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Laughing Dog Naturally Complete Dog Food – Chicken

Laughing Dog

Laughing Dog Naturally Complete Dog Food: Chicken review

72.9/100Excellent
DryAdult

Two Excellent kibbles and a Good salmon, each a single named animal over sweet potato with very little else in the bag. The labels print the meal and fresh shares separately, so you can see which part of the meat headline survives the oven.

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Our view

Likely to suit

  • Single-species diets; no recipe names a second animal
  • Grain-free homes, with sweet potato carrying all the starch
  • Rotation between three recipes built the same way
  • Dogs kept off fish, who have two land meats with no fish oil on the label
  • Owners who read the meal and fresh split closely

Worth watching

  • No moisture figure, so dry-matter numbers assume the usual 8% for kibble
  • Bone ash from the meat meal: 13.5% in the lamb and 12.0% in the salmon
  • No calcium printed on any of the three, and a zinc chelate from unsourced protein hydrolysates

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score
72.9/100Excellent
Protein and processingGood
Nutritional balanceAverage
TransparencyOutstanding
ValueExcellent

The details

Dog fit

Listed for adults of every size. Ask the maker for the calcium figure if you need it, as none of the labels prints one.

Food type

Dry

Life stage

Adult

Breed size

Toy, Small, Medium, Large, Giant

Main protein

Chicken

The score, in context
  1. Chicken 72.9
  2. Lamb 71.2
  3. Salmon 64.9

Three recipes across Excellent and Good. Typical dry food: Good.

The chicken and lamb finish level with the salmon a band behind, close enough that the animal your dog suits should decide it.

What's in it
  • Chicken: chicken meal, freshly prepared chicken42% (21% each)The meal share survives into the kibble; the fresh share shrinks in the oven.
  • Sweet potato33%The only starch.
  • Beet pulp
  • Rapeseed oil, chicken gravyRapeseed is the added oil.
  • Linseed4%Plant omega 3.
  • Pea
  • MOS, FOS0.15% eachThe prebiotic pair.
  • Yucca, turmeric, citrus extract, marigold0.015% down to 0.004%Trace level, each one printed.
  • Minerals

Vitamins A, D3 and E, zinc as both sulphate and the more readily absorbed chelate, and selenium as sodium selenite plus an organic yeast form.

Named ingredients

Chicken (42%) (21% Chicken Meal, 21% Freshly Prepared Chicken*), Sweet Potato (33%), Beet Pulp, Rapeseed Oil, Chicken Gravy, Linseed (4%), Pea, Botanicals (0.15% MOS, 0.15% FOS, 0.015% Yucca, 0.01% Turmeric, 0.005% Citrus Extract and 0.004% Marigold), Minerals. *Minimum 70% Fresh Chicken.
Against the range
Protein, as fed
28.0%
26% on the lamb and salmon.
Ash
10.0%
The lightest; 12.0% salmon, 13.5% lamb.
Carbohydrate, dry matter
41.3%
The highest of the three; the lamb is 38.5%.

The leanest mineral load and the most protein of the three.

Each recipe leads with one named animal at 42% to 45%, split in print between a meal share and a freshly prepared share, and no second animal appears anywhere. Sweet potato is the only starch, at 31% to 34%, with peas and beet pulp behind it, and carbohydrate converts to 38.5% to 41.3% of dry matter.

Every botanical carries a figure, the mineral panel is itemised with zinc in sulphate and chelate forms, and preservation is by tocopherols. None of the three declares moisture or calcium.

Nutritional analysis

Declared analysis

Energy
360 kcal/100g
Protein

28%

Fat

13%

Fibre

3%

Ash

10%

Dry weight

Protein

30.4%

Fat

14.1%

Fibre

3.3%

Ash

10.9%

Carbs

41.3%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

75.2%

Carbs

22.1%

Other

2.7%

Pricing & size
Price per kilo
£5.00 (RRP)
Pack
2kg, 10kg
A 15kg dog eats
170 to 295 g a day, 235 in the middle
Cost per day, 15kg dog
£1.17

Middle of the market for a dry food, and the Value pillar reads Excellent.

Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.

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Reviewed by Off the Leash Editorial

Last updated 28 August 2026