

Nutrivet
Nutrivet Instinct Growth & Nutrients review
A very high protein growth kibble on chicken, lamb and turkey, reading Excellent on our scoring. Protein converts to 50.0% of dry matter, rare in a puppy food, and carbohydrate to 21.7%. The catch is the label: no ingredient carries a percentage and no calcium figure is printed.
Our view
Likely to suit
- Pups who thrive on a genuinely meat-forward bowl, at 45.0% protein as fed
- Keeping starch down: 21.7% of dry matter against 39.0% for the typical puppy dry food
- Households fine with mixed meats, chicken through to salmon and whole egg
- Early joint and gut support, from chondroitin sulphate and N-acetyl-glucosamine to FOS and MOS
- A natural antioxidant tail of rosemary and green tea extracts
Worth watching
- No percentages anywhere, so list order is the only clue to how much meat is in the bag
- Chicken, lamb, turkey, salmon and egg, plus an unnamed poultry liver hydrolysate
Written by our editorial team. Independent guidance, not veterinary advice.
How this scores
How we scoreThe details
Dog fit
Listed for puppies of every size, but with no calcium figure a large or giant breed owner needs that number from Nutrivet first. Set the daily ration week by week from the growth chart and your pup's condition.
Dry
Puppy
Toy, Small, Medium, Large, Giant
Chicken
The score, in context
- Nutrivet Instinct Growth & Nutrients 71.9
All one Excellent. Typical dry food: Good.
On the analysis alone it would climb higher; missing percentages, a missing calcium figure and an unnamed additive panel hold it where it is.
What's in it
- Chicken, lamb, turkeyThe first three places. No percentages to check the billing against.
- Potato, peasWhat starch there is.
- Chicken oil and fat, salmon
- Dried whole eggs, dried chicken, dried lambThe dried entries do the quiet heavy lifting on protein.
- Protein from dried peas, salmon oil, beet pulp
- Green beans, sweet potato, tomato, apple, alfalfa, chicory root, yeast, fennel leaf, cranberry, blackcurrant jellyGarnish level. Chicory root for its prebiotic inulin.
- Dried plasma protein, poultry liver hydrolysateNeither names its animal, so duck and goose stay possibilities.
- Potassium chloride, calcium carbonateCalcium is added, yet no calcium figure is printed.
- FOS, MOS, taurine, seaweed extracts, yucca
- Chondroitin sulphate, N-acetyl-glucosamine, L-carnitine tartrate, rosemary and green tea extractsA long, thoughtful tail with no doses.
Vitamins A and D3 and six trace minerals with amounts, but no chemical forms, no vitamin E and antioxidants with no substance named.
No calcium figure on a bag listed for every breed size. Ask Nutrivet before rearing a large or giant pup on it.
Named ingredients
Against the range
Nutritional analysis
Declared analysis
Estimated using Modified Atwater factors*
45%
16%
2%
7.5%
10%
Dry weight
50%
17.8%
2.2%
8.3%
21.7%
As-fed composition
Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.
80.5%
17.1%
2.2%
Pricing & size
- Price per kilo
- £3.32 (RRP)
- Pack
- 3 kg, 12 kg
- A 15kg dog eats (our estimate)
- 205 to 250 g a day, 230 in the middle
- Cost per day, 15kg dog
- £0.76
Our energy estimate gives a 10kg pup aged four to twelve months roughly 196g to 239g a day.
You pay a little more than the analysis alone would justify.
Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.
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