

Rocco
Rocco Classic Trays: Pure Beef review
Rocco Classic Trays serve the brand's beef recipes in a peel-back tray rather than a tin. Beef and its offal carry all three, at 70% in the pure recipe and 40% to 50% where a second animal joins, with stock at 28.8% and a little linseed oil at the end. Nothing starchy appears on any of the lists. All three sit in our Excellent band.
Our view
Likely to suit
A tray peels open in one movement, which is a small mercy at six in the morning.
- Beef-loving dogs, since beef and its offal lead every recipe whatever the second animal turns out to be
- Owners who want the offal named, with heart, liver, lung and rumen each printed on the list
- Dogs that do best without cereal, since the three lists show no grain, no potato, no pea
- Dogs kept to a short list of animals, because the Pure Beef tray adds no second creature to the recipe
- Owners who would rather peel a tray than open and store a tin
Worth watching
There are a few gaps in the printing that are worth knowing about first.
- No animal is named for the stock at 28.8%, and that stops even the Pure Beef tray from being airtight on a strict elimination diet
- The printed list runs the whole Rocco Classic family together, so entries for flavours you are not buying sit alongside the one you are
- Just 0.2% linseed oil goes in as the added oil, and its omega 3 is the plant kind, not the fish kind
- The estimated carbohydrate reads higher than the recipe suggests, with no starch ingredient anywhere on the label to account for it
Written by our editorial team. Independent guidance, not veterinary advice.
How this scores
How we scoreThe Details
Dog fit
A tray peels open in one movement, which is a small mercy at six in the morning. There are a few gaps in the printing that are worth knowing about first.
Wet
Adult
Beef
The score, in context
All three trays share our Excellent band and finish level with one another. Wet is a strong field with us, and the typical adult recipe sits in our Excellent band too, so these trays are keeping pace with good company. Protein and processing reads Excellent here, transparency does the same and nutritional balance reads Outstanding: seven tenths of the tray is animal, the offal is itemised, and the full analysis is published.
What's in it
Ingredients, as declared: Ingredients, Rocco Classic: Pure Beef: 70% beef (heart, liver, meat, lung, rumen), 28.8% stock, 1% minerals, 0.2% linseed oil, Beef with Green Tripe: 50% beef (heart, liver, meat, lung), 28.8% stock, 20% beef tripe, 1% minerals, 0.2% linseed oil, Beef with Poultry Hearts: 50% beef (heart, liver, meat, lung), 28.8% stock, 20% poultry hearts, 1% minerals, 0.2% linseed oil, Beef with Chicken: 40% beef (heart, liver, meat, lung), 30% chicken (heart, meat, liver, neck, gizzards), 28.8% stock, 1% minerals, 0.2% linseed oil, Beef with Game: 50% beef (heart, liver, meat, lung), 28.8% stock, 20% game (heart, meat, liver, lung, rumen), 1% minerals, 0.2% linseed oil, Beef with Lamb: 40% beef (heart, liver, meat, lung), 30% lamb (heart, meat, liver, lung, rumen), 28.8% stock, 1% minerals, 0.2% linseed oil, Beef with Salmon: 50% beef (heart, liver, meat, lung), 28.8% stock, 20% salmon, 1% minerals, 0.2% linseed oil, Beef with Reindeer: 50% beef (heart, liver, meat, lung), 28.8% stock, 20% reindeer (heart, liver, lung, tripe), 1% minerals, 0.2% linseed oil, Beef with Veal Hearts: 50% beef (heart, liver, meat, lung), 28.8% stock, 20% veal hearts, 1% minerals, 0.2% linseed oil
Named ingredients
Nutritional additives
_Nutritional additives:_ Vitamin D3 200 IU, vitamin E (all-rac-alpha-Tocopheryl acetate) 30mg, zinc (zinc sulphate, monohydrate)15mg, manganese (manganese(II)-sulphate, monohydrate) 3mg, iodine (calcium iodate, anhydrous) 0.75mg, biotin 300mcg
Ingredient notes
Beef is the constant, printed as heart, liver, meat, lung and rumen, so you are getting a real mix of muscle and organ rather than one standing in for the other. Rumen is the first stomach chamber, the same material sold as green tripe, and dogs tend to fall on it with enthusiasm.
Where a second animal joins, the label names it and gives it a figure of its own: lamb at 30% on one tray and salmon at 20% on another. That is a generous share for a partner ingredient and it shows in the analysis.
The liquid is stock at 28.8%. On all three labels it is the one entry that never says which animal it came from. That matters where an allergy has been diagnosed, since it leaves a door open on the tray that otherwise reads as a single-animal recipe.
Linseed oil at 0.2% and minerals at 1% finish the list. Linseed is a good plant source of omega 3 and useful for coat condition. At this level it is a garnish on an otherwise very meaty recipe.
Protein converts to between 43.6% and 44.8% of dry matter and fat to between 26.0% and 27.6%, both healthy readings for a wet food. The carbohydrate estimate is the odd one out at 18.8% to 20.8% of dry matter, because there is nothing starchy on the list to produce it. That figure is not measured. It is what is left once everything else is taken off the total. On a meat-only label it is better read as slack in the analysis than as a spoonful of cereal.
Every entry in the added panel carries a printed figure: vitamin D3 at 200 IU, vitamin E at 30mg, zinc at 15mg, manganese at 3mg, iodine at 0.75mg and biotin at 300mcg. A good many wet labels do not bother to declare that much.
How this variety differs
Beef alone at 70%, across heart, liver, meat, lung and rumen, with only stock, minerals and linseed oil behind it. Of the three trays this is the simplest, so reach for it where other animals are being kept out. Bear in mind that the stock itself goes unnamed. Its carbohydrate estimate, at 20.8% of dry matter, is the largest of the three.
Price and value
£3.02 a kilo, in 300g trays sold in packs of 9 and 27.
For a 15kg adult dog in moderate condition that comes to about £2.11 to £2.13 a day, or roughly 700 to 706 grams. The energy behind those amounts is about 840 kcal a day (110 × bodyweight^0.75, the standard maintenance estimate). That is a little over two trays a day.
Nutritional analysis
Declared analysis
11%
6.5%
0.4%
1.9%
75%
Dry weight
44%
26%
1.6%
7.6%
20.8%
As-fed composition
Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.
70%
28.8%
0.2%
1%
Pricing & size
- Pack size
- 9 x 300g · 27 x 300g (Saver Pack)
- Retailer pricing
- Coming soon
Live retailer pricing is not yet available for this food. Prices, cost per day and where to buy will appear here once retailer data is live.
Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.
Related dog food guides
Ranked shortlists that include foods like this one.






