Skip to content
Off the Leash
Nutrivet Instinct Growth & Nutrients – —

Nutrivet

Nutrivet Instinct Growth & Nutrients review

71.9/100Excellent
DryPuppy

A very high protein growth kibble on chicken, lamb and turkey, reading Excellent on our scoring. Protein converts to 50.0% of dry matter, rare in a puppy food, and carbohydrate to 21.7%. The catch is the label: no ingredient carries a percentage and no calcium figure is printed.

Where to buy: coming soon
Live retailer links are coming soon. Once we have them from UK retailers, where to buy and the best price will appear here.

Our view

Likely to suit

  • Pups who thrive on a genuinely meat-forward bowl, at 45.0% protein as fed
  • Keeping starch down: 21.7% of dry matter against 39.0% for the typical puppy dry food
  • Households fine with mixed meats, chicken through to salmon and whole egg
  • Early joint and gut support, from chondroitin sulphate and N-acetyl-glucosamine to FOS and MOS
  • A natural antioxidant tail of rosemary and green tea extracts

Worth watching

  • No percentages anywhere, so list order is the only clue to how much meat is in the bag
  • Chicken, lamb, turkey, salmon and egg, plus an unnamed poultry liver hydrolysate

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score
71.9/100Excellent
Protein and processingGood
Nutritional balanceOutstanding
TransparencyPoor
ValueExcellent

The details

Dog fit

Listed for puppies of every size, but with no calcium figure a large or giant breed owner needs that number from Nutrivet first. Set the daily ration week by week from the growth chart and your pup's condition.

Food type

Dry

Life stage

Puppy

Breed size

Toy, Small, Medium, Large, Giant

Main protein

Chicken

The score, in context
  1. Nutrivet Instinct Growth & Nutrients 71.9

All one Excellent. Typical dry food: Good.

On the analysis alone it would climb higher; missing percentages, a missing calcium figure and an unnamed additive panel hold it where it is.

What's in it
  • Chicken, lamb, turkeyThe first three places. No percentages to check the billing against.
  • Potato, peasWhat starch there is.
  • Chicken oil and fat, salmon
  • Dried whole eggs, dried chicken, dried lambThe dried entries do the quiet heavy lifting on protein.
  • Protein from dried peas, salmon oil, beet pulp
  • Green beans, sweet potato, tomato, apple, alfalfa, chicory root, yeast, fennel leaf, cranberry, blackcurrant jellyGarnish level. Chicory root for its prebiotic inulin.
  • Dried plasma protein, poultry liver hydrolysateNeither names its animal, so duck and goose stay possibilities.
  • Potassium chloride, calcium carbonateCalcium is added, yet no calcium figure is printed.
  • FOS, MOS, taurine, seaweed extracts, yucca
  • Chondroitin sulphate, N-acetyl-glucosamine, L-carnitine tartrate, rosemary and green tea extractsA long, thoughtful tail with no doses.

Vitamins A and D3 and six trace minerals with amounts, but no chemical forms, no vitamin E and antioxidants with no substance named.

No calcium figure on a bag listed for every breed size. Ask Nutrivet before rearing a large or giant pup on it.

Named ingredients

Chicken, lamb, turkey, potato, peas, chicken oil and fat, salmon, dried whole eggs, dried chicken, dried lamb, protein from dried peas, salmon oil, beet pulp, green beans, sweet potato, tomaton, apple, alfalfa, chicory root, yeast, fennel leaf, cranberry, blackcurrant jelly, dried plasma protein, poultry liver hydrolysate, potassium chloride, calcium carbonate, fructo-oligosaccharides (FOS), mannan-oligosaccharides (MOS), taurine, fucus vesiculosus (bladderwrack) extract, ascophyllum nodosum (clubweed) extract, yucca schidigera extract, chondroitin sulphate, N-acetyl-glucosamine, L-carnitine tartrate, rosemary extract, green tea extract.
Against the range

Nutritional analysis

Declared analysis

Energy
361.8 kcal/100g

Estimated using Modified Atwater factors*

Protein

45%

Fat

16%

Fibre

2%

Ash

7.5%

Moisture

10%

Dry weight

Protein

50%

Fat

17.8%

Fibre

2.2%

Ash

8.3%

Carbs

21.7%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

80.5%

Carbs

17.1%

Oils

2.2%

Pricing & size
Price per kilo
£3.32 (RRP)
Pack
3 kg, 12 kg
A 15kg dog eats (our estimate)
205 to 250 g a day, 230 in the middle
Cost per day, 15kg dog
£0.76

Our energy estimate gives a 10kg pup aged four to twelve months roughly 196g to 239g a day.

You pay a little more than the analysis alone would justify.

Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.

Related dog food guides

Ranked shortlists that include foods like this one.

All reviews

Featured feeding accessories

All feeding accessories
Beco Steady Bowl

Beco

Steady Bowl

A recycled plastic dog bowl with a wide weighted base that stays where you put it.

£
View on Amazon
Petface Pet Food Scoop

Petface

Pet Food Scoop

A light plastic food scoop that makes measuring kibble a daily habit.

£
View on Amazon
Petface Ceramic Bone Bowl, 15cm

Petface

Ceramic Bone Bowl, 15cm

A 15cm ceramic dog bowl in cream and green, sized for toy and small breeds.

£
View on Amazon
Mason Cash Cane Dog Bowl, 20cm

Mason Cash

Cane Dog Bowl, 20cm

The Derbyshire stoneware classic, a 20cm dog bowl holding 1.6 litres and dishwasher safe.

££
View on Amazon

Reviewed by Off the Leash Editorial

Last updated 28 August 2026