

Naturo
Naturo Adult Superfoods Trays: Turkey review
Naturo Adult Superfoods Trays put one named animal at 70% of the tray and then decorate it with the sort of ingredient list that ends up photographed on the front of the box. Chicken, Turkey and Salmon each lead a recipe of their own, and a single 14% fruit and vegetable entry carries the plant side. A long tail of powders runs from broccoli and beetroot down to ginger. Our Excellent band takes all three trays.
Our view
Likely to suit
Whether your dog leans towards poultry or towards fish, each tray keeps its headline animal in the foreground.
- Owners who like the meat share printed plainly, since the named animal takes 70% of every tray
- Not a grain on any of the three labels, with spinach, blueberries and a little sweet potato carrying the plant side, so a cereal avoiding dog is at home here
- A fish-only household, because the Salmon tray keeps to one animal from the meat right through to the added oil
- Dogs that need plenty of energy in a modest serving, since the Salmon tray runs to 188 kcal per 100g
- The three trays are built the same way and swap only the animal, so an owner who rotates flavours has an easy job
Worth watching
Before you settle on a case, give these labels a proper read.
- All three recipes carry salmon oil, so fish is in the Chicken and Turkey trays too, worth knowing where fish has to be avoided
- The 14% fruit and vegetable entry names sweet potato, spinach and blueberries together, and only the dried sweet potato at 2.8% carries its own figure
- The Salmon tray is a far richer bowl than the poultry pair, at 188 kcal per 100g against 126, so portions change noticeably if you swap between them
- Our carbohydrate figure comes by difference, and on the Chicken tray it works out at 22.2% of dry matter where the typical adult wet food sits at 15.8%
Written by our editorial team. Independent guidance, not veterinary advice.
How this scores
How we scoreThe Details
Dog fit
Whether your dog leans towards poultry or towards fish, each tray keeps its headline animal in the foreground. Before you settle on a case, give these labels a proper read.
Wet
Adult
Toy, Small, Medium, Large, Giant
Turkey
The score, in context
All three trays read Excellent on our scale. The typical adult wet food earns that band too, so the useful question is where inside it a food lands, and these trays are level with that middle mark in strong company. Transparency does the lifting and reads Outstanding across the three. Protein and processing is Excellent on the Chicken and the Turkey, helped by one named meat at a declared 70% and a figure beside almost everything under it. Nutritional balance reads Excellent on the Turkey and Good on the Chicken and the Salmon. The estimated carbohydrate on the poultry trays, 22.2% of dry matter on the Chicken and 20.3% on the Turkey, is the main thing keeping that pillar from reading higher.
What's in it
Ingredients, as declared: Turkey 70%, Fruit and Vegetables 14% (from 2.8% Dried Sweet Potato, Spinach and Blueberries), Minerals, Apple Cider Vinegar (with the Mother), Sunflower Oil 0.75%, Salmon Oil 0.3%, Broccoli Powder 0.13%, Beetroot Powder 0.1%, Tomato Powder 0.1%, Dried Kelp 0.08%, Cranberry Powder 0.04%, Turmeric Powder 0.03%, Ginger Powder 0.01%, Plant and Fruit Extracts, Yucca Powder, Inactivated Lactobacillus Helveticus 1.7mg/100g, Inactivated Lacticaseibacillus Paracasei 1.7mg/100g
Named ingredients
Nutritional additives
- Vitamin A 2,500IU - Vitamin D₃ 350IU - Vitamin E 40mg - Zinc (Zinc Sulphate, Monohydrate) 24mg - Iron (Iron (II) Sulphate Monohydrate) 15mg - Copper (Copper (II) Sulphate Pentahydrate) 4mg - Manganese (Manganous Sulphate Monohydrate) 3.5mg
Ingredient notes
The meat entry is the whole point of these trays. Chicken, Turkey or Salmon leads at 70%, named as one species rather than pooled into a category term, and protein converts to between 28.6% and 35.2% of dry matter depending which recipe you pick.
Behind it sits one 14% fruit and vegetable entry, opened up only as far as 2.8% dried sweet potato alongside spinach and blueberries. No cereal appears anywhere, which is what makes the range grain free. The carbohydrate reading comes by difference, so it collects everything the analysis does not name. That is why it reads higher than the plant list alone would suggest.
Then comes the superfood tail the range is named for: broccoli powder at 0.13%, beetroot and tomato at 0.1% each, kelp at 0.08%, cranberry at 0.04%, turmeric at 0.03% and ginger at 0.01%. Each one carries its own percentage, more candour than most labels bother with. All of them sit at seasoning level. They give the recipe its character while the 70% of meat gives it its substance.
Apple cider vinegar with the mother sits high in the list, and two inactivated cultures close it at 1.7mg/100g apiece. Sunflower oil at 0.75% joins salmon oil at 0.3% as the added fats, the salmon bringing marine omega 3 that a seed oil cannot.
Every added vitamin and mineral carries a printed figure: vitamin A, vitamin E, zinc, iron, copper and manganese. The two poultry trays add vitamin D3 to that panel.
How this variety differs
Turkey at 70%, the highest protein reading of the three once moisture is stripped out, at 35.2% of dry matter, with the same 126 kcal per 100g as the Chicken. A sensible move for a dog gone off chicken.
Price and value
£5.06 a kilo, the same on all three recipes, in one 395g tray size.
As a guide, a 15kg adult dog in steady condition works out at £3.37 a day on the Chicken or the Turkey, or £2.26 a day on the richer Salmon. Those come to roughly 667 grams and 447 grams respectively. The basis is an energy need of about 840 kcal a day, from the standard 110 × bodyweight^0.75 maintenance sum.
Nutritional analysis
Declared analysis
9.5%
8%
0.5%
3.5%
73%
Dry weight
35.2%
29.6%
1.9%
13%
20.3%
As-fed composition
Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.
70%
8.7%
17%
1%
3.3%
Pricing & size
- Pack size
- 395g Trays x 7 - £14.00
- Retailer pricing
- Coming soon
Live retailer pricing is not yet available for this food. Prices, cost per day and where to buy will appear here once retailer data is live.
Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.
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