

Nutrivet
Nutrivet Instinct Senior review
A grain-free senior kibble that keeps an older dog's dinner meaty. Protein reaches 42.4% of dry matter and carbohydrate only 23.3%, against 46.2% for the typical adult dry food. It lands in our Good band, held back by what the label leaves unprinted.
Our view
Likely to suit
- Older dogs whose appetite has not slowed down
- Joint support on the list: chondroitin sulphate and N-acetyl-glucosamine
- Seniors kept off cereal, with potato, peas and sweet potato as the starch
- A middle-aged and an old dog sharing one bag
- Fussy veterans. Dried plasma proteins and a poultry hydrolysate add flavour
Worth watching
- Four animals on the list, so no use for an elimination trial
- Fat at 23.0% and about 407 kcal per 100g, generous for a dog on gentle walks
- Joint entries named without a dose
- Salmon and salmon oil, so it is not fish free
Written by our editorial team. Independent guidance, not veterinary advice.
How this scores
How we scoreThe details
Dog fit
Listed for adult and senior dogs. Start from about 206 grams a day for a 15kg dog and let the waistline adjust it, since the bowl is rich.
Dry
Adult, Senior
Chicken
The score, in context
- Nutrivet Instinct Senior 68.9
All one Good. Typical dry food: Good.
The analysis earns the band; the missing meat percentages, joint doses and calcium figure are what hold transparency down.
What's in it
- Chicken, lamb, turkeyUsually means fresh, so much of the weight leaves as water. No percentage on any of them.
- Potato, peas
- Chicken oil and fat, salmonSalmon is the fourth animal.
- Dried whole egg, dried chicken, dried lambThe dried meats carry much of the finished protein.
- Protein from dried peas, salmon oilA refined plant protein, lifting the figure without meat.
- Beetroot pulp, green beans, sweet potato
- Tomato, apple, alfalfa, chicory root, yeast, fennel leaf, cranberry, blackcurrant jellySeasoning, not substance.
- Dried plasma proteins, poultry hydrolysateFor flavour. The hydrolysate names no bird.
- FOS, MOS, taurine, bladderwrack, clubweed, yuccaPrebiotics, heart support, seaweed minerals and stool odour.
- Chondroitin sulphate, N-acetyl-glucosamine, L-carnitine tartrateThe senior package, all undosed.
Vitamins A and D3 with iron, copper, manganese, zinc, iodine and selenium, each given in mg/kg.
No calcium figure is printed on the label.
Named ingredients
Against the range
One grain-free senior recipe. Chicken, lamb and turkey open the label, salmon follows, and dried chicken and dried lamb carry much of the finished protein. Potato, peas and sweet potato do the binding, and the tail holds the senior extras: seaweeds, taurine, L-carnitine and a joint pair.
Nutritional analysis
Declared analysis
Estimated using Modified Atwater factors*
39%
23%
2%
6.5%
Dry weight
42.4%
25%
2.2%
7.1%
23.3%
As-fed composition
Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.
80.6%
16.9%
0.2%
2.2%
Pricing & size
- Price per kilo
- £6.15 (RRP)
- Pack
- 3 kg, 12 kg
- A 15kg dog eats (our estimate)
- 185 to 225 g a day, 205 in the middle
- Cost per day, 15kg dog
- £1.26
Premium end of the market for a dry food, and fair value for the quality.
Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.
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