

Naturo
Naturo Adult Superfoods Trays: Salmon review
One named animal at 70% of the tray, then the kind of ingredient list that ends up photographed on the front of the box. Chicken, Turkey and Salmon each get a recipe, and every tray reads Excellent. Almost every entry under the meat carries a figure, which is rarer than the superfoods.
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Our view
Likely to suit
- Owners who want the meat share printed plainly
- A cereal avoiding dog: no grain on any of the three labels
- A fish-only household, as the Salmon tray keeps to salmon right through to the oil
- Rotating flavours. The trays swap only the animal
- Dogs that need plenty of energy in a modest serving, on the Salmon
Worth watching
- Salmon oil in all three, so the Chicken and Turkey trays are not fish free
- Portions change a lot between the Salmon and the poultry pair
- Estimated carbohydrate of 22.2% of dry matter on the Chicken, against 15.8% for typical adult wet food
Written by our editorial team. Independent guidance, not veterinary advice.
How this scores
How we scoreThe details
Dog fit
Listed for adult dogs of every size. If you swap between the Salmon and a poultry tray, reweigh the portion: the Salmon carries far more energy per 100g.
Wet
Adult
Toy, Small, Medium, Large, Giant
Salmon
The score, in context
- Turkey 72.7
- Salmon 71.8
- Chicken 71.7
All three Excellent. Typical wet food: Excellent.
Transparency carries all three, and the estimated carbohydrate on the poultry trays is what holds nutritional balance back.
What's in it
- Salmon70%Every animal entry on this tray is salmon, the oil included.
- Fruit and vegetables: dried sweet potato, spinach, blueberries14%Only the sweet potato carries its own figure, at 2.8%. No cereal anywhere.
- Minerals
- Apple cider vinegar (with the mother)
- Sunflower oil0.75%
- Salmon oil0.3%Marine omega 3 that a seed oil cannot bring.
- Broccoli, beetroot, tomato powders, dried kelp0.13% down to 0.08%The superfood tail, each with its own figure, all at seasoning level.
- Cranberry, turmeric, ginger powders0.04% down to 0.01%
- Plant and fruit extracts, yucca powder
- Inactivated Lactobacillus helveticus, Lacticaseibacillus paracasei1.7mg/100g eachTwo inactivated cultures close the list.
Vitamins A and E with zinc, iron, copper and manganese, each with a printed figure. No vitamin D3 on this panel.
Named ingredients
Against the range
- Energy
- 188 kcal per 100g
- 126 on the poultry trays.
- Fat, dry matter
- 41.4%
- 29.6% on the other two.
- Moisture
- 65.0%
- 73% on the other two.
- Other animals on the label
- None
- The poultry trays add salmon oil.
The pick for a fish-only dog, and a smaller serving goes further.
Each tray leads with one named animal at 70%, then a single 14% fruit and vegetable entry of sweet potato, spinach and blueberries. There is no cereal in any of the three. Salmon oil and sunflower oil are the added fats on every tray, so fish runs through the whole range.
A tail of powders follows, broccoli and beetroot down to ginger at 0.01%, each with a printed percentage, then apple cider vinegar and two inactivated cultures. Only the animal changes between trays; the Salmon is far richer, at 188 kcal per 100g against 126.
Nutritional analysis
Declared analysis
10%
14.5%
0.5%
3.5%
65%
Dry weight
28.6%
41.4%
1.4%
10%
18.6%
As-fed composition
Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.
70%
8.7%
17%
1%
3.3%
Pricing & size
- Price per kilo
- £5.06 (RRP)
- Pack
- 395g Trays x 7
- A 15kg dog eats
- 295 to 495 g a day, 395 in the middle
- Cost per day, 15kg dog
- £2.00
The richest tray, so a 15 kg dog needs about 395 grams a day, well under the poultry pair.
Fair value for the quality of what is in the tray.
Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.
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