Naturo Adult Superfoods Trays: Salmon review

All three trays read Excellent on our scale. The typical adult wet food earns that band too, so the useful question is where inside it a food lands, and these trays are level with that middle mark in strong company. Transparency does the lifting and reads Outstanding across the three. Protein and processing is Excellent on the Chicken and the Turkey, helped by one named meat at a declared 70% and a figure beside almost everything under it. Nutritional balance reads Excellent on the Turkey and Good on the Chicken and the Salmon. The estimated carbohydrate on the poultry trays, 22.2% of dry matter on the Chicken and 20.3% on the Turkey, is the main thing keeping that pillar from reading higher.

Ingredients, as declared: Salmon 70%, Fruit and Vegetables 14% (from 2.8% Dried Sweet Potato, Spinach and Blueberries), Minerals, Apple Cider Vinegar (with the Mother), Sunflower Oil 0.75%, Salmon Oil 0.3%, Broccoli Powder 0.13%, Beetroot Powder 0.1%, Tomato Powder 0.1%, Dried Kelp 0.08%, Cranberry Powder 0.04%, Turmeric Powder 0.03%, Ginger Powder 0.01%, Plant and Fruit Extracts, Yucca Powder, Inactivated Lactobacillus Helveticus 1.7mg/100g, Inactivated Lacticaseibacillus Paracasei 1.7mg/100g

The meat entry is the whole point of these trays. Chicken, Turkey or Salmon leads at 70%, named as one species rather than pooled into a category term, and protein converts to between 28.6% and 35.2% of dry matter depending which recipe you pick.

Behind it sits one 14% fruit and vegetable entry, opened up only as far as 2.8% dried sweet potato alongside spinach and blueberries. No cereal appears anywhere, which is what makes the range grain free. The carbohydrate reading comes by difference, so it collects everything the analysis does not name. That is why it reads higher than the plant list alone would suggest.

Then comes the superfood tail the range is named for: broccoli powder at 0.13%, beetroot and tomato at 0.1% each, kelp at 0.08%, cranberry at 0.04%, turmeric at 0.03% and ginger at 0.01%. Each one carries its own percentage, more candour than most labels bother with. All of them sit at seasoning level. They give the recipe its character while the 70% of meat gives it its substance.

Apple cider vinegar with the mother sits high in the list, and two inactivated cultures close it at 1.7mg/100g apiece. Sunflower oil at 0.75% joins salmon oil at 0.3% as the added fats, the salmon bringing marine omega 3 that a seed oil cannot.

Every added vitamin and mineral carries a printed figure: vitamin A, vitamin E, zinc, iron, copper and manganese. The two poultry trays add vitamin D3 to that panel.

Salmon at 70%, and the one tray where every animal entry is salmon, the added oil included. It is much the richest of the three, declaring 65.0% moisture and 188 kcal per 100g with fat at 41.4% of dry matter, so a smaller serving goes further.

£5.06 a kilo, the same on all three recipes, in one 395g tray size.

As a guide, a 15kg adult dog in steady condition works out at £3.37 a day on the Chicken or the Turkey, or £2.26 a day on the richer Salmon. Those come to roughly 667 grams and 447 grams respectively. The basis is an energy need of about 840 kcal a day, from the standard 110 × bodyweight^0.75 maintenance sum.