

Nutrivet
Nutrivet Instinct Atlantic Ten Fish review
Ten fish named one by one, from herring, salmon, cod and sardines at the top to hake and sea bream further down. Few fish recipes are built with that much specificity, and it lands in our Excellent band. The name does not mean fish only, though: chicken and egg turn up in support.
Our view
Likely to suit
- A dog that loves fish, with all ten species named on the label
- Coats that have lost their shine. Salmon oil and fish oil sit alongside the whole fish
- Owners who want a protein-heavy bowl, 40% declared on the panel
- Stiffer dogs: chondroitin sulphate, N-acetyl-glucosamine and methylsulfonylmethane are all written in
Worth watching
- Dried chicken, chicken oil and fat, dried egg and a poultry hydrolysate, so it is not poultry free
- Iodine declared at 20 mg per kilo against 2 mg on the brand's other recipes, with two seaweed extracts as well
Written by our editorial team. Independent guidance, not veterinary advice.
How this scores
How we scoreThe details
Dog fit
Listed for adult dogs of every size. Our daily amount is an estimate, so judge the portion by your dog's condition.
Dry
Adult
Toy, Small, Medium, Large, Giant
Fish
The score, in context
- Nutrivet Instinct Atlantic Ten Fish 73.5
All one Excellent. Typical dry food: Good.
The panel lifts it to Excellent; a list with no percentages and an estimated energy figure keep it there.
What's in it
- Herring, salmon, cod, sardinesFresh fish leading the list, oily kinds that bring their own omega 3.
- Potato, peasThe starch.
- Chicken oil and fatHigh on a fish-named list.
- Dried mackerel, pollack, whiting, sea bass, sea bream, hakeDried, so they count for more than their place suggests.
- Dried chicken, dried whole egg
- Salmon oil, fish oil
- Dried pea proteinCounts towards the panel without doing as much for a dog as the fish. No percentage to size it.
- Beet pulp, vegetables, lentils, sweet potato, fruit
- Plasma proteins, poultry hydrolysate, grape seedThe hydrolysate is the palatant. Grape seed is an antioxidant source, not the part of the grape that causes trouble.
- Prebiotics, taurine, seaweed extracts, joint compounds, mint, herbsBladderwrack and clubweed bring iodine of their own.
Vitamins A and D3 with iron, copper, manganese, zinc and selenium, and iodine at 20 mg per kilo, printed as the label gives it.
Iodine at 20 mg per kilo is ten times the brand's other recipes. It may be genuine for a fish and seaweed food, or a decimal error.
Not poultry free despite the name.
Named ingredients
Against the range
Nutritional analysis
Declared analysis
Estimated using Modified Atwater factors*
40%
16%
2%
6.5%
10%
Dry weight
44.4%
17.8%
2.2%
7.2%
28.4%
As-fed composition
Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.
87.1%
10.6%
1.4%
0.9%
Pricing & size
- Price per kilo
- £3.74 (RRP)
- Pack
- 3 kg, 12 kg
- A 15kg dog eats (our estimate)
- 185 to 225 g a day, 205 in the middle
- Cost per day, 15kg dog
- £0.77
Good value for what the analysis shows.
Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.
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