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Rude Dog Food Complete – Beef

Rude Dog Food

Rude Dog Food Complete: Beef review

71.8/100Excellent
RawPuppyAdult

A five-flavour raw range where every entry is itemised and organ meat turns up in every tub. Four sit in our Excellent band and the Turkey a step behind in Good. Choose by which animals suit your dog.

Where to buy: coming soon
Live retailer links are coming soon. Once we have them from UK retailers, where to buy and the best price will appear here.

Our view

Likely to suit

  • Raw feeders after a proper organ share: heart, tripe, kidney and liver
  • Dogs that need starch off the plate
  • Rotation across five animals on one construction
  • Short freezer space, with 500g tubs
  • Puppies and older dogs together, as four labels cover every life stage

Worth watching

  • Salmon oil in all five, so none is fish free
  • Beef organs in the poultry tubs; check the full list
  • No calcium figure on any label
  • Freezer for the tubs, fridge for the thaw, raw hygiene after every meal

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score
71.8/100Excellent
Protein and processingExcellent
Nutritional balanceOutstanding
TransparencyOutstanding
ValueExcellent

The details

Dog fit

Four tubs are listed for every life stage and size; the Duck is for adults only. Before a large-breed puppy starts on any of them, ask your vet about calcium.

Food type

Raw

Life stage

Puppy, Adult, Senior

Breed size

Toy, Small, Medium, Large, Giant

Main protein

Beef

The score, in context
  1. Pork 73.9
  2. Duck 72.8
  3. Beef 71.8
  4. Chicken 70.0
  5. Turkey 58.9

Five recipes across Excellent and Good. Typical raw food: Outstanding.

Raw sets a high bar, so landing just under the typical raw food is good company; among the four at the top, let the animals decide.

What's in it
  • Beef heart35%
  • Beef tripe10%Digestible and rich.
  • Beef fat5%
  • Beef kidney, beef liver2.5% eachLiver carries B12, vitamin A, copper and iron.
  • Chicken and bone30%The calcium source, and it means this red meat tub is not chicken free.
  • Salmon oil0.5%Omega 3, and the reason fish is on every list.
  • Butternut squash, carrot5%, 5%
  • Seasonal greens3%The only category entry; on a strict exclusion diet the vegetable needs a name.
  • Raspberry and blueberry, kelp1%, 0.5%

Chicken and bone at 30%, so this beef tub is not chicken free.

No calcium figure, and no added premix. Ask your vet before a large-breed puppy eats it.

Named ingredients

Beef Heart - 35%, Beef Tripe - 10%, Beef Fat - 5%, Beef Kidney - 2.5%, Beef Liver - 2.5%, Chicken & Bone - 30%, Salmon Oil - 0.5%, Butternut Squash - 5%, Carrot - 5%, Seasonal Greens - 3%, Raspberry & Blueberry - 1%, Kelp - 0.5%, Beef Heart 35%, Beef Tripe 10%, Beef Fat 5%, Beef Kidney 2.5%, Beef Liver 2.5%, Chicken & Bone 30%, Salmon Oil 0.5%, Butternut Squash 5%, Carrot 5%, Seasonal Greens 3%, Raspberry & Blueberry 1%, Kelp 0.5%, Stated total 100%
Against the range
Lead meat
Beef heart 35%
Chicken, duck, pork or turkey on the others
Bone source
Chicken
Pork, duck, turkey or chicken elsewhere
Protein, dry matter
52.1%
33.8% to 53.8%

A red meat tub on a chicken frame, so read it as two animals.

Five raw tubs on one blueprint: a lead muscle meat, a bone-in cut for the calcium, two or three organ meats and salmon oil at 0.5%, then butternut squash, carrot, seasonal greens, berries and kelp. Every entry carries a percentage. There is no added vitamin or mineral premix and no printed calcium figure.

Most flavours pair more than one animal. Carbohydrate runs from nothing to 9.6% of dry matter and fat from 22.4% to 51.7%.

Nutritional analysis

Declared analysis

Energy
130.3 kcal/100g

Estimated using Modified Atwater factors*

Protein

14.6%

Fat

9.2%

Fibre

0.9%

Ash

3%

Moisture

72%

Dry weight

Protein

52.1%

Fat

32.9%

Fibre

3.2%

Ash

10.7%

Carbs

1.1%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

53.3%

Veg

7%

Oils

3.7%

Other

36%

Pricing & size
Price per kilo
£6.76 (RRP)
Pack
500 g tub (the only purchasable variation - the `Pot Size` attribute on some products still lists a `1kg` term, but no 1 kg variation exists in the variation JSON and the rendered dropdown offers 500 g only)
A 15kg dog eats
375 g a day
Cost per day, 15kg dog
£2.54

Fed to the label, a 15kg dog eats 375 grams a day of any tub, so the daily cost follows the price per kilo.

Middle of the raw shelf, and strong value for what is in the recipe.

Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.

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Reviewed by Off the Leash Editorial

Last updated 28 August 2026