Laughing Dog

Laughing Dog Naturally Complete Puppy review

Name: Laughing Dog Naturally Complete Puppy
Brand: Laughing Dog

75.5/100Excellent

DryPuppy

A short recipe with one animal on it, and it sits in our Excellent band. Chicken makes up 42% of the label and sweet potato does the binding, with no grain anywhere. The one thing a growth label most needs, calcium, is the one thing missing.

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Our view

Likely to suit

Puppies kept to one animal protein
Grain-free homes; sweet potato binds the kibble
Owners who like everything itemised, down to the marigold and turmeric
Hungry growing pups, with protein at 31.0% and 370 kcal per 100g

Worth watching

No calcium figure, though the bag is listed from toy to giant pups
No moisture on the analysis, so the dry matter readings rest on an assumption
Ash at 10.0%, a generous mineral load

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score

75.5/100Excellent

Protein and processingGood

Nutritional balanceGood

TransparencyOutstanding

ValueExcellent

The details

Dog fit

Listed for puppies of every size. For a large or giant breed, ask the maker for the calcium figure before you lean on the bag.

Food type

Dry

Life stage

Puppy

Breed size

Toy, Small, Medium, Large, Giant

Main protein

Chicken

The score, in context

Laughing Dog Naturally Complete Puppy 75.5

All one Excellent. Typical dry food: Good.

A label that does the ordinary things properly, which is enough to put it a clear step above the middle of the puppy field.

What's in it

Chicken meal24%Goes in dry, so its share survives the oven.
Freshly prepared chicken18%Footnoted as a minimum of 70% fresh chicken; most of its water cooks off.
Sweet potato35%Slower release starch with fibre attached.
Rapeseed oil
Chicken gravySame bird.
Linseed4%Plant omega 3 for coat and skin.
Beet pulp
Potato proteinWell down the list, not propping up the headline.
Botanicals: seaweed, MOS, FOS, inulin, turmeric, marigold, lutein0.2% down to 0.00008%A small prebiotic pair; the rest is closer to garnish.
Minerals

A fully dosed panel from zinc at 70 mg to selenium at 0.18 mg, with vitamins A, D3, E and C.

No calcium figure on a bag listed for giant breed pups. Ask the maker for it.

Named ingredients

Chicken (42%) (24% Chicken Meal, 18% Freshly Prepared Chicken*), Sweet Potato (35%), Rapeseed Oil, Chicken Gravy, Linseed (4%), Beet Pulp, Potato Protein, Botanicals (0.2% Seaweed, 0.15% MOS, 0.15% FOS, 0.135% Inulin, 0.01% Turmeric, 0.004% Marigold and 0.00008% Lutein and Zeaxanthin), Minerals. *Minimum 70% Fresh Chicken.

Against the range

A single puppy recipe with chicken as the only animal: 24% chicken meal and 18% freshly prepared chicken, then chicken gravy. Sweet potato at 35% replaces grain, and the botanical tail is itemised to fractions of a percent. Calcium and moisture are not declared.

Nutritional analysis

Declared analysis

Energy

370 kcal/100g

Protein

31%

Fat

15%

Fibre

Ash

10%

Dry weight

Protein

33.7%

Fat

16.3%

Fibre

3.3%

Ash

10.9%

Carbs

35.8%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

74.2%

Carbs

23.2%

Other

2.6%

Pricing & size