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James & Ella Kibble + Raw Adult – Free-run Chicken

James & Ella

James & Ella Kibble + Raw Adult: Free-run Chicken review

67.5/100Good
DryAdult

A grain-free kibble with freeze-dried raw pieces folded through at 8%, for owners who like the idea of raw without the freezer. Country Game reaches our Excellent band; the chicken and beef sit just behind in Good. Every recipe names and counts its meat on the pack.

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Our view

Likely to suit

  • Owners curious about raw who want to keep to a scoop and a bowl
  • Active dogs, with protein at 33.7% of dry matter or better
  • Dogs kept off grain
  • Rotation feeding, as only the animal changes
  • Owners who want the species named and counted

Worth watching

  • Salmon oil in all three, the chicken and beef included
  • Rich, energy-dense food, so let the waistline set a quiet dog's portion
  • Four animals in the Country Game

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score
67.5/100Good
Protein and processingGood
Nutritional balanceGood
TransparencyOutstanding
ValueGood

The details

Dog fit

Listed for adult dogs. The calories run high, so weigh portions for a steady eater with a quiet routine.

Food type

Dry

Life stage

Adult

Breed size

Toy, Small, Medium, Large, Giant

Main protein

Chicken

The score, in context
  1. Country Game 73.3
  2. Grass-Fed Beef 68.4
  3. Free-run Chicken 67.5

Three recipes across Excellent and Good. Typical dry food: Good.

What separates the three is small, with the Country Game's lower carbohydrate edging it ahead and transparency Outstanding on every bag.

What's in it
  • Freshly prepared chicken24%
  • Chicken meal23%
  • Freeze-dried chicken pieces8%
  • Chicken fat, chicken gravy5.5%, 2.5%The same bird all the way through.
  • Potato, sweet potato21.2%, 6.4%Starch shares printed, which few labels do.
  • Peas4%
  • Beet pulp, salmon oil, mineralsSalmon oil is the only fish.
  • Dried carrot, prebiotic MOS0.5%, 0.2%
  • Cranberry, blueberry, marigold, turmeric, spearmint

Vitamins and trace minerals mostly as oxides and sulphates, with a small chelated zinc entry and selenium from two sources.

Named ingredients

Chicken 63% (Freshly Prepared Chicken 24%, Chicken Meal 23%, Freeze Dried Chicken Pieces 8%, Chicken Fat 5.5%, Chicken Gravy 2.5%), Potato (21.2%), Sweet Potato (6.4%), Peas (4%), Beet Pulp, Salmon Oil, Minerals, Dried Carrot (0.5%, Equivalent to 4% Carrots), Prebiotic MOS (0.2%), Cranberry Extract (0.015%), Blueberry Powder (0.015%), Marigold Meal, Turmeric, Dried Spearmint. Key ingredients highlighted on the page: Free-run chicken, Potato, Sweet potato, Peas, Dried carrot, Blueberry powder, Cranberry extract, Salmon oil, Turmeric, Dried spearmint
Against the range
Meat
63% chicken
60% in the other two.
Protein, dry matter
33.7%
37.0% in the other two.
Carbohydrate, dry matter
34.8%
The highest of the three.

The cleanest of the three for a dog kept to one land animal.

Each recipe declares 60% or more named animal content, split between a dried meat meal, freshly prepared meat and freeze-dried raw pieces at 8% added after cooking. Potato, sweet potato and peas at 4% do the binding, with no grain on any list.

Salmon oil runs through all three. Protein converts to 33.7% to 37.0% of dry matter and carbohydrate to 29.2% to 34.8%, on an assumed 8% moisture since no label declares it. None of the three prints a calcium figure.

Nutritional analysis

Declared analysis

Energy
410 kcal/100g
Protein

31%

Fat

18.5%

Fibre

2%

Ash

8.5%

Dry weight

Protein

33.7%

Fat

20.1%

Fibre

2.2%

Ash

9.2%

Carbs

34.8%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

60.8%

Added water

2.5%

Carbs

34.2%

Veg

0.5%

Oils

0.7%

Other

1.3%

Pricing & size
Price per kilo
£15.33 (RRP)
Pack
1.5kg, 3kg, 4.5kg, 6kg
A 15kg dog eats
155 to 260 g a day, 210 in the middle
Cost per day, 15kg dog
£3.22

Premium end of the dry market, with a premium over what the analysis shows.

Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.

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Reviewed by Off the Leash Editorial

Last updated 28 August 2026