, kelp1%, 0.5%Kelp for iodine.
Named ingredients
Against the range
- Land animals
- Lamb only
- Venison leads the other tub, with lamb behind it.
- Organs
- Kidney and liver at 5% each
- 2.5% each in the Venison & Lamb.
- Protein, dry matter
- 49.2%
- 38.0% in the Venison & Lamb.
- Fat, dry matter
- 31.2%
- 41.3% in the Venison & Lamb.
The purer exclusion recipe of the two, and the leaner at 125 kcal per 100g.
Both tubs are lamb-built raw, with bone in the grind and named organs, and every entry carries a percentage. The plant side is identical: butternut squash and carrot at 5% each, seasonal greens at 3%, raspberry with blueberry at 1% and kelp at 0.5%. Salmon oil at 0.5% sits on both lists.
Neither label adds a vitamin or mineral premix, and neither prints a calcium figure. What varies is the lead animal and the richness: the Lamb runs leaner, the Venison & Lamb fattier.
Nutritional analysis
Declared analysis
Estimated using Modified Atwater factors*
13.1%
8.3%
0.6%
2.2%
73.4%
Dry weight
49.2%
31.2%
2.3%
8.3%
9%
As-fed composition
Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.
56.7%
7%
0.3%
36%
Pricing & size
- Price per kilo
- £7.92 (RRP)
- Pack
- 500 g tub (the only purchasable variation - the `Pot Size` attribute on some products still lists a `1kg` term, but no 1 kg variation exists in the variation JSON and the rendered dropdown offers 500 g only)
- A 15kg dog eats
- 375 g a day
- Cost per day, 15kg dog
- £2.97
Premium end of the market for raw, and strong value for what goes into the tub.
Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.
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