Naturo

Naturo Puppy Grain Free Trays review

Name: Naturo Puppy Grain Free Trays
Brand: Naturo

69.7/100Good

WetPuppy

A grain-free chicken tray for puppies that lands in our Good band, with a label itemised more carefully than most. Chicken is declared at 65% with its broth counted in, and vegetables stand in for cereal. It is rich, at 35.2% fat on a dry matter basis, and Naturo lists it for every breed size.

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Our view

Likely to suit

Pups already fed on chicken. No other meat is named
Owners keeping cereal out of the bowl
Toy puppies through to giant ones
A growing pup that needs more from each mouthful, at 133 kcal per 100g against the 106 typical for puppy wet food
Anyone who likes a properly weighed label, down to yucca powder at 0.01%

Worth watching

Salmon oil at 0.3% puts fish in the tray, which matters on a fish-free elimination plan
No calcium printed, though the trays are offered to large and giant pups. Ask Naturo for the figure
Rich at 35.2% fat in dry matter. Measure portions for a pup that gains weight easily

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score

69.7/100Good

Protein and processingGood

Nutritional balanceExcellent

TransparencyOutstanding

ValueGood

The details

Dog fit

Listed for puppies of every size. The chart steps up quickly, so check it against this week's weight and the size your pup should finish at.

Food type

Wet

Life stage

Puppy

Breed size

Toy, Small, Medium, Large, Giant

Main protein

Chicken

The score, in context

Naturo Puppy Grain Free Trays 69.7

All one Good. Typical wet food: Excellent.

A solid tray in demanding company: puppy wet food is a strong category, and transparency here reads Outstanding.

What's in it

Chicken (including 5% chicken broth)65%The only animal. Broth is mostly water, so our estimate of the meat itself is 60%.
Vegetables (from dried potato, carrots and peas)20%One shared figure. Only the dried potato, at 3.9%, gets its own number.
Minerals
Sunflower oil0.75%A light plant fat with natural vitamin E.
Salmon oil0.3%Marine omega 3 for coat, brain and eyes. It also puts fish in the tray.
Tomato powder, dried kelp0.15%, 0.08%Kelp is a broad mineral and iodine source.
Dried cranberry, dried blueberry0.05% each
Dried chicory root, yeast0.04% eachChicory for its inulin.
Dried basil, yucca powder0.016%, 0.01%

Vitamins A, D3 and E with zinc, iron, manganese, copper and iodine as sulphates and iodate, and selenium as sodium selenite, all dosed per kilo.

No calcium figure on the label. For a large or giant breed puppy, ask Naturo for it.

Named ingredients

Chicken 65% (Including 5% Chicken Broth), Vegetables 20% (from 3.9% Dried Potato, Carrots and Peas), Minerals, Sunflower Oil 0.75%, Salmon Oil 0.3%, Tomato Powder 0.15%, Dried Kelp 0.08%, Dried Cranberry 0.05%, Dried Blueberry 0.05%, Dried Chicory Root 0.04%, Yeast 0.04%, Dried Basil 0.016%, Yucca Powder 0.01%

Against the range

One tray, with chicken the only animal and 20% vegetables in place of cereal. Nearly every entry after the chicken carries its own percentage, and there is no grouped derivative category anywhere on the label.

Nutritional analysis

Declared analysis

Energy

133 kcal/100g

Protein

Fat

9.5%

Fibre

0.5%

Ash

3.5%

Moisture

73%

Dry weight

Protein

33.3%

Fat

35.2%

Fibre

1.9%

Ash

13%

Carbs

16.6%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

60%

Added water

Veg

20.3%

Oils

1.1%

Other

13.7%

Pricing & size