

Naturo
Naturo Puppy Grain Free Trays review
Naturo Puppy Grain Free Trays are built on chicken, declared at 65% of the tray with its broth counted in, and the rest of the recipe is itemised with unusual care. A 20% vegetable share stands in for cereal and the fats come from sunflower and salmon oils. Berries and herbs close the list, with kelp among them. Protein converts to 33.3% of dry matter, energy is a declared 133 kcal per 100g, and Naturo lists the trays for every breed size. They land in our Good band.
Our view
Likely to suit
A tray is about the most straightforward way to serve wet food, and this one has plenty of chicken in it.
- Pups fed on chicken, since the tray names no other meat and puts chicken at 65% with the broth counted in
- Owners keeping the bowl free of cereal, with the vegetable share doing the work grain usually does
- Toy puppies through to giant ones, since Naturo lists these trays for every size
- Growing pups who need more from each mouthful, at 133 kcal per 100g against the 106 a puppy wet food typically gives
- Owners who like a properly weighed label, with dried basil declared at 0.016% and yucca powder at 0.01%
Worth watching
There are a few things to take in before these become the main meal.
- Chicken may be the only meat here, though salmon oil at 0.3% still puts fish in the trays and rules them out of a fish free elimination plan
- The label prints no calcium, and since these trays are listed for large and giant pups too, an owner rearing a big breed will want that figure from Naturo before committing
- The vegetables share one declared 20% figure between them, and 3.9% dried potato is the only part given a number of its own
- This is a rich recipe at 35.2% fat on a dry matter basis, so measure the portions for a pup that gains weight easily
Written by our editorial team. Independent guidance, not veterinary advice.
How this scores
How we scoreThe Details
Dog fit
A tray is about the most straightforward way to serve wet food, and this one has plenty of chicken in it. There are a few things to take in before these become the main meal.
Wet
Puppy
Toy, Small, Medium, Large, Giant
Chicken
The score, in context
The trays finish in our Good band. Puppy wet food is a strong category whose middle sits a band above that, so this is a solid tray in demanding company.
Transparency reads Outstanding and nutritional balance Excellent, with protein and processing at Good. The label explains why: chicken leads by a distance, nearly every entry after it carries its own percentage, and there is no grouped derivative category anywhere. The maker lists these trays across every breed size, which is the main practical difference from the pouch version of the same recipe.
What's in it
Ingredients, as declared: Chicken 65% (Including 5% Chicken Broth), Vegetables 20% (from 3.9% Dried Potato, Carrots and Peas), Minerals, Sunflower Oil 0.75%, Salmon Oil 0.3%, Tomato Powder 0.15%, Dried Kelp 0.08%, Dried Cranberry 0.05%, Dried Blueberry 0.05%, Dried Chicory Root 0.04%, Yeast 0.04%, Dried Basil 0.016%, Yucca Powder 0.01%
Named ingredients
Nutritional additives
- Vitamin A 1,500IU - Vitamin D₃ 250IU - Vitamin E 40mg - Zinc (Zinc Sulphate Monohydrate) 22mg - Iron (Iron (II) Sulphate Monohydrate) 15mg - Manganese (Manganous Sulphate Monohydrate) 5mg - Copper (Copper (II) Sulphate Pentahydrate) 4.50mg - Iodine (Calcium Iodate, Anhydrous) 0.75mg - Selenium (Sodium Selenite) 0.04mg
Ingredient notes
Chicken is the only animal in the tray and the label puts it at 65%, adding that 5% of that is chicken broth. Broth is mostly water with flavour in it, so the protein-bearing meat sits slightly below the headline, and our own estimate of the meat share comes out at 60%. Most puppies meet chicken before any other meat, and it is palatable and easy to digest. It is also the protein dogs most often become intolerant of. Your own dog's history with it is worth knowing.
The vegetable entry is where the label is least specific. It reads as 20%, coming from 3.9% dried potato with carrots and peas, so the potato is the only part with a number of its own. Dried ingredients rehydrate during production, which is how that small dried figure supports a much larger cooked share. Carbohydrate is estimated at 16.6% of dry matter, a little above the 13.6% typical of the category, which is the sort of gap you would expect from a recipe that leans on potato.
Fat converts to 35.2% of dry matter, a rich figure that comes from the chicken itself as much as from the two added oils. Sunflower oil sits at 0.75%, a light plant fat carrying natural vitamin E. The marine omega 3 in the tray comes from salmon oil at 0.3%. A growing pup uses it for coat and for brain and eye development. At 1.9% of dry matter the fibre reading is very low, and that is normal for a meat-led tray.
Below the oils comes a run of small, deliberate touches. Tomato powder is at 0.15% and dried kelp at 0.08%. Cranberry and blueberry take 0.05% apiece. Chicory root and yeast sit at 0.04%, then basil and yucca. Kelp is a broad mineral and iodine source, and the chicory root is there for its inulin. At these levels the whole group seasons the recipe and nothing more.
Minerals appear as one entry and the added panel is dosed per kilo. Vitamin A is at 1,500IU, vitamin D3 at 250IU and vitamin E at 40mg. Zinc is at 22mg, iron at 15mg, manganese at 5mg, copper at 4.50mg and iodine at 0.75mg. Selenium comes at 0.04mg as sodium selenite, the widely used permitted form. Ash converts to 13.0% of dry matter, so the minerals for bone building are clearly there. Calcium itself is never printed, and on a tray offered to giant breed puppies that is the number worth chasing up.
Price and value
£3.75 a kilo, sold as 7 x 400g trays.
The label's guide starts at 300g a day for a 5kg pup, sits between 800g and 1000g through the middle of its chart and reaches 1300g for the biggest pups on it. Those steps come round quickly while a dog is growing. Check the chart against this week's weight and the size you expect them to finish at, and do not settle into a fixed number of trays.
Nutritional analysis
Declared analysis
9%
9.5%
0.5%
3.5%
73%
Dry weight
33.3%
35.2%
1.9%
13%
16.6%
As-fed composition
Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.
60%
5%
20.3%
1.1%
13.7%
Pricing & size
- Pack size
- 400g Trays x 7 - £10.50
- Retailer pricing
- Coming soon
Live retailer pricing is not yet available for this food. Prices, cost per day and where to buy will appear here once retailer data is live.
Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.
Related dog food guides
Ranked shortlists that include foods like this one.






